The Top Sweet Sixteen SEO Tools You Should Know About

The Top Sweet Sixteen SEO Tools You Should Know About

When my beloved Kansas Jayhawks didn’t make it to the Sweet 16 this year, I decided not to let it get me down. Instead, I put the time I WOULD have spent watching the games last night wisely and put together a Sweet 16 of my own. Below, are 16 of best SEO tools out there (in my humble opinion). I’m nothing, if not topical. Google Analytics (GA) GA is the best site analytics platform out there, period. There are certainly…

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5 Harsh Truths that Will Make You a Better Digital Marketer

5 Harsh Truths that Will Make You a Better Digital Marketer

Sometimes in life, getting smacked in the face with a 2×4 of truth is the best thing for us. No one really likes brutal honesty, but the fact of the matter is, it is usually the only way to really grow. This is as true in the online marketing space as it is in any other realm of life. It never ceases to amaze me how often we as digital marketers (and SEOs especially) can entirely miss the point of…

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How to Write a Kick A$$ Meta Description that Gets Clicks

How to Write a Kick A$$ Meta Description that Gets Clicks

Although Google does not factor meta descriptions into the page’s ranking, meta descriptions still pack a mighty punch when it comes to your click-through rate (CTR) in SERPs. But with a mere 155 charcters to work with how are you going to persuade searchers to click your link and visit your web page? Let’s find out what Meta Tag Man has to say about how to write a meta description that actually gets clicks. Know What Meta Descriptions Are All…

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Google Doorway Pages Update Explained

Google Doorway Pages Update Explained

In case you missed it, Google updated their Webmaster Guidelines around Doorway Pages on Monday. Essentially, doorway pages have never been a good SEO technique (except perhaps in the mid-2000’s), but now Google is taking an even more direct stance on them: just don’t do it. Stuff like this can cause some huge (and often hilarious – SEOs are usually huge nerds) discussions, debates, and disagreements within the SEO community.  All the clarifications and opinions on this latest change are evolving in…

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9 Reasons Why Google Changed Your Title Tag

9 Reasons Why Google Changed Your Title Tag

Have you ever done a Google search for one of your webpages and “SURPRISE!” it is different in SERPs than what you set it to be? Why did that happen? Just who does Google think they are? Title tags are one of the most important influencers in Google search results, and there are many possibly reasons as to Google made this executive decision when it comes to YOUR title tag. Reason 1: You Forgot to Set a Title  This is…

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Security Alert: WordPress SEO Plugin by Yoast at Risk

Security Alert: WordPress SEO Plugin by Yoast at Risk

It appears that millions of WordPress sites may be exposed to a Blind SQL Injection vulnerability due to a security hole in the Yoast SEO plugin. Read more about it here: http://searchengineland.com/yoast-wordpress-seo-plugin-vulnerable-to-hackers-216656. For Volume Nine clients, you may have noticed we also added this to your SEO Dashboard as an alert:     The plugin has been updated and appears to be patched in the latest version of Yoast. Furthermore, Yoast announced that the WordPress team actually automatically pushed an…

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3 Signs that Google Plus Might Be Seeing an Early Grave

3 Signs that Google Plus Might Be Seeing an Early Grave

It’s no secret that Google Plus as we know it is dismantling itself. Though a bit cryptic in their messaging, Google has announced that they will be breaking the platform into two service lines – leaving the Google+ brand behind. The two stand alone Google products appear to be: Streams: The newsfeed function where people post status updates, articles, links, etc. Photos & Communication: The photo storage, sharing and editing service as well as Google Hangouts (chats & video calls)…

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How to Get Your Website Mobile Friendly For Google

How to Get Your Website Mobile Friendly For Google

At the end of January 2015, many sites saw declines in organic traffic, but were unable to track these changes back to their Google rankings.  If you track the rankings for your site, then you usually know when an algorithm update hits because it’s readily apparent in a steep incline or decline in your overall rankings.  Organic traffic tends to be impacted shortly thereafter.  So how did Google manage to change the search landscape with so many not seeing significant ranking…

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Is UPPERCASE or lowercase Better for URLS?

Is UPPERCASE or lowercase Better for URLS?

Depending upon the server you use, whether you use upper or lower case in your URL structure may or may not matter. While Windows OS regard URLs to be the same as long as the spelling is the same, Linux and UNIX servers interpret different capitalization as 2 different pages, which can cause problems later on down the line. Can I have an example please? Sure! Wisegeek.org provides a good example of how this can become a problem: Brilliant Jack!…

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How to Use Press Releases for SEO

How to Use Press Releases for SEO

The concept behind press releases is that they should be used to share newsworthy content with interested parties. Press releases can also be used to complement your existing SEO strategy which may already include a social presence, blogger outreach programs, blogging, or content marketing. That being said, press releases today no longer hold the same SEO value they did several years ago, as Google started recognizing that some companies were using them to gain backlinks, rather than sharing news topics….

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