3 Web Design Best Practices for a User Friendly Experience

3 Web Design Best Practices for a User Friendly Experience

The blog below was authored by Andrew Rice, Founder and CEO of DigitalParc. For more information on Mr. Rice, please see the author bio at the end of this article.  Browsing online is a something that most of us do on a daily basis, whether the purpose is to engage in social media channels like Facebook or acquire information on local services.  Appreciating how today’s websites are designed and how we react to them, however, is something that most of…

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How to Find Competitors’ Keywords

How to Find Competitors’ Keywords

Performing competitor keyword research is one of the best ways to boost your search optimization game. If you can figure out your competitor’s keywords, you can use that insight to guide your own SEO strategy and potentially gain a competitive edge in the search results. What is Competitor Keyword Research? When we talk about a competitor’s keywords, we’re typically referring to both the keywords that your competitor ranks well for in search results, as well as the keywords your competitor…

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The Latest in New Social Networks: Be Me on Beme

The Latest in New Social Networks: Be Me on Beme

Released just over a month ago, Beme is the new social sharing platform by film director and entrepreneur Casey Neistat. The goal of Beme is to share more authentically, given the fact that current social media platforms encourage people to portrays a “photshopped” version of themselves. Having downloaded and experimented with Beme since its release, I have come to a few conclusions about the latest in new social networks. The first thing I noticed is that Beme feels like a hybrid…

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Long Form vs Short Form Content: Which to Use When & Why

Long Form vs Short Form Content: Which to Use When & Why

People around the world are more connected than ever before, with Pew Research Center reporting earlier this year that 64 percent of American adults use smartphones. Include the number of tablet, laptop, and desktop users, and you end up with a lot of people reading through a massive amount of content. For businesses, this offers a variety of opportunities to engage loyal customers and reach new leads. However, when generating content for your business, is long form content better than…

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3 Reasons a B2B SEO Strategy is Critical to Your Marketing Strategy

3 Reasons a B2B SEO Strategy is Critical to Your Marketing Strategy

Many companies in the B2B domain underestimate the power of B2B SEO, and they shouldn’t. Perhaps your business has always relied on referrals or outreach marketing, and you don’t see the need for an SEO strategy. Or maybe you’re already doing B2C SEO for your retail customers and you think that covers your B2B bases too. To an extent, you may be right, but come on! If you really want your business to last into the future, your marketing strategy…

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Conversion Copywriting: 10 Words and Phrases that Scream “Click Me!”

Conversion Copywriting: 10 Words and Phrases that Scream “Click Me!”

Whether a business is attempting to make a sale, encouraging email sign-ups, or requesting contact information, marketers face a challenge to write copy that screams “Click me!” However, in the 26 years since the World Wide Web launched, users have seen the phrase “click me” more times than it’s possible to count. Successful conversion copywriting requires marketers to think outside of the box. The copywriting conventions many marketers rely on must be interrupted and reinterpreted for a new generation of…

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Is Licensing Content Good or Bad for SEO?

Is Licensing Content Good or Bad for SEO?

Licensed Content for SEO – Worth My Time? Licensed content can have far-reaching benefits for brand awareness and reputation, but is it worth your time in regard to SEO? To an extent, the subject remains controversial and there are indeed some organic search issues to be aware of when licensing content, but generally speaking, this technique is absolutely worth exploring if you’d like to increase you presence in organic search. Licensing content is when you create and publish content onto…

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Proven Responsive Design SEO Benefits  [Case Study]

Proven Responsive Design SEO Benefits [Case Study]

Back in the day, when you needed to know an answer to something but didn’t have resources, you might have jotted the question down on a sticky pad or written a reminder in your calendar to look it up later. If you’re like me, you’d just ask your wife to remind you to look it up later. But today, instant access to knowledge is right at your fingertips; anytime, anywhere via your mobile device. Or again, if you’re like me, you…

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How to Reach Out to Bloggers to Promote Your Brand

How to Reach Out to Bloggers to Promote Your Brand

We’ve been performing influencer outreach at Volume Nine for a while now, feeling triumphant in huge successes and suffering through some learning experiences. Fortunately, we’ve learned from both and want to openhandedly share our experience with you. image courtesy of The valuable role bloggers and influencers play in brand promotion should be highly regarded by Internet savvy companies. Online influencers may have a small audience compared to traditional advertising options, but they have earned the much coveted loyalty and trust…

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7 Out-of-the-(Big)-Box Ways to Grow Your Local Brand

7 Out-of-the-(Big)-Box Ways to Grow Your Local Brand

When building a business, it’s important to get out on the streets and grind away building brand recognition. It’s easy to find customers online, but more localized businesses require more localized approaches to gain customers. In order to build your local brand, try a few out-of-the-box marketing routes you won’t see your corporate competitors doing. Get a Booth at Local Events  No matter where you live, the surrounding community is bustling with local events from farmers’ markets and county fairs…

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