Revolutionizing How Companies Get Client Testimonials

Revolutionizing How Companies Get Client Testimonials

The Challenges of Getting a Video Testimonial All businesses want video testimonials from their clients. The challenge however, is getting your clients in front of a camera; which can be an expensive, logistical nightmare. There’s nothing worse than extending all that energy and expense and then get the ‘deer in the headlights’ look. Unfortunately, most of us have not had high school drama classes. When people freeze up it is hard to get authentic, engaging content that will hook your…

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Are you my Keyword? Rethinking SEO Keyword Targeting

Are you my Keyword? Rethinking SEO Keyword Targeting

Mapping keywords to pages of content on your website is a concept which is about as old as SEO itself. Similarly, it is an equally tried-and-true concept to score a page of content against the chosen keywords to see how well optimized it is for the selected terms. Volume Nine is no exception to this. For years we have proudly thought of our SEO Dashboard as one of the best tools out there to target and map keywords to pages for on-page optimization….

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How to Use UTM Codes to Track Social Media Campaigns

How to Use UTM Codes to Track Social Media Campaigns

Have you ever wondered how to track the number of people that visit your website from a specific Facebook campaign or post? By default, Google Analytics will provide general information about visitors coming from social media sites, but in order to track the success and stats around a single post, you will need to set up UTM tracking. What is a UTM Code? A UTM code is a piece of code that you can add to a URL in order…

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The Great SEO Grave Dig

The Great SEO Grave Dig

Remember the days before proper quality control on the web? What a fond bygone age- the snakeoil spam, stink of pernicious advertising, and lax search engine standards. Don’t you sometimes want to dig up the desiccated husks of outmoded marketing techniques and pose their corpses? At Volume Nine, we recently had a ghoulish bout of Halloween sentimentality and decided to exhume some of those cadavers. Some of did it with old school internet costumes, while others of us wrote a…

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Google Pirate Algorithm Hits Torrent Sites Harrrrrrrrrrrrd

Google Pirate Algorithm Hits Torrent Sites Harrrrrrrrrrrrd

You’ve seen the FBI warnings at the movies, and even have grown to appreciate some of the more creative approaches Hollywood and the music industry are using to prevent piracy. And after a brief hiatus since 2012, Google has hopped back on Hollywood’s bandwagon (pirate ship?) with an update to the Google Pirate algorithm. And this time, they mean it. According to TorrentFreak, illegal download sites (also known as torrent sites) are seeing that “traffic from Google has been severely…

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The 7 Stages of Being Shamed By Peyton Manning

The 7 Stages of Being Shamed By Peyton Manning

So, there was a minor hiccup in what was an epic win last night for the Broncos. Late in the fourth, when we all knew we had cry-baby Rivers beat, the big screen showed Aquib Talib dancing on the sideline and the crowd went wild. Peyton, being the ultimate competitor that he is, was not happy about this – as he was on the field, trying to make plays. The noise lead to a false start, but more importantly, it lead to…

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Mock Stock – The Fun Easy & Free Way to Get Stock Images

Mock Stock – The Fun Easy & Free Way to Get Stock Images

Your company website might feel a bit drab without photos, so your impulse is to purchase some stock photos. Before you reach for the company CC read how easy and fun it is to recreate these images on your own with some willing volunteers and a good camera. Spotting a Stock Image I would say one of the biggest issues with stock images is the general disinterest in them that the average consumer has. They are easy to spot whether…

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You Know Your Blog’s a Hot Mess When…

You Know Your Blog’s a Hot Mess When…

We’re huge fans of blogging here at Volume Nine and we fiercely believe that it can greatly impact your marketing efforts. Trouble is, you can’t simply throw up content and expect your traffic to soar. If your blog is a hot, spicy mess, you won’t reap the rewards of a strategic content marketing plan– which is a shame because blogs have the potential of increasing traffic, brand awareness and conversions. Your blog might be a hot mess if… Your Call to…

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Penguin 3.0 Released! – Assessing the Damage

Penguin 3.0 Released! – Assessing the Damage

NOTE: Additional Updates on Penguin 3.0 can be found at the end of this post. In probably what has become the most anticipated Google Algorithm Update in recorded Internet marketing history, Penguin 3.0 is here!  Over a year since Penguin 2.1 was announced in early October 2013, Penguin 3.0 promised to be the next generation of Penguin updates. With over a year of buildup, and constant reminders that this update was looming, there seems to be almost a sense of relief that this update…

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4 Ways Social Media Drives ROI

4 Ways Social Media Drives ROI

As marketers, we want all of our promotional efforts to impact our bottom line. However, when the strategy involves social media marketing, it can be hard for traditional marketers to accurately measure ROI when the benefits of social media extend far beyond typical conversions. If you’re wondering why we think social media is so important to your overall marketing strategy, check out these ways that social media can make a meaningful impact on your business. Build Brand Loyalty Unlike most…

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