Penguin 3.0 Released! – Assessing the Damage

Penguin 3.0 Released! – Assessing the Damage

In probably what has become the most anticipated Google Algorithm Update in recorded Internet marketing history, Penguin 3.0 is here!  Over a year since Penguin 2.1 was announced in early October 2013, Penguin 3.0 promised to be the next generation of Penguin updates. With over a year of buildup, and constant reminders that this update was looming, there seems to be almost a sense of relief that this update has come, as many in the industry just wanted to see how big the impact…

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4 Ways Social Media Drives ROI

4 Ways Social Media Drives ROI

As marketers, we want all of our promotional efforts to impact our bottom line. However, when the strategy involves social media marketing, it can be hard for traditional marketers to accurately measure ROI when the benefits of social media extend far beyond typical conversions. If you’re wondering why we think social media is so important to your overall marketing strategy, check out these ways that social media can make a meaningful impact on your business. Build Brand Loyalty Unlike most…

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Do We Have a Right to Be Forgotten?

Do We Have a Right to Be Forgotten?

Do We Have a Right to Be Forgotten? Imagine this scenario: You are a married thirty-something looking for a better job to support your growing family. You find a position for which you are a top notch candidate; but you have just one worry, the same worry as always. Your online reputation stinks. Perhaps you used to run a business that garnered negative customer feedback, or mountain of medical bills forced you to declare bankruptcy, or your identity was stolen…

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Google Eye Tracking Study Reveals Change in Google SERPs Views

Google Eye Tracking Study Reveals Change in Google SERPs Views

In an effort to continuously solve the puzzle of reaching the largest audience possible, Google research shows that since 2005, there has been quite an evolution in the ways that searchers view SERPS, according to a recent study published by Mediative. Back in 2005, eye tracking studies revealed a “golden triangle” of where SERPs were viewed most commonly by searchers. In 2007, the addition of images led to more varied results that included “E” and “F” shaped patterns. The most…

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Google Panda Returns! Panda 4.1 News

Google Panda Returns! Panda 4.1 News

For the 27th time, and just four months after the last major update, Google has yet again updated the Panda algorithm. Confirmed to have rolled out on September 25, approximately 3-5% of queries were affected by what is now known as Panda 4.1. Wait, What is Panda Again? Way back in 2011, (which in computer years might as well be the Stone Age) it was noted that people like you and I; the people shedding our blood, sweat and tears…

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Want Great Content? Pay your Writers Well.

Want Great Content? Pay your Writers Well.

With the ever-increasing amount of content that lives on the web these days, business blogs are competing more than ever.  Despite this competition, companies can no longer crank out mediocre content.  They need to create GREAT content. This and only this will grow readership, customers and the bottom line. Why You Need Great Content We hope this is fairly obvious, but we’ll list a few reasons why great content is important: It captures new audiences It creates backlink opportunities It…

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Ice Bucket Challenge: SEO Success Story

Ice Bucket Challenge: SEO Success Story

As some of you know, V9 participated in the Ice Bucket Challenge a while back.  It was a fun team bonding experience and we’re excited to share in the fundraising and awareness efforts that the campaign encouraged.  By now we don’t even have to explain the premise of this challenge – you could probably recite the specifics on command. Since the wheels are always turning here at V9, we can’t help but think of the Ice Bucket Challenge as more…

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A Deep Dive: Searchmetrics 2014 Ranking Factors Summary

A Deep Dive: Searchmetrics 2014 Ranking Factors Summary

Searchmetrics has released its 2014 reports on SEO Rank Correlations and Ranking Factors, digging down into what makes the top ranking sites the best around, and what we can learn from them. This year the survey confirmed ongoing trends, debunked some common assumptions, and pointed out what upcoming factors will be the most important when getting your site visibility. The survey collected around 300,000 URLS with the best search results and studied around 10,000 informational keywords. The goal was to…

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Google Sitelinks Search Box Allows Quicker Search Results

Google Sitelinks Search Box Allows Quicker Search Results

Hey, guess what? There are new updates from Google (I know, I know; we have heard this a million times, but this time its actually something we believe will have a positive impact!). Drumroll please … As a new feature, Google’s sitelinks search box now allows people to reach your content more quickly from search results. Often, searchers use navigational queries—typing in the brand name or URL of a known site—only to get to the point where they can make…

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Facebook Algorithm Update: Safe Guarding Users From Click Bait

Facebook Algorithm Update: Safe Guarding Users From Click Bait

The old bait and switch is something Facebook users have become entirely too accustomed to, and finally Facebook has an answer. Earlier this week, Facebook announced an algorithm update in a blog post  that will measure the relevancy of links posted by brands. The update analyzes the time it takes a user to come back to Facebook after they click on a link from their newsfeed. This amount of time, known as the bounce rate, will affect how much reach that…

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