Google Mobile Friendly Update Coming : Is Your Site Mobile Friendly?

Google Mobile Friendly Update Coming : Is Your Site Mobile Friendly?

At the end of January 2015, many sites saw declines in organic traffic, but were unable to track these changes back to their Google rankings.  If you track the rankings for your site, then you usually know when an algorithm update hits because it’s readily apparent in a steep incline or decline in your overall rankings.  Organic traffic tends to be impacted shortly thereafter.  So how did Google manage to change the search landscape with so many not seeing significant ranking…

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Does it Matter if Your URLs are UPPERCASE or lowercase?

Does it Matter if Your URLs are UPPERCASE or lowercase?

Depending upon the server you use, whether you use upper or lower case in your URL structure may or may not matter. While Windows OS regard URLs to be the same as long as the spelling is the same, Linux and UNIX servers interpret different capitalization as 2 different pages, which can cause problems later on down the line. Can I have an example please? Sure! Wisegeek.org provides a good example of how this can become a problem: Brilliant Jack!…

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Press Releases and Their Role In SEO

Press Releases and Their Role In SEO

The concept behind press releases is that they should be used to share newsworthy content with interested parties. Press releases can also be used to complement your existing SEO strategy which may already include a social presence, blogger outreach programs, blogging, or content marketing. That being said, press releases today no longer hold the same SEO value they did several years ago, as Google started recognizing that some companies were using them to gain backlinks, rather than sharing news topics….

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Your Social Media Strategy Should Be all about Your Customer

Your Social Media Strategy Should Be all about Your Customer

Last week I was fortunate enough to attend the annual Social Media Strategies Summit in Las Vegas. Between incessant gambling, hard partying and seeing every show on the strip, I was able to learn a few key things in the sessions about the current state of social media and how to use it best in 2015 for business. I also perfected my sarcastic jokes. The overall theme of the conference and sessions I attended was: focus on what drives your…

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Content Marketing Surveys 2015: Do You Measure Up?

Content Marketing Surveys 2015: Do You Measure Up?

Smart Insights has conducted a survey of 600 marketers to create its State of Content Marketing 2015 report. The results are a mix of opportunities, weaknesses, and key tools for marketing content properly as the year goes on. Let’s take a look at what brands can learn. The Big Winners Content Marketing The marketers polled showed extreme interest in continuing content marketing strategies in 2015. In fact, content marketing earned a higher interest level than other fields including big data,…

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What Pinterest’s Rumored “Buy It” Button Could Mean for Your Business

What Pinterest’s Rumored “Buy It” Button Could Mean for Your Business

While some are saying this is just a rumor, according to Re/Code, Pinterest, a major social media platform currently valued at 5 billion dollars, may be creating a “Buy It” button. Suspending disbelief for a moment, what if Pinterest did enable users to make purchases right from the site? Could this have an impact on your business? Before we hop into all the major things this could do for your business, let’s get some of the basics out of the way. What’s…

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Why is My Brand Losing Social Media Followers?

Why is My Brand Losing Social Media Followers?

The same strategies that build an audience up can just as easily be flipped to show the downfall of a brand’s follower base on social platforms. Think of those cringe worthy moments you have had with a brand you follow on social media and I’m sure it falls under one of these 3 top reasons consumers stop following a brand. Velocity Posting too frequently can overwhelm your audience. If you are flooding them with messages and their news feed looks…

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Tips For a Winning Guest Blogging Strategy

Tips For a Winning Guest Blogging Strategy

Just one year ago (plus a little change) Matt Cutts wrote a blog titled, “The Decay and Fall of Guest Blogging.”  So, smart reader, you may be thinking to yourself, “what the heck is this lady doing writing about winning guest blogging strategies in 2015? Doesn’t she know who Matt Cutts is?  What a dope!”  Well, fair point.  The truth is, I do know who Matt Cutts is, and I think he’s a nerd really smart guy, and I actually…

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6 of the Biggest Website Fails From 100+ SEO Audits

6 of the Biggest Website Fails From 100+ SEO Audits

Want to discover something about your website that will absolutely shock you? All you have to do is conduct an SEO audit on your website. An “SEO audit,” in spite of its dry-and-boring-sounding name, is one of the most jaw-dropping, eye-popping, mind-blowing experiences that could happen in the life of your business. Why? Because an SEO audit uncovers dozens of unexpected, under-the-hood, hidden, or nefarious things that could be going on in your website. Without an SEO audit, you’ll never…

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How to Properly Use Anchor Text to Improve SEO

How to Properly Use Anchor Text to Improve SEO

What is Anchor Text? What is anchor text? See how when you hover over the first line of this blog, you are enticed to click? From there you are directed to a webpage that answers the query. That is anchor text, plain and simple. Or, according to Moz, “anchor text is the visible characters and words that hyperlinks display when linking to another document or location on the web.” Why Anchor Text Is Important So, now that we know what…

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