Facebook Algorithm Update: Safe Guarding Users From Click Bait

Facebook Algorithm Update: Safe Guarding Users From Click Bait

The old bait and switch is something Facebook users have become entirely too accustomed to, and finally Facebook has an answer. Earlier this week, Facebook announced an algorithm update in a blog post  that will measure the relevancy of links posted by brands. The update analyzes the time it takes a user to come back to Facebook after they click on a link from their newsfeed. This amount of time, known as the bounce rate, will affect how much reach that…

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What You Need to Know About Penguin 3.0 and Website Relevancy Updates

What You Need to Know About Penguin 3.0 and Website Relevancy Updates

NOTE: Additional Updates on Penguin 3.0 and the potential website relevancy update  can be found at the end of this post. If you live and die by internet marketing, August 2014 was likely a volatile month for your search rankings and visibility, and it’s likely to get much more volatile.  With rumors of multiple Google algorithm updates coming our way, what can you do to better prepare your site for the changes, and ultimately, avoid seeing large ranking declines?  While these updates…

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Make Your Ski Season a Success with Volume Nine

Make Your Ski Season a Success with Volume Nine

Fall’s just around the corner- time to start thinking about powder! That and getting all the inroads to your resort choked with gridlock traffic. In a way, skiing practically sells itself. But with all the choices in the winter games industry, what’s going to get your resort to the top of the Googlesphere? You need an awesome SEO strategy. How do you get this awesome SEO strategy, you ask? Here’s a little taste of the goods:   Embrace the Buzz What’s…

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Is Your Site Secure?  Google Tells Marketers Why It Should Be

Is Your Site Secure? Google Tells Marketers Why It Should Be

NOTE: Additional Updates on site security and the migration to HTTPS can be found at the end of this post. On August 6th, Google made an interesting announcement concerning a change to the search engine giant’s algorithm.  So what makes this announcement especially interesting?  Unlike most changes to the algorithm that work to improve user experience with the search engine, this announcement had one main goal: Security. On the Google Webmaster Central Blog, Google did something it very rarely does.  It identified…

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What To Blog About On Your Company Website

What To Blog About On Your Company Website

Having a company blog can be extremely beneficial to your business in many ways. As high-quality, informative content becomes an increasingly important factor in determining how sites will rank in search results, many businesses are discovering the immense power of having a blog on their company website to increase rankings, increase traffic, expand brand awareness and drive conversions. Today on the Volume 9 blog, we are going to take a look into what kind of content businesses should blog about…

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Google’s “Pigeon” Algorithm Update Ready for Flight

Google’s “Pigeon” Algorithm Update Ready for Flight

Oops, they did it again, another Google Algorithm Update. A little birdie told us the folks at Google are at it again with changes and improvements to their world famous search engine algorithms. This time with updates to the Local Search  feature in both Google Search and Google Maps, the update codenamed “Pigeon” by SearchEngineWorld is designed to offer more relevant, effective, and precise search results that can be ranked similarly to the standard search function. This change will affect…

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Happy Birthday, Colorado! 20 things we love about you.

Happy Birthday, Colorado! 20 things we love about you.

Colorado Day is celebrated on August 1st each year. This is the anniversary of Colorado’s statehood — President Ulysses S. Grant signed the proclamation admitting Colorado to the Union on August 1, 1876 making Colorado the 38th state. One of the great things about Colorado Day is the special perks that come with the state-wide pride: The Parks & Wildlife department offers free access to all Colorado state parks on this special day. According to Colorado Parks & Wildlife, the…

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Is Google+ Going Extinct?

Is Google+ Going Extinct?

NOTE: Additional Updates on Google+ and the conspiracy theories around it going away can be found at the end of this post. Google+ is not quite dying… Rather, it seems that it’s being put on the endangered species list. Last month Google had their Google I/O (“Invitation Only”) conference, and the agenda did not include Google+. In the past, Google has been known for pushing their social network Google+ onto their users. In fact, the agenda dedicated a full two-days worth of sessions…

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The Biggest Brand Social Media Fails…Like Ever

The Biggest Brand Social Media Fails…Like Ever

Sending out a tweet, Vine, or Facebook update has always been an opportunity for you to embarrass yourself. Sure, they offer us all a good a laugh, but what happens when a brand makes a major social media faux pas? Chances are they are going to get caught and be publicly shamed on those same social media platforms. Lucky for you we rounded up the biggest social media fails from brands right here, and what you can learn from them….

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Gaining Google Local Business Reviews the Right Way

Gaining Google Local Business Reviews the Right Way

As many businesses have learned over time, getting reviews of your business on your Google listing can be more difficult than originally anticipated.  As an extension of word of mouth marketing, we all want rave reviews for our business that can help others in the decision making process see all that we have to offer. The problem lies in the fact that people who may be unhappy for whatever reason are much more likely to use this public outlet to…

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