May 2015: Social Media Marketing Updates

May 2015: Social Media Marketing Updates

May has been a busy month for social media! Both Pinterest and Twitter announced social media marketing updates this month; Pinterest making additions to Promoted Pins and Twitter introducing audience insights. Pinterest Promoted Pins UPDATE What you need to know: Cinematic Pins The newest type of Promoted Pin (rolled out May 19) Controlled by scrolling through feed Currently only available to select group of advertisers Doesn’t play sound, but will move as you scroll to grab your attention. Promoted Pin…

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YouTube Turns 10 Years Old!

YouTube Turns 10 Years Old!

In a strange twist of fate, it turns out that YouTube turns 10 years old the same month as Volume Nine! Coincidence? I think not. Volume Nine got a super sweet infographic and a bonus Q&A from our CEO, Chuck Aikens for our birthday. And for YouTube, here’s our 10 favorite YouTube clips – one for each year YouTube has dedicated to helping us procrastinate the essential tasks of daily life. 10) First Ever YouTube Video We’ve come a long way since…

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5 Things Business Owners Should Look for in Google Analytics

5 Things Business Owners Should Look for in Google Analytics

Google Analytics reporting for business owners has become some kind of digital enigma to many, which is understandable considering the vast amount of data in the dashboard. Traffic, funnels, tracking codes- it’s a lot to handle for the average human which is why we’ve taken the top pieces of data in Google Analytics and explained why its important, what it tells you and what it doesn’t tell you. Prior to outlining the top five, it’s important to even understand what…

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WordPress vs. Joomla: What’s Right for My Site?

WordPress vs. Joomla: What’s Right for My Site?

Both WordPress and Joomla are free content management systems (CMS) that can be used to build gorgeous and functional websites. While WordPress is the most popular CMS, Joomla comes in at a close second which sparks a debate on which is truly better (spoiler alert: it depends). As the top CMS options for do-it-yourselfers, both systems offer different advantages for certain types of individuals, businesses, and organizations. So which one is right for your site? To decide, we’ll compare Joomla VS WordPress…

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Conversion Optimization & SEO: Traffic without Conversion is a Traffic Accident

Conversion Optimization & SEO: Traffic without Conversion is a Traffic Accident

I have a true story. Recently, I was meeting with a group of SEOs (really smart people). We were talking about geeky SEO stuff, when someone tossed out the word “CRO.” “What’s CRO?” one SEO asked. There is a dearth of knowledge among SEOs regarding CRO. I totally get this. There are too many acronyms, too many specialties, and way too much marketing jargon. For a long time, I too existed as a SEO without knowing what CRO was. I…

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How NAP Consistency Can Improve Your Organic Rankings

How NAP Consistency Can Improve Your Organic Rankings

One of the most popular marketing goals for local business owners is to improve their organic rankings in the local listings of search engines, such as the map sections found in both Google and Bing. In addition to verifying your business address with Google and collecting quality online reviews, ensuring NAP Consistency is a surefire way to improving your local presence on the web. The higher your consistency, the higher your rankings. Here’s a quick rundown on what NAP consistency…

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How to Optimize a Blog Post for SEO

How to Optimize a Blog Post for SEO

These days, it seems like everyone wants to be a blogger, because they assume it’s easy. Any full-time blogger will tell you earning an income from blogging is anything but simple. While anyone can write a 600-word Op-Ed about cooking, parenting, and the like, drawing traffic to that blog in a sea of similar information takes knowledge in search engine optimization, a set of generally accepted best practices meant to maximize site visibility in search rankings. If you want to be…

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7 Tips and Tools to Improving Site Speed

7 Tips and Tools to Improving Site Speed

A website is just like a Krispy Kreme glazed doughnut (ok, maybe there are a few differences): nobody wants to wait for that warm, sweet, gooey, fresh-out-the-oven, melt-in-your-mouth-be-right-back-I’ll-finish-this-blog-after-a-Krispy-Kreme-run… Site speed matters because people have short attention spans (statistics show that the average attention span dropped from 12 seconds in 2000 to 8 seconds in 2013), and websites are competing with everything in life for that ever-shortening window of people’s time. Google and other search engines know this, so they take…

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How to Get More Qualified Social Media Followers

How to Get More Qualified Social Media Followers

Paying for social media followers is so 2009. Today, it’s all about quality over quantity. While that sounds obvious, there is a lot of work that goes into achieving this goal. So what are the steps your brand can use to head down that yellow brick road of social media success? We have broken it down a nice outline for you: Identify Them Identify your target market Ask yourself some basic questions.  What interests them? Where do they live? Which…

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Update Yo WordPress. Or Perish

Update Yo WordPress. Or Perish

On April 21, 2015 WordPress released an official statement encouraging all sites to update their WordPress files to the newest version: 4.1.2. Older WordPress versions are vulnerable to “compromise” by anonymous users. Yikes. How to Update Your WordPress While you might be tempted to just press “Update Now”, there are some important steps to take to make sure nothing funky happens. Whether you tackle this update yourself or send it to your developers, be sure to follow these guidelines. 1….

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