Google Shifts to Semantic Search – What it Could Mean for SEO

The Wall Street Journal published an article today about looming changes to the Google Search Engine. While nothing has changed today, it could mean big changes to the way your website content is indexed and used by Google.

Here’s our expert opinion from CEO & Founder, Chuck Aikens:

Google’s shift towards Semantic Search should change the type of content that websites produce as Google is estimating that it can answer up to 20% of the requests presented by the searcher.  This means potential traffic drops for websites that have produced content answering the most basic queries (e.g. distance between Denver and Las Vegas) which also means that websites should focus on producing content that supports searches for more complicated or complex concepts.  Content development and marketing is becoming a more important process for traffic generation as we move through 2012.