8 Free SEO Tools Online

As Search Engine Optimization or “SEO” experts, we often rely on the best in class tools to help paint the picture of a website and it’s ranking potential. Now, many of the top tools we use for clients are paid subscriptions, but there are a few free, online tools that we have found work great when diagnosing a SEO program.

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  • WebPageTest.org   Website Speed Test.  Results will provide rich diagnostic information including resource loading waterfall charts, Page Speed optimization checks and suggestions for improvements.
  • Google Page Speed Online  Page Speed Online analyzes the content of a web page, then generates suggestions to make that page faster. Reducing page load times can reduce bounce rates and increase conversion rates.
  • HTTP Header Check  Checks server header and HTTP Status codes (200|301|302|304|307|404|410) to ensure the proper status codes are being returned to the search engine crawlers.
  • Free Online XML Sitemap Generator  Create an XML sitemap that can be submitted to Google, Bing, Yahoo and other search engines to help them crawl your website better.
  • Google’s Browser Size Check - Google Browser Size is a visualization of browser window sizes for people who visit Google. For example, the “90%” contour means that 90% of people visiting Google have their browser window open to at least this size or larger.
  • Readability Scores  A tool to give an indication of how easy text is to read, using the Flesch-Kincaid, Gunning-Fog, Coleman-Liau, SMOG and Automated Readability scoring systems.
  • Paid Directory Search Tool  Searches for a particular website across a number of the top Paid Directories and returns a Yes / No Status for each Paid Directory.
  • Bad Neighborhood Check  This tool will scan the links on your website, and on the pages that your website is linking to, and flag possible problem areas.

These are just a few of the free, online SEO tools that we regularly use for clients. Let us know if you have any questions about these, or if you have a tool you’d like us to “vet” out for you.


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