Google Doorway Pages Update Explained

Google Doorway Pages Update Explained

In case you missed it, Google updated their Webmaster Guidelines around Doorway Pages on Monday. Essentially, doorway pages have never been a good SEO technique (except perhaps in the mid-2000’s), but now Google is taking an even more direct stance on them: just don’t do it. Stuff like this can cause some huge (and often hilarious – SEOs are usually huge nerds) discussions, debates, and disagreements within the SEO community.  All the clarifications and opinions on this latest change are evolving in…

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Security Alert: WordPress SEO Plugin by Yoast at Risk

Security Alert: WordPress SEO Plugin by Yoast at Risk

It appears that millions of WordPress sites may be exposed to a Blind SQL Injection vulnerability due to a security hole in the Yoast SEO plugin. Read more about it here: http://searchengineland.com/yoast-wordpress-seo-plugin-vulnerable-to-hackers-216656. For Volume Nine clients, you may have noticed we also added this to your SEO Dashboard as an alert:     The plugin has been updated and appears to be patched in the latest version of Yoast. Furthermore, Yoast announced that the WordPress team actually automatically pushed an…

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3 Signs that Google Plus Might Be Seeing an Early Grave

3 Signs that Google Plus Might Be Seeing an Early Grave

It’s no secret that Google Plus as we know it is dismantling itself. Though a bit cryptic in their messaging, Google has announced that they will be breaking the platform into two service lines – leaving the Google+ brand behind. The two stand alone Google products appear to be: Streams: The newsfeed function where people post status updates, articles, links, etc. Photos & Communication: The photo storage, sharing and editing service as well as Google Hangouts (chats & video calls)…

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How to Get Your Website Mobile Friendly For Google

How to Get Your Website Mobile Friendly For Google

At the end of January 2015, many sites saw declines in organic traffic, but were unable to track these changes back to their Google rankings.  If you track the rankings for your site, then you usually know when an algorithm update hits because it’s readily apparent in a steep incline or decline in your overall rankings.  Organic traffic tends to be impacted shortly thereafter.  So how did Google manage to change the search landscape with so many not seeing significant ranking…

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How the Pinterest Buy It Button Affects Your Business

How the Pinterest Buy It Button Affects Your Business

While some are saying this is just a rumor, according to Re/Code, Pinterest, a major social media platform currently valued at 5 billion dollars, may be creating a “Buy It” button. Suspending disbelief for a moment, what if Pinterest did enable users to make purchases right from the site? Could this have an impact on your business? Before we hop into all the major things this could do for your business, let’s get some of the basics out of the way. What’s…

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How the 2014 Google Algorithm Shifts Will Shape SEO 2015

How the 2014 Google Algorithm Shifts Will Shape SEO 2015

Yet another year in the books, and depending on who you ask, there were fairly mixed results from the shake-ups out of Google this year.  With everything from Pandas and Penguins to HTTPS and Authorship, it’s been a busy year in the world of SEO, and while some sites had a rough year, others seemed to crawl out of the ashes back to prominence.  I suppose the question that could be asked at the beginning of each new year is,…

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Google Pirate Algorithm Hits Torrent Sites Harrrrrrrrrrrrd

Google Pirate Algorithm Hits Torrent Sites Harrrrrrrrrrrrd

You’ve seen the FBI warnings at the movies, and even have grown to appreciate some of the more creative approaches Hollywood and the music industry are using to prevent piracy. And after a brief hiatus since 2012, Google has hopped back on Hollywood’s bandwagon (pirate ship?) with an update to the Google Pirate algorithm. And this time, they mean it. According to TorrentFreak, illegal download sites (also known as torrent sites) are seeing that “traffic from Google has been severely…

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Penguin 3.0 Released! – Assessing the Damage

Penguin 3.0 Released! – Assessing the Damage

NOTE: Additional Updates on Penguin 3.0 can be found at the end of this post. In probably what has become the most anticipated Google Algorithm Update in recorded Internet marketing history, Penguin 3.0 is here!  Over a year since Penguin 2.1 was announced in early October 2013, Penguin 3.0 promised to be the next generation of Penguin updates. With over a year of buildup, and constant reminders that this update was looming, there seems to be almost a sense of relief that this update…

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Do We Have a Right to Be Forgotten?

Do We Have a Right to Be Forgotten?

Do We Have a Right to Be Forgotten? Imagine this scenario: You are a married thirty-something looking for a better job to support your growing family. You find a position for which you are a top notch candidate; but you have just one worry, the same worry as always. Your online reputation stinks. Perhaps you used to run a business that garnered negative customer feedback, or mountain of medical bills forced you to declare bankruptcy, or your identity was stolen…

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Google Eye Tracking Study Reveals Change in Google SERPs Views

Google Eye Tracking Study Reveals Change in Google SERPs Views

In an effort to continuously solve the puzzle of reaching the largest audience possible, Google research shows that since 2005, there has been quite an evolution in the ways that searchers view SERPS, according to a recent study published by Mediative. Back in 2005, eye tracking studies revealed a “golden triangle” of where SERPs were viewed most commonly by searchers. In 2007, the addition of images led to more varied results that included “E” and “F” shaped patterns. The most…

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