Google Mobile Friendly Update Coming : Is Your Site Mobile Friendly?

Google Mobile Friendly Update Coming : Is Your Site Mobile Friendly?

At the end of January 2015, many sites saw declines in organic traffic, but were unable to track these changes back to their Google rankings.  If you track the rankings for your site, then you usually know when an algorithm update hits because it’s readily apparent in a steep incline or decline in your overall rankings.  Organic traffic tends to be impacted shortly thereafter.  So how did Google manage to change the search landscape with so many not seeing significant ranking…

Continue Reading
What Pinterest’s Rumored “Buy It” Button Could Mean for Your Business

What Pinterest’s Rumored “Buy It” Button Could Mean for Your Business

While some are saying this is just a rumor, according to Re/Code, Pinterest, a major social media platform currently valued at 5 billion dollars, may be creating a “Buy It” button. Suspending disbelief for a moment, what if Pinterest did enable users to make purchases right from the site? Could this have an impact on your business? Before we hop into all the major things this could do for your business, let’s get some of the basics out of the way. What’s…

Continue Reading
How the 2014 Google Algorithm Shifts Will Shape SEO 2015

How the 2014 Google Algorithm Shifts Will Shape SEO 2015

Yet another year in the books, and depending on who you ask, there were fairly mixed results from the shake-ups out of Google this year.  With everything from Pandas and Penguins to HTTPS and Authorship, it’s been a busy year in the world of SEO, and while some sites had a rough year, others seemed to crawl out of the ashes back to prominence.  I suppose the question that could be asked at the beginning of each new year is,…

Continue Reading
Google Pirate Algorithm Hits Torrent Sites Harrrrrrrrrrrrd

Google Pirate Algorithm Hits Torrent Sites Harrrrrrrrrrrrd

You’ve seen the FBI warnings at the movies, and even have grown to appreciate some of the more creative approaches Hollywood and the music industry are using to prevent piracy. And after a brief hiatus since 2012, Google has hopped back on Hollywood’s bandwagon (pirate ship?) with an update to the Google Pirate algorithm. And this time, they mean it. According to TorrentFreak, illegal download sites (also known as torrent sites) are seeing that “traffic from Google has been severely…

Continue Reading
Penguin 3.0 Released! – Assessing the Damage

Penguin 3.0 Released! – Assessing the Damage

NOTE: Additional Updates on Penguin 3.0 can be found at the end of this post. In probably what has become the most anticipated Google Algorithm Update in recorded Internet marketing history, Penguin 3.0 is here!  Over a year since Penguin 2.1 was announced in early October 2013, Penguin 3.0 promised to be the next generation of Penguin updates. With over a year of buildup, and constant reminders that this update was looming, there seems to be almost a sense of relief that this update…

Continue Reading
Do We Have a Right to Be Forgotten?

Do We Have a Right to Be Forgotten?

Do We Have a Right to Be Forgotten? Imagine this scenario: You are a married thirty-something looking for a better job to support your growing family. You find a position for which you are a top notch candidate; but you have just one worry, the same worry as always. Your online reputation stinks. Perhaps you used to run a business that garnered negative customer feedback, or mountain of medical bills forced you to declare bankruptcy, or your identity was stolen…

Continue Reading
Google Eye Tracking Study Reveals Change in Google SERPs Views

Google Eye Tracking Study Reveals Change in Google SERPs Views

In an effort to continuously solve the puzzle of reaching the largest audience possible, Google research shows that since 2005, there has been quite an evolution in the ways that searchers view SERPS, according to a recent study published by Mediative. Back in 2005, eye tracking studies revealed a “golden triangle” of where SERPs were viewed most commonly by searchers. In 2007, the addition of images led to more varied results that included “E” and “F” shaped patterns. The most…

Continue Reading
Google Panda Returns! Panda 4.1 News

Google Panda Returns! Panda 4.1 News

For the 27th time, and just four months after the last major update, Google has yet again updated the Panda algorithm. Confirmed to have rolled out on September 25, approximately 3-5% of queries were affected by what is now known as Panda 4.1. Wait, What is Panda Again? Way back in 2011, (which in computer years might as well be the Stone Age) it was noted that people like you and I; the people shedding our blood, sweat and tears…

Continue Reading
A Deep Dive: Searchmetrics 2014 Ranking Factors Summary

A Deep Dive: Searchmetrics 2014 Ranking Factors Summary

Searchmetrics has released its 2014 reports on SEO Rank Correlations and Ranking Factors, digging down into what makes the top ranking sites the best around, and what we can learn from them. This year the survey confirmed ongoing trends, debunked some common assumptions, and pointed out what upcoming factors will be the most important when getting your site visibility. The survey collected around 300,000 URLS with the best search results and studied around 10,000 informational keywords. The goal was to…

Continue Reading
Facebook Algorithm Update: Safe Guarding Users From Click Bait

Facebook Algorithm Update: Safe Guarding Users From Click Bait

The old bait and switch is something Facebook users have become entirely too accustomed to, and finally Facebook has an answer. Earlier this week, Facebook announced an algorithm update in a blog post  that will measure the relevancy of links posted by brands. The update analyzes the time it takes a user to come back to Facebook after they click on a link from their newsfeed. This amount of time, known as the bounce rate, will affect how much reach that…

Continue Reading