Google Pirate Algorithm Hits Torrent Sites Harrrrrrrrrrrrd

Google Pirate Algorithm Hits Torrent Sites Harrrrrrrrrrrrd

You’ve seen the FBI warnings at the movies, and even have grown to appreciate some of the more creative approaches Hollywood and the music industry are using to prevent piracy. And after a brief hiatus since 2012, Google has hopped back on Hollywood’s bandwagon (pirate ship?) with an update to the Google Pirate algorithm. And this time, they mean it. According to TorrentFreak, illegal download sites (also known as torrent sites) are seeing that “traffic from Google has been severely…

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Penguin 3.0 Released! – Assessing the Damage

Penguin 3.0 Released! – Assessing the Damage

NOTE: Additional Updates on Penguin 3.0 can be found at the end of this post. In probably what has become the most anticipated Google Algorithm Update in recorded Internet marketing history, Penguin 3.0 is here!  Over a year since Penguin 2.1 was announced in early October 2013, Penguin 3.0 promised to be the next generation of Penguin updates. With over a year of buildup, and constant reminders that this update was looming, there seems to be almost a sense of relief that this update…

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Do We Have a Right to Be Forgotten?

Do We Have a Right to Be Forgotten?

Do We Have a Right to Be Forgotten? Imagine this scenario: You are a married thirty-something looking for a better job to support your growing family. You find a position for which you are a top notch candidate; but you have just one worry, the same worry as always. Your online reputation stinks. Perhaps you used to run a business that garnered negative customer feedback, or mountain of medical bills forced you to declare bankruptcy, or your identity was stolen…

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Google Eye Tracking Study Reveals Change in Google SERPs Views

Google Eye Tracking Study Reveals Change in Google SERPs Views

In an effort to continuously solve the puzzle of reaching the largest audience possible, Google research shows that since 2005, there has been quite an evolution in the ways that searchers view SERPS, according to a recent study published by Mediative. Back in 2005, eye tracking studies revealed a “golden triangle” of where SERPs were viewed most commonly by searchers. In 2007, the addition of images led to more varied results that included “E” and “F” shaped patterns. The most…

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Google Panda Returns! Panda 4.1 News

Google Panda Returns! Panda 4.1 News

For the 27th time, and just four months after the last major update, Google has yet again updated the Panda algorithm. Confirmed to have rolled out on September 25, approximately 3-5% of queries were affected by what is now known as Panda 4.1. Wait, What is Panda Again? Way back in 2011, (which in computer years might as well be the Stone Age) it was noted that people like you and I; the people shedding our blood, sweat and tears…

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A Deep Dive: Searchmetrics 2014 Ranking Factors Summary

A Deep Dive: Searchmetrics 2014 Ranking Factors Summary

Searchmetrics has released its 2014 reports on SEO Rank Correlations and Ranking Factors, digging down into what makes the top ranking sites the best around, and what we can learn from them. This year the survey confirmed ongoing trends, debunked some common assumptions, and pointed out what upcoming factors will be the most important when getting your site visibility. The survey collected around 300,000 URLS with the best search results and studied around 10,000 informational keywords. The goal was to…

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Facebook Algorithm Update: Safe Guarding Users From Click Bait

Facebook Algorithm Update: Safe Guarding Users From Click Bait

The old bait and switch is something Facebook users have become entirely too accustomed to, and finally Facebook has an answer. Earlier this week, Facebook announced an algorithm update in a blog post  that will measure the relevancy of links posted by brands. The update analyzes the time it takes a user to come back to Facebook after they click on a link from their newsfeed. This amount of time, known as the bounce rate, will affect how much reach that…

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What You Need to Know About Penguin 3.0 and Website Relevancy Updates

What You Need to Know About Penguin 3.0 and Website Relevancy Updates

NOTE: Additional Updates on Penguin 3.0 and the potential website relevancy update  can be found at the end of this post. If you live and die by internet marketing, August 2014 was likely a volatile month for your search rankings and visibility, and it’s likely to get much more volatile.  With rumors of multiple Google algorithm updates coming our way, what can you do to better prepare your site for the changes, and ultimately, avoid seeing large ranking declines?  While these updates…

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Is Your Site Secure?  Google Tells Marketers Why It Should Be

Is Your Site Secure? Google Tells Marketers Why It Should Be

NOTE: Additional Updates on site security and the migration to HTTPS can be found at the end of this post. On August 6th, Google made an interesting announcement concerning a change to the search engine giant’s algorithm.  So what makes this announcement especially interesting?  Unlike most changes to the algorithm that work to improve user experience with the search engine, this announcement had one main goal: Security. On the Google Webmaster Central Blog, Google did something it very rarely does.  It identified…

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Google’s “Pigeon” Algorithm Update Ready for Flight

Google’s “Pigeon” Algorithm Update Ready for Flight

Oops, they did it again, another Google Algorithm Update. A little birdie told us the folks at Google are at it again with changes and improvements to their world famous search engine algorithms. This time with updates to the Local Search  feature in both Google Search and Google Maps, the update codenamed “Pigeon” by SearchEngineWorld is designed to offer more relevant, effective, and precise search results that can be ranked similarly to the standard search function. This change will affect…

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