Instagram vs. Pinterest: What’s Best for Your Brand?

Instagram vs. Pinterest: What’s Best for Your Brand?

In the personal social media world, Instagram is where you add filters to your pictures so you don’t look so pale. Pinterest is where you pin all the outfits you’ll never be able to put together, and the food you will inevitably fail at cooking. (Or is that just me?) In the business world, using Instagram and Pinterest for marketing purposes is a whole different animal. Each serves a specific online marketing purpose and has its own benefits. Before you…

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Title Tags vs. H1 Headers: What’s the Difference?

Title Tags vs. H1 Headers: What’s the Difference?

When you develop online content, your HTML coding behind the scenes plays a big role in your search engine rankings, making Title Tags and H1 Headers all-important for SEO. Used correctly, they can increase your position in search engines. Used incorrectly, however, these tags can negatively impact rankings and even lead to penalties. That’s why we’re dedicating an entire post to the topic. By the end of this brief explanation, you’ll know the difference between Title Tags and H1 Headers,…

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How the 2014 Google Algorithm Shifts Will Shape SEO 2015

How the 2014 Google Algorithm Shifts Will Shape SEO 2015

Yet another year in the books, and depending on who you ask, there were fairly mixed results from the shake-ups out of Google this year.  With everything from Pandas and Penguins to HTTPS and Authorship, it’s been a busy year in the world of SEO, and while some sites had a rough year, others seemed to crawl out of the ashes back to prominence.  I suppose the question that could be asked at the beginning of each new year is,…

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What Do You Give an SEO for Christmas?

What Do You Give an SEO for Christmas?

Shopping for that special SEO in your life can seem like a daunting task, but fear not! The team at Volume Nine has compiled a list of some of their favorite nerd-a-licous wishlist items. Read on for amazing ideas for that super-geek you love so much! What to Wear For the fashion forward SEO (in their own special, geeky way), let them stay constantly connected even on the coldest of days gloves that have smarTouch technology or heat up with quick access…

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SEO Content Strategy Drives Results with a “Big Bang”!

SEO Content Strategy Drives Results with a “Big Bang”!

It’s not every day that the reward for an effective SEO content strategy is a product prominently displayed on a popular weekly TV show, but Clean Room World and their protective suit campaign did just that! In recent months, Clean Room World has worked to improve their organic visibility for the keywords “protective suit” and “Ebola protective suit” to educate their consumers on the difference between the two.  Not all protective suits are created equal, so you could understand the real…

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6 Tips for Starting an SEO Program in 2015

6 Tips for Starting an SEO Program in 2015

If 2014 flew by as fast for you as it did for us at Volume Nine, then you might also be scrambling for New Year’s resolution ideas to start 2015 off on the right foot. As a company new to the world of online marketing, starting an SEO program should be at the top of your resolutions. Below are 6 tips for starting a new SEO program and information on what to expect in 2015. 1. Set Goals First and…

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Revolutionizing How Companies Get Client Testimonials

Revolutionizing How Companies Get Client Testimonials

The Challenges of Getting a Video Testimonial All businesses want video testimonials from their clients. The challenge however, is getting your clients in front of a camera; which can be an expensive, logistical nightmare. There’s nothing worse than extending all that energy and expense and then get the ‘deer in the headlights’ look. Unfortunately, most of us have not had high school drama classes. When people freeze up it is hard to get authentic, engaging content that will hook your…

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How to Pick the Best Keyword for SEO Page Optimization

How to Pick the Best Keyword for SEO Page Optimization

Mapping keywords to pages of content on your website is a concept which is about as old as SEO itself. Similarly, it is an equally tried-and-true concept to score a page of content against the chosen keywords to see how well optimized it is for the selected terms. Volume Nine is no exception to this. For years we have proudly thought of our SEO Dashboard as one of the best tools out there to target and map keywords to pages for on-page optimization….

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How to Use UTM Codes to Track Social Media Campaigns

How to Use UTM Codes to Track Social Media Campaigns

Have you ever wondered how to track the number of people that visit your website from a specific Facebook campaign or post? By default, Google Analytics will provide general information about visitors coming from social media sites, but in order to track the success and stats around a single post, you will need to set up UTM tracking. What is a UTM Code? A UTM code is a piece of code that you can add to a URL in order…

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The Great SEO Grave Dig

The Great SEO Grave Dig

Remember the days before proper quality control on the web? What a fond bygone age- the snakeoil spam, stink of pernicious advertising, and lax search engine standards. Don’t you sometimes want to dig up the desiccated husks of outmoded marketing techniques and pose their corpses? At Volume Nine, we recently had a ghoulish bout of Halloween sentimentality and decided to exhume some of those cadavers. Some of did it with old school internet costumes, while others of us wrote a…

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