Keyword Targeting: How Many Keywords Belong on a Page?

Keyword Targeting: How Many Keywords Belong on a Page?

As part of your SEO strategy, you should be familiar with the concept of performing keyword research to identify targeted keyword opportunities for your website. At Volume Nine, our next step in the search engine optimization process is to “map” specific keyword targets to SEO-relevant pages on your website. This allows us to optimize each page for specific, highly relevant keyword phrases which can be well supported in that page’s content (instead of trying to complete general “optimization” across an…

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6 Tips for Conducting Persona Development Research

6 Tips for Conducting Persona Development Research

Whether you own a business or serve as the marketing guru of someone else’s, your is mission simple: get everyone to purchase your products and/or services. Well, maybe it’s not that simple. And maybe you shouldn’t really be marketing to EVERYONE. Before you start promoting your business willy-nilly to the whole world, it’s wise to narrow the focus to people who are actually interested in what you offer. So this begs the question, how are you supposed to know who…

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Google Analytics Update: Visits Now Sessions, Unique Visitors Now Users

Google Analytics Update: Visits Now Sessions, Unique Visitors Now Users

Breaking news! Google has done it again, and pulled the ol’ switcheroo on us mere mortals. This change shouldn’t make any earthquakes, but we should be prepared for a few ripples. Spread the word that Google has made some basic terminology changes within Google Analytics, the most noticable of which; what was formerly known as “visits” in Analytics are now “sessions,” and “unique visitors” are now “users.” SEOs and Google users started noticing the change early this morning, and an…

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I’m Not a Webmaster; So Why Should I Care About Webmaster Tools?

I’m Not a Webmaster; So Why Should I Care About Webmaster Tools?

Long gone are the days when we used to have an incredible free tool to see every keyword that drove an organic search visit to our web sites. Yes, I am talking about what Google Analytics once was. You may still be cursing the day “not provided” became a dirty word, or you may have written off Google Analytics all together. The good news is that as as we have covered before, Google Webmaster Tools contains a wealth of data to…

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In-House vs. Outsourced Blogging: What’s Right for Your Business?

In-House vs. Outsourced Blogging: What’s Right for Your Business?

If your business is just hopping on the blogging bandwagon, or even if you’ve been blogging for years, you may be struggling with the management part of it all. And at the top of that management mountain; figuring out who will be doing all this blogging??? In the SEO biz, blogging is considered just one piece of the “content marketing” pie. And we at Volume Nine (or SEO experts, if you will…) are happy to announce our Content Marketing Webinar coming…

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How to Bypass Keyword (not provided) in Google Analytics

How to Bypass Keyword (not provided) in Google Analytics

In September of last year, a collective gasp of horror could be heard across the online marketing world when Google announced it would not be providing keyword data altogether in Google Analytics. No more tracking service or product queries from your customers in Google Analytics and no more segmenting visitor traffic by keyword. In the name of privacy and user protection, Google rolled out “encrypted search,” which forbids the passing of keyword searches into analytics. You can blame it on the NSA…

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Google Search Result Fluctuations in March 2014 – Algorithm Shift or Manual Penalties?

Google Search Result Fluctuations in March 2014 – Algorithm Shift or Manual Penalties?

Since Volume Nine tracks the search rankings for a large number of clients, we noticed a shift in March that has led to significant fluctuations in Google search results.  As of now, there has not been an official statement from Google regarding an algorithm shift, but SEO Roundtable had some interesting findings when looking at manual penalties. Given the variance across a number of websites, the recent shifts have the makings of a potential algorithm shift, but Google has also…

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LinkedIn Kills Product & Services Tab – Offers Showcase Pages

LinkedIn Kills Product & Services Tab – Offers Showcase Pages

LinkedIn announced that they are killing off the products and services tab from company pages. Take it easy, you don’t have to panic. Though we’re not jumping for joy about the change, we are ready to embrace it. LinkedIn has offered up the option of using their Showcase Pages as an alternative to the products and services tab. What is a Showcase Page: Showcase pages are meant to act as extensions to your existing company page – like extensions of your…

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New Google Scraper Report Helps Combat Duplicate or Scraped Content

New Google Scraper Report Helps Combat Duplicate or Scraped Content

At Volume Nine, we are big fans of third party tools. Any SEO worth his or her salt should have a full quiver of useful and informative tools to help look at data and make wise decisions for their website. Yesterday, Google rolled out a pretty cool new item to add to that arsenal. Matt Cutts announced via Twitter the introduction of the Google Scraper Tool. Essentially, this tool will allow webmasters and SEOs to report to Google instances where they see…

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How to Find Content Writers Online

How to Find Content Writers Online

When you need to hire a writer for a blog, press release, white paper, web content, or general copywriting; the biggest hurdle you will encounter is finding a quality writer.  Before you embark on a search to find content writers online, there is a little prep work you will need to do.  We’ve all heard the phrase, “An ounce of prevention is worth a pound of cure.”  Here, we offer some tips and guidance to help you find the right…

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