Three of the Most Common Mobile SEO Mistakes

Three of the Most Common Mobile SEO Mistakes

You know mobile SEO? Yeah, well it’s not grandmother’s optimization. Since mobile optimization is a thing, and has been for a while, we need to make sure we’re doing it right. SEOs, I’m looking at you. This article is for you. We’ve had a few years to work on mobile SEO. You remember when mobile SEO first started getting talked about? For many SEOs, it completely threw our lives for a loop. We languished in bed for days, staring at…

Continue Reading
YouTube Video Optimization: 5 Best Practices You Can Use Today

YouTube Video Optimization: 5 Best Practices You Can Use Today

Build it and they will come. Too bad that’s not true on the crowded, cluttered pages of the Internet. Thankfully, optimizing YouTube for organic search is like giving search engines a detailed roadmap to your front door. Here’s how to get your YouTube video content to stand out in a crowd: Don’t Ignore Metadata After crafting a creative and informative video, you want to upload it to YouTube and wait for the views to skyrocket! But before pushing the “submit”…

Continue Reading
Advanced SEO Case Studies at Denver Digital Summit

Advanced SEO Case Studies at Denver Digital Summit

As the SEO experts digging into Advanced SEO Strategies took the stage at Denver Digital Summit, I was really struck by how quality content was a central theme throughout. Chuck Aikens really nailed it in his opening; we so often get stuck into a cycle of “Technical, Content, Links” (wash, rinse, repeat). Noelle Schuck mentioned how frustrated she was when transitioning from journalism into SEO, realizing the robotic and poor quality process that SEOs go through to develop content. Ethan…

Continue Reading
Top 10 Social Media Best Practices

Top 10 Social Media Best Practices

Wikipedia labels well over 200 social media sites as “notable and well-known,” excluding the enormous amount of dating websites out there! Pinterest, Yelp!, Google+, Yammer, MySpace (Yessir! JT’s putting it back on the map!), the list of social media sites just goes on, and on, and on, and … on. When you utilize social media for business use, remember there’s a site for just about everyone, and competition is fierce. So whether you’re a sharing photos on Instagram, checking in…

Continue Reading
Big Change in Local Search – Google My Business

Big Change in Local Search – Google My Business

Google has just launched a “new” product – Google My Business.  While there is a new name and some new functions, what has actually happened is that Google has taken several existing products: Google+, Google+ Local, and Google Places, and finally merged them into one coherent product for small and medium businesses to use to display their business on Google.  This is a product for which small and medium businesses and local search professionals have been shouting for years. Huzzah,…

Continue Reading
Facebook Posts Showing up in SERPs

Facebook Posts Showing up in SERPs

So – maybe you’ve noticed, maybe you haven’t – but it’s happening. Facebook posts are being crawled and indexed, as well as showing up in search results. Facebook makes it clear (or clear in their definition of the term) that when users post on a community forum,  brand, or group page; those posts may also appear in search results. Whether the posts are authored by the page’s administrator or one of its users, posts will be crawl-able if the privacy settings…

Continue Reading
Google Panda 4 Algorithm Update News

Google Panda 4 Algorithm Update News

NOTE: Updates on the Google Panda 4 Algorithm can be found at end of post (until both news and speculation dies)! The suspected Google Algorithm update has been confirmed by Matt Cutts at 5:11 PM today: Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.   Earlier this year, Google talked about a softer, gentler Panda update to help small businesses specifically mentioning that once specific algorithmic change would…

Continue Reading
SEO Tips from the ClickZ (SES) Conference 2014

SEO Tips from the ClickZ (SES) Conference 2014

As a professional speaker, there are a few milestones you hit that you can really point to as big moments in your career, like the first time your tweet stream blows up with people quoting your session, your first paid gig, your first international presentation, etc. One of those big milestones for me was speaking at Search Engine Strategies (now called ClickZ). In the SEO world, SES is one of the premier conferences and only the leading authorities in SEO…

Continue Reading
How to Write Title Tags and Meta Tags for Mobile Sites

How to Write Title Tags and Meta Tags for Mobile Sites

Whether your have a responsive website or a separate mobile website, we all know the importance of optimizing meta data. But when you make the move to go mobile, are there any major differences in the way you need to write title and meta tags? Let’s find out! Title Tags What’s the Same? You will have the same number of characters to work with when writing titles tags for mobile sites as you do on a desktop site, which is…

Continue Reading
The 7 Steps for Setting Up Your Google+ Page or Listing

The 7 Steps for Setting Up Your Google+ Page or Listing

Let’s be honest – Google+ isn’t going anywhere. In fact, it’s getting bigger and better in terms of features and usability. Now, more than ever, it is vital for businesses and individuals to use Google+ in order make an appearance in Google search results. One minor, BUT HUGE, example of this is how search results are pulling in ‘recent posts’ to the knowledge graph: So, if you want your brand to have more visibility and real estate in Google search…

Continue Reading