How the Pinterest Buy It Button Affects Your Business

How the Pinterest Buy It Button Affects Your Business

While some are saying this is just a rumor, according to Re/Code, Pinterest, a major social media platform currently valued at 5 billion dollars, may be creating a “Buy It” button. Suspending disbelief for a moment, what if Pinterest did enable users to make purchases right from the site? Could this have an impact on your business? Before we hop into all the major things this could do for your business, let’s get some of the basics out of the way. What’s…

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Why is My Brand Losing Social Media Followers?

Why is My Brand Losing Social Media Followers?

The same strategies that build an audience up can just as easily be flipped to show the downfall of a brand’s follower base on social platforms. Think of those cringe worthy moments you have had with a brand you follow on social media and I’m sure it falls under one of these 3 top reasons consumers stop following a brand. Velocity Posting too frequently can overwhelm your audience. If you are flooding them with messages and their news feed looks…

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How to Guest Blog for Brand, Traffic, and Links

How to Guest Blog for Brand, Traffic, and Links

Just one year ago (plus a little change) Matt Cutts wrote a blog titled, “The Decay and Fall of Guest Blogging.”  So, smart reader, you may be thinking to yourself, “what the heck is this lady doing writing about winning guest blogging strategies in 2015? Doesn’t she know who Matt Cutts is?  What a dope!”  Well, fair point.  The truth is, I do know who Matt Cutts is, and I think he’s a nerd really smart guy, and I actually…

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6 of the Biggest Website Fails from 100+ SEO Audits

6 of the Biggest Website Fails from 100+ SEO Audits

Want to discover something about your website that will absolutely shock you? All you have to do is conduct an SEO audit on your website. An “SEO audit,” in spite of its dry-and-boring-sounding name, is one of the most jaw-dropping, eye-popping, mind-blowing experiences that could happen in the life of your business. Why? Because an SEO audit uncovers dozens of unexpected, under-the-hood, hidden, or nefarious things that could be going on in your website. Without an SEO audit, you’ll never…

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How to Use Anchor Text to Improve SEO

How to Use Anchor Text to Improve SEO

What is Anchor Text? What is anchor text? See how when you hover over the first line of this blog, you are enticed to click? From there you are directed to a webpage that answers the query. That is anchor text, plain and simple. Or, according to Moz, “anchor text is the visible characters and words that hyperlinks display when linking to another document or location on the web.” Why Anchor Text Is Important So, now that we know what…

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The Top 5 Blog Management Tools for 2015

The Top 5 Blog Management Tools for 2015

It’s 2015 and blogging has never been more important or embedded in SEO strategies. While producing all types of content (podcasts, white papers, video, infographics, etc) is extremely valuable, blogging is the foundation of content marketing and something that can hugely support your digital marketing strategy. Below are some blog management tools we enjoy using here at Volume Nine. While there are hundreds of tools out there to choose from, we wanted to focus on the Fabulous 5 that you can…

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The Official Content Optimization Checklist

The Official Content Optimization Checklist

SEO is still about content. You can have all the links, social shares, profile mentions, good reviews, and Facebook followers in the world, but if your content is no good, you’re gonna have a bad time. Yes, having good content still matters. Maybe now more so than ever. As search engines get smarter, better targeted, and more in line with what users are looking for, you need to have highly targeted, quality pages. Because of this, it is still very useful to have…

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How to Pass the Google Analytics Certification Test

How to Pass the Google Analytics Certification Test

A couple months ago, a group of us set out to get certified in Google Analytics. Luckily there were tons of awesome resources to help hold our hand through the process. Then a few days before I took the test (October 2014), Google had changed the entire format. (I know… shocker right). I really appreciated the additional resources and insights the community provided, and since all of that information is now a little out of date, I wanted to give…

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Top 7 Enterprise Social Networks

Top 7 Enterprise Social Networks

In light of Facebook’s new enterprise social network (ESN), Facebook at Work, launching in the app store (but only downloadable by a few key partners at this time) we thought it was a good time to review a few of the other top ESNs on the market. Now if your company has never considered implementing an enterprise social network you may be thinking, “Why would we go through the hassle of setting this up, how will it help the company?”…

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Instagram vs. Pinterest: What’s Best for Your Brand?

Instagram vs. Pinterest: What’s Best for Your Brand?

In the personal social media world, Instagram is where you add filters to your pictures so you don’t look so pale. Pinterest is where you pin all the outfits you’ll never be able to put together, and the food you will inevitably fail at cooking. (Or is that just me?) In the business world, using Instagram and Pinterest for marketing purposes is a whole different animal. Each serves a specific online marketing purpose and has its own benefits. Before you…

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