Is Your Site Secure?  Google Tells Marketers Why It Should Be

Is Your Site Secure? Google Tells Marketers Why It Should Be

NOTE: Additional Updates on site security and the migration to HTTPS can be found at the end of this post. On August 6th, Google made an interesting announcement concerning a change to the search engine giant’s algorithm.  So what makes this announcement especially interesting?  Unlike most changes to the algorithm that work to improve user experience with the search engine, this announcement had one main goal: Security. On the Google Webmaster Central Blog, Google did something it very rarely does.  It identified…

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How to Find New Topics for your Company Blog

How to Find New Topics for your Company Blog

Having a company blog can be extremely beneficial to your business in many ways. As high-quality, informative content becomes an increasingly important factor in determining how sites will rank in search results, many businesses are discovering the immense power of having a blog on their company website to increase rankings, increase traffic, expand brand awareness and drive conversions. Today on the Volume 9 blog, we are going to take a look into what kind of content businesses should blog about…

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Google’s “Pigeon” Algorithm Update Ready for Flight

Google’s “Pigeon” Algorithm Update Ready for Flight

Oops, they did it again, another Google Algorithm Update. A little birdie told us the folks at Google are at it again with changes and improvements to their world famous search engine algorithms. This time with updates to the Local Search  feature in both Google Search and Google Maps, the update codenamed “Pigeon” by SearchEngineWorld is designed to offer more relevant, effective, and precise search results that can be ranked similarly to the standard search function. This change will affect…

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Happy Birthday, Colorado! 20 things we love about you.

Happy Birthday, Colorado! 20 things we love about you.

Colorado Day is celebrated on August 1st each year. This is the anniversary of Colorado’s statehood — President Ulysses S. Grant signed the proclamation admitting Colorado to the Union on August 1, 1876 making Colorado the 38th state. One of the great things about Colorado Day is the special perks that come with the state-wide pride: The Parks & Wildlife department offers free access to all Colorado state parks on this special day. According to Colorado Parks & Wildlife, the…

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Is Google+ Going Extinct?

Is Google+ Going Extinct?

NOTE: Additional Updates on Google+ and the conspiracy theories around it going away can be found at the end of this post. Google+ is not quite dying… Rather, it seems that it’s being put on the endangered species list. Last month Google had their Google I/O (“Invitation Only”) conference, and the agenda did not include Google+. In the past, Google has been known for pushing their social network Google+ onto their users. In fact, the agenda dedicated a full two-days worth of sessions…

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The Biggest Brand Social Media Fails…Like Ever

The Biggest Brand Social Media Fails…Like Ever

Sending out a tweet, Vine, or Facebook update has always been an opportunity for you to embarrass yourself. Sure, they offer us all a good a laugh, but what happens when a brand makes a major social media faux pas? Chances are they are going to get caught and be publicly shamed on those same social media platforms. Lucky for you we rounded up the biggest social media fails from brands right here, and what you can learn from them….

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Gaining Google Local Business Reviews the Right Way

Gaining Google Local Business Reviews the Right Way

As many businesses have learned over time, getting reviews of your business on your Google listing can be more difficult than originally anticipated.  As an extension of word of mouth marketing, we all want rave reviews for our business that can help others in the decision making process see all that we have to offer. The problem lies in the fact that people who may be unhappy for whatever reason are much more likely to use this public outlet to…

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How to Upgrade to Google Universal Analytics

How to Upgrade to Google Universal Analytics

With a year of beta testing in the books, Google moved Universal Analytics to production status in April 2014. While every site had the option of making the move during beta testing, it’s safe to say many webmasters were hesitant to make the change without more information. Would you lose historical data?  Did customization of analytics port over to the new platform? More importantly, if you liked your Google Analytics, were you allowed to keep it? All Sites Will Eventually…

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Do Consumer Reviews and Comments Help Ecommerce SEO?

Do Consumer Reviews and Comments Help Ecommerce SEO?

Reviews, comments, and other forms of UGC (user generated content) frequently become a focus of social media marketing and brand management – but did you know that they are also important for ecommerce SEO? Yes, reviewing or commenting on products and posts can indeed give you a better page ranking, provided you use the right tools and make commenting options easy to find and use. Read on to find out why you should be encouraging all your customers to go…

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Boost Your New Product with an SEO-friendly Name

Boost Your New Product with an SEO-friendly Name

If you put your best efforts into developing a genius new product, give your brand-new idea a powerful and effective marketing boost by learning how to name a product for search engine optimization (SEO). To ensure your product name becomes a catchphrase that sticks with your target audience, there are a few key points to consider. First, a quick background for examples used below. One of our clients (name cannot be mentioned) identified an opportunity to improve on the current…

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