The 7 Steps for Setting Up Your Google+ Page or Listing

The 7 Steps for Setting Up Your Google+ Page or Listing

Let’s be honest – Google+ isn’t going anywhere. In fact, it’s getting bigger and better in terms of features and usability. Now, more than ever, it is vital for businesses and individuals to use Google+ in order make an appearance in Google search results. One minor, BUT HUGE, example of this is how search results are pulling in ‘recent posts’ to the knowledge graph: So, if you want your brand to have more visibility and real estate in Google search…

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Making Sure Google Knows You Have A Mobile Friendly Web Site

Making Sure Google Knows You Have A Mobile Friendly Web Site

Did you know that Google prefers a responsive design for mobile? Well, you do now! So you may be asking yourself, “What is a responsive design?” A website that is “responsive” is almost the exact same user experience on a mobile device as a desktop. An example of this would be www.generalkinematics.com. No matter the tablet, smartphone or desktop the user experience, content and site structure will be the same. Google has stated their mobile friendly web site design of…

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Why is Google Ignoring My Title Tag and Using Its Own?

Why is Google Ignoring My Title Tag and Using Its Own?

Ever notice that Google doesn’t always respect the meta title entered in for your site? SEOs and digital marketers everywhere can relate to the experience of spending time making sure titles are perfect (ie: optimized, good length, making sure there are no duplicates, missing, etc.) only to go through the rather annoying realization that Google is ignoring your title altogether and substituting in its own. So, why does this happen? In a new video put up by Matt Cutts (the…

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Keyword Targeting: How Many Keywords Belong on a Page?

Keyword Targeting: How Many Keywords Belong on a Page?

As part of your SEO strategy, you should be familiar with the concept of performing keyword research to identify targeted keyword opportunities for your website. At Volume Nine, our next step in the search engine optimization process is to “map” specific keyword targets to SEO-relevant pages on your website. This allows us to optimize each page for specific, highly relevant keyword phrases which can be well supported in that page’s content (instead of trying to complete general “optimization” across an…

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6 Tips for Conducting Persona Development Research

6 Tips for Conducting Persona Development Research

Whether you own a business or serve as the marketing guru of someone else’s, your is mission simple: get everyone to purchase your products and/or services. Well, maybe it’s not that simple. And maybe you shouldn’t really be marketing to EVERYONE. Before you start promoting your business willy-nilly to the whole world, it’s wise to narrow the focus to people who are actually interested in what you offer. So this begs the question, how are you supposed to know who…

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Google Analytics Update: Visits Now Sessions, Unique Visitors Now Users

Google Analytics Update: Visits Now Sessions, Unique Visitors Now Users

Breaking news! Google has done it again, and pulled the ol’ switcheroo on us mere mortals. This change shouldn’t make any earthquakes, but we should be prepared for a few ripples. Spread the word that Google has made some basic terminology changes within Google Analytics, the most noticable of which; what was formerly known as “visits” in Analytics are now “sessions,” and “unique visitors” are now “users.” SEOs and Google users started noticing the change early this morning, and an…

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I’m Not a Webmaster; So Why Should I Care About Webmaster Tools?

I’m Not a Webmaster; So Why Should I Care About Webmaster Tools?

Long gone are the days when we used to have an incredible free tool to see every keyword that drove an organic search visit to our web sites. Yes, I am talking about what Google Analytics once was. You may still be cursing the day “not provided” became a dirty word, or you may have written off Google Analytics all together. The good news is that as as we have covered before, Google Webmaster Tools contains a wealth of data to…

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In-House vs. Outsourced Blogging: What’s Right for Your Business?

In-House vs. Outsourced Blogging: What’s Right for Your Business?

If your business is just hopping on the blogging bandwagon, or even if you’ve been blogging for years, you may be struggling with the management part of it all. And at the top of that management mountain; figuring out who will be doing all this blogging??? In the SEO biz, blogging is considered just one piece of the “content marketing” pie. And we at Volume Nine (or SEO experts, if you will…) are happy to announce our Content Marketing Webinar coming…

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How to Bypass Keyword (not provided) in Google Analytics

How to Bypass Keyword (not provided) in Google Analytics

In September of last year, a collective gasp of horror could be heard across the online marketing world when Google announced it would not be providing keyword data altogether in Google Analytics. No more tracking service or product queries from your customers in Google Analytics and no more segmenting visitor traffic by keyword. In the name of privacy and user protection, Google rolled out “encrypted search,” which forbids the passing of keyword searches into analytics. You can blame it on the NSA…

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Google Search Result Fluctuations in March 2014 – Algorithm Shift or Manual Penalties?

Google Search Result Fluctuations in March 2014 – Algorithm Shift or Manual Penalties?

Since Volume Nine tracks the search rankings for a large number of clients, we noticed a shift in March that has led to significant fluctuations in Google search results.  As of now, there has not been an official statement from Google regarding an algorithm shift, but SEO Roundtable had some interesting findings when looking at manual penalties. Given the variance across a number of websites, the recent shifts have the makings of a potential algorithm shift, but Google has also…

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