How to Upgrade to Google Universal Analytics

How to Upgrade to Google Universal Analytics

With a year of beta testing in the books, Google moved Universal Analytics to production status in April 2014. While every site had the option of making the move during beta testing, it’s safe to say many webmasters were hesitant to make the change without more information. Would you lose historical data?  Did customization of analytics port over to the new platform? More importantly, if you liked your Google Analytics, were you allowed to keep it? All Sites Will Eventually…

Continue Reading
Do Consumer Reviews and Comments Help Ecommerce SEO?

Do Consumer Reviews and Comments Help Ecommerce SEO?

Reviews, comments, and other forms of UGC (user generated content) frequently become a focus of social media marketing and brand management – but did you know that they are also important for ecommerce SEO? Yes, reviewing or commenting on products and posts can indeed give you a better page ranking, provided you use the right tools and make commenting options easy to find and use. Read on to find out why you should be encouraging all your customers to go…

Continue Reading
Boost Your New Product with an SEO-friendly Name

Boost Your New Product with an SEO-friendly Name

If you put your best efforts into developing a genius new product, give your brand-new idea a powerful and effective marketing boost by learning how to name a product for search engine optimization (SEO). To ensure your product name becomes a catchphrase that sticks with your target audience, there are a few key points to consider. First, a quick background for examples used below. One of our clients (name cannot be mentioned) identified an opportunity to improve on the current…

Continue Reading
Google Authorship Photos? Uh, Buh-Bye

Google Authorship Photos? Uh, Buh-Bye

Now hold on, wait a minute. Google is TAKING AWAY authorship photos?? Hmmm. Well, maybe we should have seen this coming. I mean, Matt Cutts DID deliver an entire keynote speech about cutting authorship photos by 20-40% in October at Pubcom Las Vegas. And, if you search “Google authorship photos disappeared” you get results that date back to at least September of 2013. So, I suppose we have no choice but to embrace this bomb that John Mueller dropped on us. Why…

Continue Reading
The Best Tools for Doing Local SEO

The Best Tools for Doing Local SEO

Anyone who has worked on a Local SEO project knows that the job can be very tedious and time consuming.  There are countless local platforms to be claimed, verified, and managed, and each one has its own unique set of rules and challenges.  If the business you are helping has moved, changed phone number or name, the challenge just grows.  Updating and creating business citations and confirming NAP (name, address and phone number) data accuracy can seem like a never-ending…

Continue Reading
8 Hilarious Twitter Spelling and Grammar Fails

8 Hilarious Twitter Spelling and Grammar Fails

In honor of Social Media Day coming up on Monday, June 30 – we’d like to give a big shout out to Twitter for providing so much entertainment – we couldn’t have laughed this hard without you! Laugh, enjoy and share with your friends #SMDAY   1. “Ellen Degeneres” Yeah, Ellen is generous, but that’s not her name. 2. “Angel” Not sure which angle to to take on this angel/angle debacle. 3. “Carpal Tunnel” A carpool tunnel sounds practical, but that’s not what…

Continue Reading
YouTube vs. Vimeo: Which is Best for Your Business?

YouTube vs. Vimeo: Which is Best for Your Business?

You’ve got video content. Loads of it. From behind the scenes clips of your business environment to educational tutorials — they need to be shared with the world. So, where should you post them? Today we’re diving into video sharing platforms. Have you always wondered what the difference is between Vimeo and YouTube? We’ve got answers. But, before clicking the Upload button, it’s crucial for a company to decide: What are my goals for this video? What am I trying…

Continue Reading
Three of the Most Common Mobile SEO Mistakes

Three of the Most Common Mobile SEO Mistakes

You know mobile SEO? Yeah, well it’s not grandmother’s optimization. Since mobile optimization is a thing, and has been for a while, we need to make sure we’re doing it right. SEOs, I’m looking at you. This article is for you. We’ve had a few years to work on mobile SEO. You remember when mobile SEO first started getting talked about? For many SEOs, it completely threw our lives for a loop. We languished in bed for days, staring at…

Continue Reading
YouTube Video Optimization: 5 Best Practices You Can Use Today

YouTube Video Optimization: 5 Best Practices You Can Use Today

Build it and they will come. Too bad that’s not true on the crowded, cluttered pages of the Internet. Thankfully, optimizing YouTube for organic search is like giving search engines a detailed roadmap to your front door. Here’s how to get your YouTube video content to stand out in a crowd: Don’t Ignore Metadata After crafting a creative and informative video, you want to upload it to YouTube and wait for the views to skyrocket! But before pushing the “submit”…

Continue Reading