SEO Tips from the ClickZ (SES) Conference 2014

SEO Tips from the ClickZ (SES) Conference 2014

As a professional speaker, there are a few milestones you hit that you can really point to as big moments in your career, like the first time your tweet stream blows up with people quoting your session, your first paid gig, your first international presentation, etc. One of those big milestones for me was speaking at Search Engine Strategies (now called ClickZ). In the SEO world, SES is one of the premier conferences and only the leading authorities in SEO…

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How to Write Title Tags and Meta Tags for Mobile Sites

How to Write Title Tags and Meta Tags for Mobile Sites

Whether your have a responsive website or a separate mobile website, we all know the importance of optimizing meta data. But when you make the move to go mobile, are there any major differences in the way you need to write title and meta tags? Let’s find out! Title Tags What’s the Same? You will have the same number of characters to work with when writing titles tags for mobile sites as you do on a desktop site, which is…

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The 7 Steps for Setting Up Your Google+ Page or Listing

The 7 Steps for Setting Up Your Google+ Page or Listing

Let’s be honest – Google+ isn’t going anywhere. In fact, it’s getting bigger and better in terms of features and usability. Now, more than ever, it is vital for businesses and individuals to use Google+ in order make an appearance in Google search results. One minor, BUT HUGE, example of this is how search results are pulling in ‘recent posts’ to the knowledge graph: So, if you want your brand to have more visibility and real estate in Google search…

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Making Sure Google Knows You Have A Mobile Friendly Web Site

Making Sure Google Knows You Have A Mobile Friendly Web Site

Did you know that Google prefers a responsive design for mobile? Well, you do now! So you may be asking yourself, “What is a responsive design?” A website that is “responsive” is almost the exact same user experience on a mobile device as a desktop. An example of this would be www.generalkinematics.com. No matter the tablet, smartphone or desktop the user experience, content and site structure will be the same. Google has stated their mobile friendly web site design of…

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Why is Google Ignoring My Title Tag and Using Its Own?

Why is Google Ignoring My Title Tag and Using Its Own?

Ever notice that Google doesn’t always respect the meta title entered in for your site? SEOs and digital marketers everywhere can relate to the experience of spending time making sure titles are perfect (ie: optimized, good length, making sure there are no duplicates, missing, etc.) only to go through the rather annoying realization that Google is ignoring your title altogether and substituting in its own. So, why does this happen? In a new video put up by Matt Cutts (the…

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Keyword Targeting: How Many Keywords Belong on a Page?

Keyword Targeting: How Many Keywords Belong on a Page?

As part of your SEO strategy, you should be familiar with the concept of performing keyword research to identify targeted keyword opportunities for your website. At Volume Nine, our next step in the search engine optimization process is to “map” specific keyword targets to SEO-relevant pages on your website. This allows us to optimize each page for specific, highly relevant keyword phrases which can be well supported in that page’s content (instead of trying to complete general “optimization” across an…

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6 Tips for Conducting Persona Development Research

6 Tips for Conducting Persona Development Research

Whether you own a business or serve as the marketing guru of someone else’s, your is mission simple: get everyone to purchase your products and/or services. Well, maybe it’s not that simple. And maybe you shouldn’t really be marketing to EVERYONE. Before you start promoting your business willy-nilly to the whole world, it’s wise to narrow the focus to people who are actually interested in what you offer. So this begs the question, how are you supposed to know who…

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Google Analytics Update: Visits Now Sessions, Unique Visitors Now Users

Google Analytics Update: Visits Now Sessions, Unique Visitors Now Users

Breaking news! Google has done it again, and pulled the ol’ switcheroo on us mere mortals. This change shouldn’t make any earthquakes, but we should be prepared for a few ripples. Spread the word that Google has made some basic terminology changes within Google Analytics, the most noticable of which; what was formerly known as “visits” in Analytics are now “sessions,” and “unique visitors” are now “users.” SEOs and Google users started noticing the change early this morning, and an…

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I’m Not a Webmaster; So Why Should I Care About Webmaster Tools?

I’m Not a Webmaster; So Why Should I Care About Webmaster Tools?

Long gone are the days when we used to have an incredible free tool to see every keyword that drove an organic search visit to our web sites. Yes, I am talking about what Google Analytics once was. You may still be cursing the day “not provided” became a dirty word, or you may have written off Google Analytics all together. The good news is that as as we have covered before, Google Webmaster Tools contains a wealth of data to…

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In-House vs. Outsourced Blogging: What’s Right for Your Business?

In-House vs. Outsourced Blogging: What’s Right for Your Business?

If your business is just hopping on the blogging bandwagon, or even if you’ve been blogging for years, you may be struggling with the management part of it all. And at the top of that management mountain; figuring out who will be doing all this blogging??? In the SEO biz, blogging is considered just one piece of the “content marketing” pie. And we at Volume Nine (or SEO experts, if you will…) are happy to announce our Content Marketing Webinar coming…

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