How to Setup Facebook Insights with Yoast’s WordPress SEO

How to Setup Facebook Insights with Yoast’s WordPress SEO

One of the many features of WordPress SEO by Yoast is the ability to easily add Facebook Open Graph meta data and Twitter card meta data to your site. After you install WordPress SEO, these options are found in SEO > Social To setup Facebook Insights with Yoast’s plugin: 1. Click on “Add Open Graph meta data” 2. Paste in your Facebook Page URL, for example: https://www.facebook.com/volume9inc 3. Click “Add Facebook Admin” and allow WordPress SEO to have access to…

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Anatomy of a Successful Facebook Ad Campaign

Anatomy of a Successful Facebook Ad Campaign

Jumping into a Facebook Ad campaign for your small business can be overwhelming – so many choices, so many options, so many moving parts. I am here to tell you – it doesn’t have to be like that. There are ads that work for certain industries that won’t work for others – and different types of ads that deliver more Likes versus more Reach. With so many ad variations available on the platform, it’s important to know which ones will…

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Google’s Top Rankings Becoming More and More Valuable

Google’s Top Rankings Becoming More and More Valuable

Since the birth of online searching, there has been search engine optimization, and for good reason. Anyone who follows search engine news (all 12 of you) knows that the #1 result on Google gets over 30% of the traffic for any given keyword. Organic search also drives more traffic to websites than all social media combined. And the truth is, those top rankings are even more valuable than you think. Brace yourself for what I am about to tell you….

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Google Page Speed Insights Tool Update

Google Page Speed Insights Tool Update

Sometimes, in the SEO world, it can feel like you are bumping around in the dark. You take all the steps: Read all the right blogs, do trial and error, gain experience, talk to others and put a plan together….  But at the end of the day; some aspects of SEO remain very difficult to discern just what it is that Google wants.  It can still feel like a high stakes guessing game. That is why it is such a treat…

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LinkedIn Launches Sponsored Posts

LinkedIn Launches Sponsored Posts

Promoting posts is not just for Facebook or Twitter anymore; you can now promote your content on LinkedIn as well. This new function is ideal for content marketing for B2B companies and a great way to get in front of your professional target audience.   If you have a B2B company, it is time to capitalize on this opportunity. It’s as easy as developing compelling content and using that content to target industry specific segments with sponsored posts. Benefits of…

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Google Adds Article Marketing & More As Link Violations

Google Adds Article Marketing & More As Link Violations

Google has quietly updated the link schemes in their Webmaster guidelines to include large-scale guest posting, advertorials and optimized anchor text in articles or press releases. Google has made it clear that you are violating their guidelines if you are guest blogging, article marketing, or doing press releases with the primary purpose or building links. One key element of potential link violations is using automation or 3rd party services or doing anything at a large-scale.  Google also mentioned optimized anchor…

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Robots.txt vs. Noindex Tags – How They Work Together

Robots.txt vs. Noindex Tags – How They Work Together

What is the difference between robots.txt and a noindex tag and how are they best used? It is a common question that frequently comes up and causes confusion among web developers and SEOs alike. First, some definitions to make sure we are on the same page… Robots.txt is a text file placed at the root of a website (ie:http://www.v9seo.com/robots.txt) giving instructions to ‘robots’ (primarily search engine crawlers looking to index pages), before they crawl a website. This file serves as…

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Really….. Is Social Media Important for Business?

Really….. Is Social Media Important for Business?

If you are like me, you have read a lot recently about how critical social media is to the business world. From the sound of it, you might be lead to believe that social media makes up a huge opportunity for sales and conversions. Many writers chastise CEO’s for being apprehensive of adopting social media as a part of their business plan. But is social media everything it is cracked up to be? The answer is yes, but maybe not…

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6 New Features on the New Facebook Insights

6 New Features on the New Facebook Insights

Besides being much more aesthetically pleasing, the new Facebook Insights provides much more useful information for social marketing. Here are 6 of the biggies: 1. Community Numbers Data    This new graph dives into new follower data. It tells you whether likes came from paid campaigns or organic traffic, and how many people unliked the page over time. This is helpful for analyzing community growth changes – which can lead to altering social strategies. 2. Post Reach Data    This…

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Google Confirms Panda Update 26 Rolling Out Now

Google Confirms Panda Update 26 Rolling Out Now

Google had told us new Panda algorithms are being pushed out monthly over a ten day period and that they are unlikely to confirm Panda updates. Search Engine Land is not exactly sure of the Panda Update number, but they are guessing it is Panda Update #26. Google confirmed that there is indeed a Panda update going out now that is “more finely targeted”. According to Search Engine Roundtable, it looks like this monthly Panda refresh is based on signals that…

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