V9 Presents: Aligning Marketing & Sales for Client Retention

V9 Presents: Aligning Marketing & Sales for Client Retention

Is client retention at the forefront of your marketing strategy? Do you struggle to balance the creation of services/products that boost your clientele, all while maintaining your current clients? Join us on October 13, 2017, at the Volume Nine office to learn more about aligning your marketing and sales strategies for client retention. Our team of marketing experts have come together to help you develop a go-forward strategy that includes: Aligning client and agency expectations Client discovery processes Creating an…

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How to Write a Perfect Meta Description

How to Write a Perfect Meta Description

Regretfully, meta descriptions are often a less-loved stepchild of the SEO world. And while that analogy may seem a little brash, we jump to these extremes because, with a relatively little effort, updates to missing or poorly-optimized meta descriptions can often lead to positive change for your website. Let’s discuss how to write a meta description further, beginning first with a few basics and then transitioning into a few best practices and useful tools: Meta Description Definition A meta description…

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The Beginner’s Guide to Developing a Content Marketing Strategy

The Beginner’s Guide to Developing a Content Marketing Strategy

More and more businesses are taking advantage of content marketing. In fact, it’s estimated that content marketing will be a 300 billion dollar industry by 2019. Good content marketing steadily drives leads while also enhancing a brand’s image. However, for many business owners and marketers, developing a content marketing strategy can seem like a daunting task. If you’re ready to dive into content marketing for your business but don’t know where to begin, we’ve put together a guide to help…

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How to Increase Conversions Around The Holidays

How to Increase Conversions Around The Holidays

Looking to increase conversions around the holidays? It may only be September, but you need to start now. Focusing on growing your audience is one of the best things you can do to boost your conversion rate around the holidays. The holidays are an ultra-competitive time for online retailers, so the sooner you start growing your audience, the larger your customer base is when the holidays roll around. It’s much easier to market your holiday sales to people who have…

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The Technical SEO Checklist – What Really Matters?

The Technical SEO Checklist – What Really Matters?

Technical SEO issues can often get in the way of you leveraging the ranking and traffic potential of content campaigns. So it makes sense for you to make sure all of the technical problems are found and addressed before you start with creating and optimizing content and on-page elements. You can use this technical SEO checklist to make sure your technical SEO is solid before moving on to the “left brain” stuff. Google Search Console (GSC) Trying to do technical…

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New Google Posts Feature in Google My Business [Case Study]

New Google Posts Feature in Google My Business [Case Study]

Google Posts went live recently for most Google My Business (GMB) customers. It enables businesses on GMB to instantly share info and a link to whatever page they’d like, right in the Knowledge Pane, on Google Search and Google Maps. These localized Page 1 search result inclusions show up instantly, are highly targeted, and can be shared socially across Facebook, Twitter, G+ and email. Here at Volume Nine, we were excited to try this new feature out with one of…

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15 Best Practices for an Awesome Company Blog

15 Best Practices for an Awesome Company Blog

Whether your company has decided to start its first blog or you’ve been blogging for a while, you’re on the right track! A company blog, when done correctly, has the power to drive organic traffic to your site, increase your search rankings, position you as a thought leader in your industry, and, ultimately, boost your sales. However, these awesome results are dependent on whether your blog follows some key company blog best practices. If not, you may just be wasting…

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Facebook Introduces New Influencer Marketing Feature

Facebook Introduces New Influencer Marketing Feature

About a year ago, Facebook rolled out a feature that gave businesses the ability to pay influencers to create posts mentioning the business’s product. The feature was in response to the growing popularity and ROI of influencer marketing. That process still exists, but Facebook recently added a new functionality which provides both influencers, and the companies that pay them, more control over their content. Before we get into the details of the new feature, it’ll help to get a little…

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5 Tips For Content Sharing Across Social Platforms

5 Tips For Content Sharing Across Social Platforms

Among the insights in the Social Media Examiner’s 2017 report on the social media marketing industry was a significant finding regarding the importance of content sharing on social media. Of 5,700 marketers surveyed, 92% responded that social media was important to their business. The refrain that social media marketing is some passing trend continues to fade into irrelevance with each passing year. Even in our digital age, not everyone knows how to leverage the power of Twitter, Facebook, LinkedIn, Instagram,…

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301 vs. 302 Redirects: When to Use Them

301 vs. 302 Redirects: When to Use Them

You probably already know that proper redirection can make or break a site’s SEO, especially during migrations. You also probably know that there are different types of redirects available to use. But how do you know which one is appropriate? The Difference Between 301 and 302 Redirects Either SEOs aren’t very creative or they just really want to make things as straightforward as possible with their naming conventions. A 301 redirect (a.k.a. a 301 Permanent Redirect) is just as it…

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