Things SEOs Can’t Even

Things SEOs Can’t Even

We have quite the powerhouse of SEOs here at Volume Nine. They have the skills, the knowledge, and the perfect response to mouthbreathers that think “SEO is dead.” (Yes, that was a Stranger Things reference- I’m obsessed.) I wanted to learn more about what makes SEOs tick– both the good and the bad. So I reached out and told them to LET LOOSE, to give me the things that get under their skin. The things that they loathe, hate, despise. The…

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How to Delete a Page from Your Site – The SEO Way

How to Delete a Page from Your Site – The SEO Way

Updating your website involves cleaning house, and you may have the urge to simply delete pages you think have become too old or outdated. But before you click any web pages off into oblivion, it’s imperative to know their traffic value, link value, popularity, and history. Just because a page is old doesn’t mean its content isn’t still valuable with your visitors and Google alike. Organic Traffic Value You may want to hang on to a page that brings you…

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Ecomms & Social Media Advertising Go Together Like Peanut Butter & Jelly

Ecomms & Social Media Advertising Go Together Like Peanut Butter & Jelly

We are moments away from “back to school” season; when Target commercials feature happy children running around in backpacks, summer tourism begins it’s last calls (we see you Wyoming billboards), and social media headlines start screaming things like “This year’s HOTTEST back to school products!” Ecomms & Social Media Advertising – A Match Made in Heaven So what makes social media such a perfect advertising option for e-commerce centric businesses, especially during these peak seasons? I’m happy to report –…

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Get the Complete Picture in Google Search Console – Finally!

Get the Complete Picture in Google Search Console – Finally!

Some background: Google Search Console is one of our favorite tools, but it has its shortcomings. One of the most bothersome is that it counts all versions/protocols of your site as separate entities and therefore separate data sets. Punk move, Google. That means every single one of these profiles is considered a separate site with separate data. http://www.yoursite.com http://yoursite.com https://www.yoursite.com https://yoursite.com Plus the http & https version of every subdomain you might have What’s The Problem? If you’re moving protocols…

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What SEOs Needs to Know About AngularJS Sites

What SEOs Needs to Know About AngularJS Sites

I launched an AngularJS redesign on a large-scale ecommerce site in late 2015– just two short weeks after Google announced the death of the Ajax crawler.  As we launched there was no documentation on how a Googlebot would understand that site.  We knew we didn’t need escaped fragment URLs, but did we need to pre-cache #! versions of URLs?  Our team didn’t have the bandwidth and our system couldn’t handle the tech debt pre-caching would create. Basically, Google had just…

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Rich Snippet Markup Changed: Your Ecommerce Site Can Leverage It

Rich Snippet Markup Changed: Your Ecommerce Site Can Leverage It

Until recently marking up products on a category page were seen as abuse of structured data and you could lose all your rich snippets for doing it.  Now, Google actually wants you to use Rich Snippet Markup as part of the SEO for your Ecommerce website. We are going to look at what changes, what it means for shopping sites, and best practices for taking advantage of this new option for rich snippet markup.  Webmaster Support Guidelines stated: “When using product markup,…

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SEO Best Practices for Orphan Pages

SEO Best Practices for Orphan Pages

An orphan page is a webpage that is not linked to from other pages. It’s floating in webspace, can be hard to get to, and sometimes hard to navigate from. Yet, the fact of the matter is, sometimes orphan pages are needed. Landing or unindexed pages can create a valuable user experience when used correctly. But make sure you monitor and clean up orphan pages that no longer serve a purpose. Having useless orphan pages is a big no-no that…

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10 SEO Best Practices for a New Website Launch

10 SEO Best Practices for a New Website Launch

A new website launch is an ideal time to showcase a revamped strategy, user interface, and design – or a move that loses you more than 70 percent of your organic traffic. We’ve seen companies suffer such catastrophic losses when SEO is not properly built into their website launch plan. Yikes. Certain measures can help ensure that loss doesn’t happen to your new, shiny website after you’ve poured thousands of man hours to create your modern masterpiece. Here are ten SEO…

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Pinterest Joins the Retargeting Advertising Club

Pinterest Joins the Retargeting Advertising Club

Retargeting customers or website traffic with social advertising isn’t a new method by any means. Facebook, Instagram and Twitter have all made this a part of their advertising portfolio, however, this concept is brand new to Pinterest! Why is this update life changing for consumer brands and businesses? Because Pinterest users are in the market to buy. According to Pinterest, 93% of Pinners use Pinterest to plan or make purchases. Displaying a promoted pin to your past customers or website…

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New: Track In-Store Visits from Facebook Local Awareness Ad Campaigns

New: Track In-Store Visits from Facebook Local Awareness Ad Campaigns

We run a lot of Facebook Local Awareness Advertising Campaigns for our clients. We also have a lot of conversations with these clients about the best way to track the ROI of these campaigns. Up until today, the best way to do this was tracking how many users clicked on the ads, the number of impressions on the ads and how many offers were claimed and shown in stores. There’s always been a bit of a disconnect of being able…

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