What is SEO, and How Does it Benefit My Business?

What is SEO, and How Does it Benefit My Business?

Search engine optimization, or SEO, has become a common buzzword for businesses. While many people may have a general idea of what it is, understanding it is a bit more tricky. Here at Volume Nine, we live and breathe SEO, but we get that it can be a daunting topic for many people. If your knowledge of SEO doesn’t extend beyond “I think it has something to do with Google”, you’re in the right place. Below, we’ve compiled a high-level…

Continue Reading
The Essential Guide to Social Media Geofilters

The Essential Guide to Social Media Geofilters

Are you using social media Geofilters for your business? If not, you may be missing out. Geofilters are seen by 40-60% of daily Snapchatters. With 100 million daily active users, that is some serious brand exposure potential for your business. Below, we provide an overview of Geofilters, how to set them up, and other social media platforms that are introducing similar features. What are Social Media Geofilters? One of Snapchat’s popular features are Geofilters – location-based graphic overlays that can…

Continue Reading
How to Use Facebook Custom Audiences for Retargeting

How to Use Facebook Custom Audiences for Retargeting

As you well know, most people usually don’t buy your product or service the first time they visit your site. Consumer behavior research shows that consumers often go back and forth between the decision making stages. With a market of over 200 million digital shoppers in the United States alone, Facebook Custom Audiences can be a great way to retarget ads and convert prospects into customers. Facebook Custom Audiences Overview Facebook offers five different options for targeting your ads to…

Continue Reading
What is an Editorial Calendar?

What is an Editorial Calendar?

The standard for content marketing has skyrocketed in recent years. With more and more businesses seeing the value of a solid content marketing strategy, along with search algorithms rewarding websites with high-quality content, good execution is a must. And good execution relies on great strategy. Here at Volume Nine, we believe that a good content marketing strategy starts with a solidly researched and planned editorial calendar. What is an editorial calendar, exactly? An editorial calendar is a calendar dedicated to…

Continue Reading
Looking Into the Crystal Ball: SEO Predictions for 2018

Looking Into the Crystal Ball: SEO Predictions for 2018

While flying cars and teleportation technology may be years away, the future of SEO is now. Like many in the digital marketing community, we’ve already begun to sense the direction our industry is heading and observed trends that we believe will continue to heat up in 2018. With 2018 quickly approaching, our account and production teams are strategizing the new year’s’ approach and attempting to capitalize upon some of the themes we’re seeing. Never short on opinions and perspective, our…

Continue Reading
The Essential SEO Website Launch Checklist

The Essential SEO Website Launch Checklist

Launching a new website is always a very tricky prospect from an SEO perspective. Without taking the proper steps and precautions, a launch has the potential to result in a dramatic loss of SEO rankings and traffic. It is essential to have a comprehensive SEO strategy and checklist for any website launch or re-design. What are the key elements of a website launch checklist to avoid SEO pitfalls? The items below are core pieces of a launch support to identify…

Continue Reading
How to Manage Local SEO for Your Business with Multiple Locations

How to Manage Local SEO for Your Business with Multiple Locations

Managing the online presence of a business with multiple locations will take effort to plan, execute, and maintain, but it will be time well spent. Drawing visitors to your local business as the best answer for products or services they seek online is the main goal and reward for implementing an effective Local SEO strategy. More rewards The rewards for performing Local SEO for multi-location businesses are highly valuable and multi-fold: Website traffic – highly relevant, geo-targeted traffic Accurate and…

Continue Reading
How to Disavow Links – A Guide to Disavow.txt

How to Disavow Links – A Guide to Disavow.txt

At this point, there’s a good chance you’re aware that Google’s Disavow Tool exists. The disavow feature has been around for several years, and there has been no shortage of documentation on the tool within the SEO community. A quick search of “How to Disavow Links” yields roughly 397,000 results. Whew. Within this post, our goal will be to speak plain English and empower anyone with a keyboard the ability to disavow links safely, correctly, and without triggering a migraine….

Continue Reading
Easy Blog Promotion Strategies for the Holiday Season

Easy Blog Promotion Strategies for the Holiday Season

While sales and conversions are #1 for most businesses during the holidays, it’s important to keep your blog a well-oiled machine with its own promotion strategy. Promoting your blog before and during the holiday season allows you to grow brand awareness and capture data (and maybe an email address or two). Plus, it primes you for a more successful Q1. Here are a few easy blog promotion strategies for the season. Create Something Outrageous The definition of “outrageous” depends entirely on…

Continue Reading
How Can Blogging Help My Business?

How Can Blogging Help My Business?

As a business owner or marketing manager, you’ve likely been told that blogging is a powerful way for getting the word out about your company. However, when done correctly, blogging can do much more than inform consumers about your products. If you’re on the fence about the efficacy of blogging, take it from us – blogging can help your business. Here are eight benefits you’ll see from starting and maintaining a company blog: Increase your page rankings Each time you…

Continue Reading