Visualize This: Google Data Studio + Google Analytics

Visualize This: Google Data Studio + Google Analytics

Did you catch wind of one of the latest Google product releases? In May, Google announced Data Studio – their free, data visualization product (free version of Data Studio 360). And we are in love! What is Google Data Studio and what can I use it for? Simply stated, Google Data Studio is Google’s latest product release of their reporting and data visualization tool. No, it’s not part of the Google Analytics evolution. Instead, it’s a separate product that makes…

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Local Search: Important Changes Every Business Should Understand

Local Search: Important Changes Every Business Should Understand

It’s true; one of the only consistent themes with Google is change and this year was no different. 2016 brought some fairly large changes to local SEO. Granted, nearly every facet of Google is important to a brand and business’s marketing ‘well-being’ – but local search has quite possibly become one of the top priorities for businesses lately (and to Google as well). Why? Earlier this year, Google released some new data; better than 50% of Google’s traffic is now…

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How to Run an Effective Brainstorm Session for Blogging

How to Run an Effective Brainstorm Session for Blogging

So you have a blog, you know your audience, and you’re ready to start publishing posts. But now you’ve come to the realization that you don’t really know what to write about. In fact, you are completely stumped. Don’t worry. This is a common problem for almost every writer out there, and we come across this same problem when creating topics. So what do you do now? Do you turn to a topic generation site for ideas? While that is an…

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The Keyword Planner is Dead, Long Live the Keyword Planner!

The Keyword Planner is Dead, Long Live the Keyword Planner!

If you work in SEO, then you probably spend a lot of time looking at keyword data, as it’s the building block of any effective organic strategy. There are a lot of options out there for pulling keyword data, but I have always favored the AdWords Keyword Planner because the source of the data is Google itself. If you have been using Keyword Planner for a long time like me, then you have seen it evolve quite a bit over…

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Volume Nine: from 0 to 100mph at Denver Startup Week

Volume Nine: from 0 to 100mph at Denver Startup Week

On Tuesday, September 13th, Volume Nine had the pleasure of speaking to Denver Startup week attendees on taking digital marketing from 0 to 100mph. Denver Startup Week is a revolutionary event that brings together developers, marketers, engineers, and of course, start-ups. Since start-ups range from budget workshops to series A funding unicorns, there are a lot of different needs in this space. One major need being comprehensive, modern digital marketing. That’s where V9 came in. The Talk The overall messaging behind…

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Facebook Advertising Here to Stay, or Just a Phase?

Facebook Advertising Here to Stay, or Just a Phase?

During the second quarter of 2016, Facebook had 1.71 billion monthly active users. On top of that brain-melting statistic, 1.03 billion users checked their Facebook account via a mobile device on a daily basis during the same time period. Research from Facebook shows that as of 2013, 4.5 billion likes were generated daily. In any given minute of any given day, hundreds of thousands of likes, posts, and profiles are generated on the social networking site. You probably guessed it, but…

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The 5 Most Common Google Analytics Setup Mistakes

The 5 Most Common Google Analytics Setup Mistakes

As Digital Marketers, we know that metrics and data are the heart of our strategies. I think about when I started my career in marketing – we were reliant on really fluffy metrics for data (article placements, direct mail distribution size, phone calls, surveys & website “hits”). Now we’ve got a ton of data at our fingertips for free through Google Analytics. However, Google Analytics has gotten a little more complicated over the years, and it’s hard to keep up…

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5 Advanced Ecommerce Strategies for Outdoor Retailers

5 Advanced Ecommerce Strategies for Outdoor Retailers

Getting outside is a big, growing business. The combination of improved technology, convenient ways to share information among outdoor retailers, and the ever-present lure of getting to show off on social media has filled our trails and peaks with enthusiastic new hikers, skiers, and climbers. All of these folks need to be outfitted for the journey. Unsurprisingly, few ecommerce industries have seen more rapid (and impressive growth) than outdoor-shopping retailers. In fact, according to this 2015 Outdoor Shopping Focus study,…

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5 SEO Mistakes We Frequently See in Mobile

5 SEO Mistakes We Frequently See in Mobile

Since Volume Nine was founded a decade ago, we have seen a lot of SEO mistakes made on mobile websites, ranging from poorly designed user interfaces to disastrously written programming code. As you launch your new mobile site, we recommend avoiding these big mobile SEO mistakes- they will save you from massive frustration and loss of revenue down the road. 1. Failing to Test Without testing your mobile website, you can guarantee that users are going to experience errors. It…

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What are Accelerated Mobile Pages? (plus, when to use them)

What are Accelerated Mobile Pages? (plus, when to use them)

We’ve all been there– looking to show your friend the coolest news story about your hometown/favorite dog/celebrity crush–and your phone won’t load the post. Come on server, work with me! This frustration is common among users on mobile, so Google has introduced a creative solution to fix this. Let the celebrity gossip run rampant. What are Accelerated Mobile Pages? AMP, or accelerated mobile pages, are pages built with a new type of static HTML in a way that enables them to…

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