WordPress Vocabulary 101: What Digital Marketers Should Know

WordPress Vocabulary 101: What Digital Marketers Should Know

WordPress is our favorite CMS (content management system) here at Volume Nine. We love it for its versatility, customization, and SEO-friendliness. Since we’ve been working in WordPress for years, we sometimes forget that WordPress’s features and elements are named quirky things. Fair Warning: This isn’t the exhaustive WordPress vocabulary for developers. This is for digital marketers; to help you better communicate with developers, managers, and other vendors. Here are the most important things to know. WordPress Vocabulary (in Alphabetic Order) Category…

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7 Ways Volume Nine Celebrates Earth Day Every Day

7 Ways Volume Nine Celebrates Earth Day Every Day

Happy Earth Day! Here at V9, we’re pretty obsessed with nature – it’s hard not to be when you live this close to one of the most stunning mountain ranges in North America. For this reason, we work hard to minimize our environmental impact any way we can. In honor of Earth Day, here are a few things that V9 does to celebrate Earth Day every day: We work outside We’re fortunate to be based in beautiful Denver, Colorado, which…

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Freelance Writer’s Questions: Answered by an Agency

Freelance Writer’s Questions: Answered by an Agency

Way back in January, Angela Tague, one of Volume Nine’s top contributors, took some time to answer some of my burning questions about how to better communicate with freelance writers. And by “some” time – I mean enough time to create not one, not two, but three posts-worth of advice. So … three months later, here I am finally answering a few of hers. Thanks for your tips, Angela. I hope you find these helpful! AT: Sometimes I feel like…

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How to Increase Blog Traffic with Facebook and Instagram [Case Study]

How to Increase Blog Traffic with Facebook and Instagram [Case Study]

Here at Volume Nine, we try out best to live healthily (though we all enjoy the occasional pizza lunch). So when Vitamin World – a wellness and nutritional supplement company – approached us to boost their website traffic through social media content amplification, we jumped at the opportunity. The Goals The three goals that aligned with the customer journey were: Increase traffic and visits to their blog, measured by website sessions to the blog from social media blog amplification campaigns….

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How to Create an Analytics Measurement Plan for B2B Businesses

How to Create an Analytics Measurement Plan for B2B Businesses

Unlike e-commerce sites that rely on hard and fast revenue numbers, B2B websites pose a challenge when trying to determine how to measure and track positive user behavior. B2B sites tend to have longer sales cycles than their e-commerce counterparts and the final sale may require many touches or micro conversions over a long-time period before you get a prospect to request a quote. An analytics measurement plan can help you identify and build in conversion tracking for these micro conversions…

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How VPN’s Can Affect SEO

How VPN’s Can Affect SEO

For everyday users, the thought of internet security usually brings up images of guarded underground server farms, nefarious hackers in a basement pounding Funyuns and Code Red, or eccentric shut-ins in foil hats. But the reality of online security is far less theatrical. Recent legislative changes to the FCC’s Rules to Protect Broadband Consumer Privacy have dramatically increased search interest around VPNs for users concerned with their online security. This recent shift as a means of digital privacy has some…

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10 Ways to Measure Content Marketing Success

10 Ways to Measure Content Marketing Success

There are countless KPIs to measure when determining content marketing success. Social shares, traffic, time on page, and conversion assistance all play a part in figuring out whether your content strategy is working. But there are a few not-so-obvious metrics that we like to measure as well. The following data gives us insight into what is working, how it’s working, and whether it’s contributing to our conversion goals. Mobile, Tablet & Desktop Breakdown This view helps you understand what types…

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Search Engine Friendly vs. Search Engine Optimized: Let’s Discuss

Search Engine Friendly vs. Search Engine Optimized: Let’s Discuss

Surely a site that is search engine friendly is, in fact, search engine optimized. And vice versa. Right? Not so fast. We have reservations making this claim and encourage our clients and partners to avoid thinking of these concepts as interchangeable. Most often, we move through these conversations when performing Launch Support and/or our Technical Audits and Reviews. To explain further and address some of the common confusion, let’s begin with a few definitions. Search Engine Friendly A site that…

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How to Grow Organic Engagement on Facebook [Case Study]

How to Grow Organic Engagement on Facebook [Case Study]

The Need ShopAtHome, an online shopping solution that connects online shoppers with deals and cash back offers, wanted to improve their organic social media strategy. They wanted to focus on organically increasing brand awareness and audience engagement on Facebook, with the occasional boosted post. The Strategy Our strategy was simple Review Their Previous Facebook Content Strategy Understand the Target Audience and Industry Implement Best Practices and Our Research Findings Review Their Previous Facebook Content Strategy: Focusing on Areas of Improvement…

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Content Marketing for Boutique Businesses Can Work. Here’s How

Content Marketing for Boutique Businesses Can Work. Here’s How

“Everyone needs to put content marketing on their list of major marketing objectives. It’s crucial.” “If you’re not participating in content marketing, you’re losing customers.” “Content is king.” If you’re in digital marketing, you’ve heard similar statements, no matter the size of your company. Problem is, not all of us have the time and/or money to post a unique and thoughtful piece of content every week. Despite what content marketing gurus say, you don’t need to post weekly to see success. What…

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