When initially outlining a blog post, one usually has a topic in mind, a few keywords picked out that are relevant to the subject matter and a page on the website that relates to the blog post to use as link text to move visitors from one to the other. And really, that’s a terrific start!
What we’re hoping to achieve in this blogging best practices checklist is how to take those starting ingredients and combine them to produce a wonderful blog post that’s engaging to your readers as well as attractive for ranking opportunities on Google and the other SERPs.
Blogging Best Practices Checklist
- Declare a keyword of focus. Do your research – your keyword focus should have some search around it since you’ll likely want people to find your blog post.
- Create a clickable page title with your keyword of focus toward the front of the title if possible.
- Use the keywords of focus 2-3 more times in the body of the text.
- If the keyword is valuable enough, consider adding it to your Tags or Categories as well.
- Fill your content out to 200-500 words per entry – if you have more than that, create a blog series instead of a single post.
- Embed an image or two that help illustrate the topic at hand – these do not have to be directly relevant.
- Once you’ve got your post written, look at your text for hyperlink opportunities to website pages, archived blog posts or authoritative sites that support your topic.
- Feel free to cooperate in blog creation with a colleague or team of peers to help make every post as good as it can be.
- Backlink your posts through social networking sites like Twitter and Facebook to help get the word out.
Volume Nine believes that Content is King! If you are looking for more best practice advice or need help with writing for your blog, check out our Web Content Development Services. We’ve helped lots of clients start and maintain a blog using blogging best practices for SEO.