According to Pinterest, there are over 50 billion pins on the platform…that’s billion with a b. So on a platform with so many pieces of content, how do you make your pins stand out?
I’ve put together a list of image tips based on Pinterest best practices and experience on the platform. While I understand it’s difficult to use all of these tips in EVERY image you pin, if you utilize a few when making your images, your close-ups, repins, and CTR will improve! Here’s how to create images for Pinterest and see improved engagement.
The ideal image ratio on Pinterest is 2:3. If you’re just starting, a good size to begin with is 600×900 pixels. This size is the perfect ratio to take up real estate in the home feed, but not so tall that it is cut off in the preview.
Use high-resolution images to avoid pixelation and fuzziness.
Pins with single product focuses tend to result in more close ups and saves while pins with multiple images peak curiosity and tend to lead to more clicks.
Images should feature no more than 4 products so as not to become crowded.
Pins showing the product being used in a natural setting as opposed to a white background are more engaging. For example, instead of showing a chair on a white background, show a modern room where the chair is part of the theme.
Use branding on products in the image OR add a small watermark to the image, but avoid both. Branding helps with brand recognition and exposure. Here is a branded pin we created for Vitamin World:
Use text overlay to provide needed context, but limiting the number of words is recommended. You could add text that names the product, highlights a feature, or fixes a problem. Text is also useful for blog and content projects. The below image links to a blog post, but it’s not obvious without some context.
There are other sources that speculate features in images such as color and image exposure can affect saves and click through rate. While there isn’t substantiated research behind these claims, it is worth testing on your own images to see what performs well for your brand. Testing images with and without models, dark colors, a variety of colors, multiple images, or lists.
There’s our crash course in making Pinterest-friendly images, but we find mostly that practice makes perfect. For perfect Pinterest images, contact our social team.