The Technical SEO Checklist – What Really Matters?

The Technical SEO Checklist – What Really Matters?

Technical SEO issues can often get in the way of you leveraging the ranking and traffic potential of content campaigns. So it makes sense for you to make sure all of the technical problems are found and addressed before you start with creating and optimizing content and on-page elements. You can use this technical SEO checklist to make sure your technical SEO is solid before moving on to the “left brain” stuff. Google Search Console (GSC) Trying to do technical…

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How to Create an Analytics Measurement Plan for B2B Businesses

How to Create an Analytics Measurement Plan for B2B Businesses

Unlike e-commerce sites that rely on hard and fast revenue numbers, B2B websites pose a challenge when trying to determine how to measure and track positive user behavior. B2B sites tend to have longer sales cycles than their e-commerce counterparts and the final sale may require many touches or micro conversions over a long-time period before you get a prospect to request a quote. An analytics measurement plan can help you identify and build in conversion tracking for these micro conversions…

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10 Content Marketing Metrics You Should Be Measuring

10 Content Marketing Metrics You Should Be Measuring

There are countless metrics to measure when determining content marketing success. Social shares, traffic, time on page, and conversion assistance all play a part in figuring out whether your content strategy is working. But there are a few not-so-obvious metrics that we like to measure as well. The following data gives us insight into what is working, how it’s working, and whether it’s contributing to our conversion goals. Mobile, Tablet & Desktop Breakdown This view helps you understand what types…

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Why Multi-channel Attribution is Crucial for Attributing ROI

Why Multi-channel Attribution is Crucial for Attributing ROI

Get Rid of Your Preconceived Notions About Channel Performance I have worked with a lot of companies that have preconceived notions about different marketing channels. From these companies, you tend to hear opinions that are founded more in conjecture and less in hard data. I have heard executives in such companies spout off broad generalizations about specific marketing channels like “Social media just doesn’t show ROI” or “organic search is a great traffic driver but it has a low conversion…

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Using Google Analytics to Create Personas & Fine Tune Your Content Strategy

Using Google Analytics to Create Personas & Fine Tune Your Content Strategy

Anyone who works in online marketing knows the value of using personas. They drive your content strategy, fine tune your Facebook and PPC ads, and can reshape your product offerings. You always end up with better campaign results if you can identify and customize your content and advertising to a highly targeted segment of your user base. Without good data, creating a persona can be difficult—and even risky. If you don’t end up identifying the correct type of user to…

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The Keyword Planner is Dead, Long Live the Keyword Planner!

The Keyword Planner is Dead, Long Live the Keyword Planner!

If you work in SEO, then you probably spend a lot of time looking at keyword data, as it’s the building block of any effective organic strategy. There are a lot of options out there for pulling keyword data, but I have always favored the AdWords Keyword Planner because the source of the data is Google itself. If you have been using Keyword Planner for a long time like me, then you have seen it evolve quite a bit over…

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How to Delete a Page from Your Site – The SEO Way

How to Delete a Page from Your Site – The SEO Way

Updating your website involves cleaning house, and you may have the urge to simply delete pages you think have become too old or outdated. But before you click any web pages off into oblivion, it’s imperative to know their traffic value, link value, popularity, and history. Just because a page is old doesn’t mean its content isn’t still valuable with your visitors and Google alike. Organic Traffic Value You may want to hang on to a page that brings you…

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10 SEO Best Practices for a New Website Launch

10 SEO Best Practices for a New Website Launch

A new website launch is an ideal time to showcase a revamped strategy, user interface, and design – or a move that loses you more than 70 percent of your organic traffic. We’ve seen companies suffer such catastrophic losses when SEO is not properly built into their website launch plan. Yikes. Certain measures can help ensure that loss doesn’t happen to your new, shiny website after you’ve poured thousands of man hours to create your modern masterpiece. Here are ten SEO…

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