Why Multi-channel Attribution is Crucial for Attributing ROI

Why Multi-channel Attribution is Crucial for Attributing ROI

Get Rid of Your Preconceived Notions About Channel Performance I have worked with a lot of companies that have preconceived notions about different marketing channels. From these companies, you tend to hear opinions that are founded more in conjecture and less in hard data. I have heard executives in such companies spout off broad generalizations about specific marketing channels like “Social media just doesn’t show ROI” or “organic search is a great traffic driver but it has a low conversion…

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Using Google Analytics to Create Personas & Fine Tune Your Content Strategy

Using Google Analytics to Create Personas & Fine Tune Your Content Strategy

Anyone who works in online marketing knows the value of using personas. They drive your content strategy, fine tune your Facebook and PPC ads, and can reshape your product offerings. You always end up with better campaign results if you can identify and customize your content and advertising to a highly targeted segment of your user base. Without good data, creating a persona can be difficult—and even risky. If you don’t end up identifying the correct type of user to…

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The Keyword Planner is Dead, Long Live the Keyword Planner!

The Keyword Planner is Dead, Long Live the Keyword Planner!

If you work in SEO, then you probably spend a lot of time looking at keyword data, as it’s the building block of any effective organic strategy. There are a lot of options out there for pulling keyword data, but I have always favored the AdWords Keyword Planner because the source of the data is Google itself. If you have been using Keyword Planner for a long time like me, then you have seen it evolve quite a bit over…

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How to Delete a Page from Your Site – The SEO Way

How to Delete a Page from Your Site – The SEO Way

Updating your website involves cleaning house, and you may have the urge to simply delete pages you think have become too old or outdated. But before you click any web pages off into oblivion, it’s imperative to know their traffic value, link value, popularity, and history. Just because a page is old doesn’t mean its content isn’t still valuable with your visitors and Google alike. Organic Traffic Value You may want to hang on to a page that brings you…

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10 SEO Best Practices for a New Website Launch

10 SEO Best Practices for a New Website Launch

A new website launch is an ideal time to showcase a revamped strategy, user interface, and design – or a move that loses you more than 70 percent of your organic traffic. We’ve seen companies suffer such catastrophic losses when SEO is not properly built into their website launch plan. Yikes. Certain measures can help ensure that loss doesn’t happen to your new, shiny website after you’ve poured thousands of man hours to create your modern masterpiece. Here are ten SEO…

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