301 vs. 302 Redirects: When to Use Them

301 vs. 302 Redirects: When to Use Them

You probably already know that proper redirection can make or break a site’s SEO, especially during migrations. You also probably know that there are different types of redirects available to use. But how do you know which one is appropriate? The Difference Between 301 and 302 Redirects Either SEOs aren’t very creative or they just really want to make things as straightforward as possible with their naming conventions. A 301 redirect (a.k.a. a 301 Permanent Redirect) is just as it…

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What Are YouTube Suggested Clips and What Do They Mean For Marketers?

What Are YouTube Suggested Clips and What Do They Mean For Marketers?

Toward the end of April, Google quietly rolled out some updates to YouTube’s user interface. On top of introducing hover-over previews on video thumbnails, another feature that is quickly gaining popularity is the ‘Featured Snippet’ functionality. What is Youtube’s Suggested Clip? Suggested clips are a new feature in search results pages that highlight specific parts of an embedded video that directly answer a user’s query. Think of it as a user-friendly way to bypass the boring parts of a “how…

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How VPN’s Can Affect SEO

How VPN’s Can Affect SEO

For everyday users, the thought of internet security usually brings up images of guarded underground server farms, nefarious hackers in a basement pounding Funyuns and Code Red, or eccentric shut-ins in foil hats. But the reality of online security is far less theatrical. Recent legislative changes to the FCC’s Rules to Protect Broadband Consumer Privacy have dramatically increased search interest around VPNs for users concerned with their online security. This recent shift as a means of digital privacy has some…

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How Does Baidu Compare to Google? Need to Knows for SEOs

How Does Baidu Compare to Google? Need to Knows for SEOs

In 2016, China held the title for the largest population of internet consumers, reporting a total of 721 million users. To put that number in perspective, almost one-quarter of the world’s internet users now live in China. While Google maintains its status as the most popular search engine in the US (and many other countries), Baidu is still the undisputed leader when it comes to Chinese search. Data from 2015 shows Baidu claiming a whopping 80% of market share by…

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