WordPress Vocabulary 101: What Digital Marketers Should Know

WordPress Vocabulary 101: What Digital Marketers Should Know

WordPress is our favorite CMS (content management system) here at Volume Nine. We love it for its versatility, customization, and SEO-friendliness. Since we’ve been working in WordPress for years, we sometimes forget that WordPress’s features and elements are named quirky things. Fair Warning: This isn’t the exhaustive WordPress vocabulary for developers. This is for digital marketers; to help you better communicate with developers, managers, and other vendors. Here are the most important things to know. WordPress Vocabulary (in Alphabetic Order) Category…

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Content Marketing for Boutique Businesses Can Work. Here’s How

Content Marketing for Boutique Businesses Can Work. Here’s How

“Everyone needs to put content marketing on their list of major marketing objectives. It’s crucial.” “If you’re not participating in content marketing, you’re losing customers.” “Content is king.” If you’re in digital marketing, you’ve heard similar statements, no matter the size of your company. Problem is, not all of us have the time and/or money to post a unique and thoughtful piece of content every week. Despite what content marketing gurus say, you don’t need to post weekly to see success. What…

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How to Leverage Content for Destination Marketing

How to Leverage Content for Destination Marketing

It’s 2017; millennials are now the highest-spending generation. Travel organizations need to capture this group’s attention in order to capture their business. And while blindly arriving at a destination and winging it used to be the norm, Millennials are interested in authentic travel experiences; ones that typically require some research and digging. So being able to stand out online is crucial for any hotel, sightseeing tour, government travel board, or adventure company. Here are a few ways to leverage content…

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How Email Marketing Fits into Your Blog Strategy

How Email Marketing Fits into Your Blog Strategy

Blog & Email Goes Together Like… Peas & Carrots The love story that is email and blog marketing is a long one, so let’s start from the beginning. What is an email subscription? An email subscription, in regards to a blog, is the ability for a person to opt-in and receive your brand’s posts in their email inbox. In other words, they’re giving you permission to send posts; they want to read more. It’s the ultimate compliment. Why have an email subscription…

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Volume Nine’s Favorite South Denver Happy Hours

Volume Nine’s Favorite South Denver Happy Hours

After a long, hard work week, most of us here at Volume Nine like to wind down with a lively atmosphere, cold drink, and satisfying (read: fried) snack. Luckily, we’re located in south Denver and have many neighborhood joints available to us. Here are some of our favorite happy hours around our office. Next time you stop by, insist we take you along for the ride. Esters Come try our new spring menu items! Two new pizzas, two new salads,…

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11 Overused Words in Content (and Some Creative Alternatives)

11 Overused Words in Content (and Some Creative Alternatives)

Online content writers have a difficult job. They write for hours on end, often about complex (or downright mundane) subjects. After a while, the same words start popping up all over the place. I admit, I am guilty of this. I love the grammar tool Grammarly for many reasons. It allows me to be sloppy and misspell things, it corrects many of my lesser-known grammar mistakes, and it also tells me when I’m overusing a certain word. From my experience,…

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Most Impactful Changes we Saw in Digital Marketing in 2016

Most Impactful Changes we Saw in Digital Marketing in 2016

Like every year, 2016 was one for the books. Digital marketing changed in many ways, some of them convenient, some of them downright obnoxious. There were changes in SEO, email marketing trends, social media, content marketing, PPC, you-name-it. Digital marketing in 2016 was fast paced and forced our team to keep up. Here are some of the most impactful changes we saw. Video (Pre-recorded and Live) Online video consumption was the most explosive growth area in all marketing, and it’s not…

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Oh the Places We Went in 2016

Oh the Places We Went in 2016

2016 was a wild year for a number of reasons. Viral trends mixed with an intense political climate had us itching to get out of town–literally. And since Volume Nine enjoys unlimited time off, travel we did. Here are some of the highlights of V9ers and their epic vacations all over the world. Anne’s Hawaiin Hideaway “My husband and I went to Maui this year, it was my first time and I definitely found out why so many people fall…

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Things That Drive Creatives Up the Wall

Things That Drive Creatives Up the Wall

A few months ago I asked our SEO team for things that made them twitch. They responded with dev issues, UX designs, and industry trends that drove them crazy and it was wonderful to witness. Now it’s creative’s turn. I prodded our team of social media, content, and digital marketing specialists to get them to spill their deepest, darkest annoyances (the ones that evoke ). Sidenote: Things that do NOT drive me crazy are the ability to put emojis into WordPress….

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How to Create a Quiz Users Want to Take & Share

How to Create a Quiz Users Want to Take & Share

Quizzes were all the rage in 2015, but they’re still going strong to this day. Web users get online for entertainment purposes more than ever and interaction with a page is something that interrupts the trance-like refreshing of our Facebook feed. Pair that with the average human’s ego and it’s no wonder that quizzes are still having a heyday. We’ve created quite a few quizzes and seen why some are more successful than others. Here are some simple ways to…

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