Easy Blog Promotion Strategies for the Holiday Season

Easy Blog Promotion Strategies for the Holiday Season

While sales and conversions are #1 for most businesses during the holidays, it’s important to keep your blog a well-oiled machine with its own promotion strategy. Promoting your blog before and during the holiday season allows you to grow brand awareness and capture data (and maybe an email address or two). Plus, it primes you for a more successful Q1. Here are a few easy blog promotion strategies for the season. Create Something Outrageous The definition of “outrageous” depends entirely on…

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How to Compete with Amazon this Holiday Season (and Win)

How to Compete with Amazon this Holiday Season (and Win)

So, you want to compete with Amazon, the Goliath of e-commerce and founder of two-day shipping? While admittedly this is no small feat, don’t lose hope. There are some tactical and important things you can do this holiday season to better compete with Amazon. To waste no time, let’s get right to it. Offer Free Shipping Free shipping is now the standard. For some businesses, this is a massive hurdle, but users have come to expect quick, free shipping from…

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How to Market Your Blog

How to Market Your Blog

Learning how to market your blog will ensure that your thought-out, well-written posts actually get views! With views come brand recognition, growth, and conversions. Without further ado, here is how to market your blog. SEO 101 Some basic SEO will improve your blog’s chances of showing up in search engine results, which is “free” traffic. Best practices for blog posts include: A long-tail, specific keyword in the title Using that keyword 1-2 times throughout the post Using that keyword in the…

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We Love Summer. And Picnics

We Love Summer. And Picnics

Each year, we say sayonara to work on a Friday afternoon, head to our local park, eat some sandwiches, and play silly games. This year was no different and it’s safe to say we had a blasty blast. Taking an afternoon off and spending quality time with co-workers makes us appreciate our jobs and the environment we’ve created at Volume Nine. If you didn’t keep up with us on SnapChat, you can check out the highlights here. Having a “break”…

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5 Tips for iPhone Video Content Creation

5 Tips for iPhone Video Content Creation

Anyone not living under a rock realizes that video content is booming. YouTube gets over 30 million visits per day. Facebook is investing millions of dollars in live streaming. Businesses and influencers are making seven figures from advertising on their videos. In other words, video content is king. And while professionally shot, commercial-quality content is valuable, sometimes it’s better to be cost effective and create something on your iPhone. We know this concept well and are ready to share some…

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How Blogging Increased Organic Traffic by 421% [Case Study]

How Blogging Increased Organic Traffic by 421% [Case Study]

Here at Volume Nine, we love to vacation in the great outdoors. So when Limelight Hotels – a boutique hotel chain with locations in Aspen, CO and Ketchum, ID – approached us to help increase online awareness of their new hotel in Ketchum, we jumped at the opportunity. The Goals Increase organic traffic and visits to their Ketchum pages and blog, measured by website sessions to the pages and blog from organic traffic. Increase keywords ranking, measured by the number of keywords…

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WordPress Vocabulary 101: What Digital Marketers Should Know

WordPress Vocabulary 101: What Digital Marketers Should Know

WordPress is our favorite CMS (content management system) here at Volume Nine. We love it for its versatility, customization, and SEO-friendliness. Since we’ve been working in WordPress for years, we sometimes forget that WordPress’s features and elements are named quirky things. Fair Warning: This isn’t the exhaustive WordPress vocabulary for developers. This is for digital marketers; to help you better communicate with developers, managers, and other vendors. Here are the most important things to know. WordPress Vocabulary (in Alphabetic Order) Category…

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Content Marketing for Boutique Businesses Can Work. Here’s How

Content Marketing for Boutique Businesses Can Work. Here’s How

“Everyone needs to put content marketing on their list of major marketing objectives. It’s crucial.” “If you’re not participating in content marketing, you’re losing customers.” “Content is king.” If you’re in digital marketing, you’ve heard similar statements, no matter the size of your company. Problem is, not all of us have the time and/or money to post a unique and thoughtful piece of content every week. Despite what content marketing gurus say, you don’t need to post weekly to see success. What…

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Tourism Marketing: How to Drive Sales with Content

Tourism Marketing: How to Drive Sales with Content

It’s 2017; millennials are now the highest-spending generation. Travel organizations need to capture this group’s attention through tourism marketing in order to capture their business. And while blindly arriving at a destination and winging it used to be the norm, Millennials are interested in authentic travel experiences; ones that typically require some research and digging. So being able to stand out online is crucial for any hotel, sightseeing tour, government travel board, or adventure company. Here are a few ways…

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How Email Marketing Fits into Your Blog Strategy

How Email Marketing Fits into Your Blog Strategy

Blog & Email Goes Together Like… Peas & Carrots The love story that is email and blog marketing is a long one, so let’s start from the beginning. What is an email subscription? An email subscription, in regards to a blog, is the ability for a person to opt-in and receive your brand’s posts in their email inbox. In other words, they’re giving you permission to send posts; they want to read more. It’s the ultimate compliment. Why have an email subscription…

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