Top B2B Digital Marketing Tools for 2017

Top B2B Digital Marketing Tools for 2017

I remember my first digital marketing conference: SES San Francisco. I was brand new to the search industry and quickly got into digital marketing overload. It seemed every session had insider tips, cool tools and frankly my eyes were quickly opened to the depth and breadth of inbound marketing. I remember one session in particular – this intense speaker did a crazy presentation of 100 tools in 60 minutes. If you are wondering how the heck he covered 100 tools…

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The 5 Most Common Google Analytics Setup Mistakes

The 5 Most Common Google Analytics Setup Mistakes

As Digital Marketers, we know that metrics and data are the heart of our strategies. I think about when I started my career in marketing – we were reliant on really fluffy metrics for data (article placements, direct mail distribution size, phone calls, surveys & website “hits”). Now we’ve got a ton of data at our fingertips for free through Google Analytics. However, Google Analytics has gotten a little more complicated over the years, and it’s hard to keep up…

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10 Mistakes that B2B Companies Make that Kill Your SEO Program

10 Mistakes that B2B Companies Make that Kill Your SEO Program

You’re a B2B business and you want to build your brand, thought leadership & ultimately drive some leads online. Then some kid out of college or over paid consultant told you the answer to all your problems is SEO. So you found some keywords, wrote some content and your traffic graph looks like this: Trust me, I get it. I’ve spent a lot of time working with B2B companies on digital strategy (I also run V9’s marketing, so I’m in…

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2015 Ecommerce Holiday Planning

2015 Ecommerce Holiday Planning

It’s summer again – time for barbecues, fireworks and dragging your kids plus a bevy of toys and towels to the local pool. But, for savvy ecommerce and retail marketers, summer means more than just stocking up on sunscreen, it also means it’s time to start planning for the upcoming holiday season. To help you get more pool time in this summer, we put together a comprehensive guide for your Ecommerce SEO & Social Media Strategies for the holiday season….

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Volume Nine Wins Gold Pick Award

Volume Nine Wins Gold Pick Award

Volume Nine is thrilled to announce that last night we received a Gold Pick Award (aka first place) for our Influencer Outreach program. Huge shout out to Allison & Holly who made the campaign happen (Holly works remote, otherwise we would’ve sent her to the fancy award ceremony also).    

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Mobile Algorithm Updates

If you've been living under a rock for the last 2 months, or just not spending your time analyzing articles in Search Engine Journals, you may have missed that Google has decided to incite a SEO community riot and pre-announce a major Algorithm update. We are up in arms... this may be the biggest "coming soon" we've had to talk about outside of the upcoming Star Wars movie (#JedisRule)!  Of course, there is a lot of chatter on this, as (1)...
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V9 Sponsoring SearchCon 2015

V9 Sponsoring SearchCon 2015

Volume Nine is proud to be a Black Diamond Sponsor of SearchCon 2015 which is taking place on April 9th and 10th right here in our lovely town of Breckenridge, Colorado.  The conference will cover a variety of topics including Search Engine Optimization, Internet Marketing, Social Media, and Content Marketing. The conference provides attendees an “escape to the mountains” with breaks on Friday to squeeze a few ski runs in before heading back to more high-energy and intimate settings that should allow…

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Content Marketing Surveys 2015: Do You Measure Up?

Content Marketing Surveys 2015: Do You Measure Up?

Smart Insights has conducted a survey of 600 marketers to create its State of Content Marketing 2015 report. The results are a mix of opportunities, weaknesses, and key tools for marketing content properly as the year goes on. Let’s take a look at what brands can learn. The Big Winners Content Marketing The marketers polled showed extreme interest in continuing content marketing strategies in 2015. In fact, content marketing earned a higher interest level than other fields including big data,…

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How to Pass the Google Analytics Certification Test

How to Pass the Google Analytics Certification Test

A couple months ago, a group of us set out to get certified in Google Analytics. Luckily there were tons of awesome resources to help hold our hand through the process. Then a few days before I took the test (October 2014), Google had changed the entire format. (I know… shocker right). I really appreciated the additional resources and insights the community provided, and since all of that information is now a little out of date, I wanted to give…

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Advanced SEO Case Studies at Denver Digital Summit

Advanced SEO Case Studies at Denver Digital Summit

As the SEO experts digging into Advanced SEO Strategies took the stage at Denver Digital Summit, I was really struck by how quality content was a central theme throughout. Chuck Aikens really nailed it in his opening; we so often get stuck into a cycle of “Technical, Content, Links” (wash, rinse, repeat). Noelle Schuck mentioned how frustrated she was when transitioning from journalism into SEO, realizing the robotic and poor quality process that SEOs go through to develop content. Ethan…

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