Easy Blog Promotion Strategies for the Holiday Season

Easy Blog Promotion Strategies for the Holiday Season

While sales and conversions are #1 for most businesses during the holidays, it’s important to keep your blog a well-oiled machine with its own promotion strategy. Promoting your blog before and during the holiday season allows you to grow brand awareness and capture data (and maybe an email address or two). Plus, it primes you for a more successful Q1. Here are a few easy blog promotion strategies for the season. Create Something Outrageous The definition of “outrageous” depends entirely on…

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How Can Blogging Help My Business?

How Can Blogging Help My Business?

As a business owner or marketing manager, you’ve likely been told that blogging is a powerful way for getting the word out about your company. However, when done correctly, blogging can do much more than inform consumers about your products. If you’re on the fence about the efficacy of blogging, take it from us – blogging can help your business. Here are eight benefits you’ll see from starting and maintaining a company blog: Increase your page rankings Each time you…

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What is “Good Content,” and How Do I Create It?

What is “Good Content,” and How Do I Create It?

What is good content? Is there a formula for creating good content on a consistent basis? You betcha. Top performing content, including viral content, has some things that are easy to replicate. Use this eight-item checklist to crank out good content on a consistent basis. Is your content original? Whether you are composing a tweet with an image or using an image in a blog, an original image can be essential for your audience. Take the time to create a…

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The Beginner’s Guide to Developing a Content Marketing Strategy

The Beginner’s Guide to Developing a Content Marketing Strategy

More and more businesses are taking advantage of content marketing. In fact, it’s estimated that content marketing will be a 300 billion dollar industry by 2019. Good content marketing steadily drives leads while also enhancing a brand’s image. However, for many business owners and marketers, developing a content marketing strategy can seem like a daunting task. If you’re ready to dive into content marketing for your business but don’t know where to begin, we’ve put together a guide to help…

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How to Increase Conversions Around The Holidays

How to Increase Conversions Around The Holidays

Looking to increase conversions around the holidays? It may only be September, but you need to start now. Focusing on growing your audience is one of the best things you can do to boost your conversion rate around the holidays. The holidays are an ultra-competitive time for online retailers, so the sooner you start growing your audience, the larger your customer base is when the holidays roll around. It’s much easier to market your holiday sales to people who have…

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15 Best Practices for an Awesome Company Blog

15 Best Practices for an Awesome Company Blog

Whether your company has decided to start its first blog or you’ve been blogging for a while, you’re on the right track! A company blog, when done correctly, has the power to drive organic traffic to your site, increase your search rankings, position you as a thought leader in your industry, and, ultimately, boost your sales. However, these awesome results are dependent on whether your blog follows some key company blog best practices. If not, you may just be wasting…

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How to Market Your Blog

How to Market Your Blog

Learning how to market your blog will ensure that your thought-out, well-written posts actually get views! With views come brand recognition, growth, and conversions. Without further ado, here is how to market your blog. SEO 101 Some basic SEO will improve your blog’s chances of showing up in search engine results, which is “free” traffic. Best practices for blog posts include: A long-tail, specific keyword in the title Using that keyword 1-2 times throughout the post Using that keyword in the…

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How to Make a Great, Compelling Infographic

How to Make a Great, Compelling Infographic

In an increasingly cluttered web, your content is competing for your reader’s attention. If your content can effectively grab readers’ attention, your message stands a much better chance of reaching its target. When you only have a few seconds to capture people’s attention, a colorful, bold infographic is much more likely to catch their eye than a blog of text. Despite the many advantages, infographic creation can quickly go awry. Fortunately, armed with a few key design principles and some…

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What Content Should You Include Above the Fold?

What Content Should You Include Above the Fold?

Let’s face it, attention spans are dwindling. You know within two seconds if you’ll continue engaging with a video, blog post or news article. Being able to identify if something is going to add value to your life in seconds helps us conserve our cognitive resources and ensures we are paying attention to the most relevant and pertinent information. Psychologists call this phenomenon “thin-slicing.” Your readers’ reduced attention spans mean that the above the fold content (what is visible before…

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What is Content Marketing?

What is Content Marketing?

You’ve likely seen the words “content marketing” on marketing blogs as something you should be doing to boost your business. While it’s true that content marketing can have powerful effects on your business, let’s start with the basics. What is content marketing exactly, and how can it help your company? What is content marketing? If you ask Google to define content marketing, it will tell you that, “content marketing involves the creation and sharing of online material that does not…

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