The Beginner’s Guide to Developing a Content Marketing Strategy

The Beginner’s Guide to Developing a Content Marketing Strategy

More and more businesses are taking advantage of content marketing. In fact, it’s estimated that content marketing will be a 300 billion dollar industry by 2019. Good content marketing steadily drives leads while also enhancing a brand’s image. However, for many business owners and marketers, developing a content marketing strategy can seem like a daunting task. If you’re ready to dive into content marketing for your business but don’t know where to begin, we’ve put together a guide to help…

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How to Increase Conversions Around The Holidays

How to Increase Conversions Around The Holidays

Looking to increase conversions around the holidays? It may only be September, but you need to start now. Focusing on growing your audience is one of the best things you can do to boost your conversion rate around the holidays. The holidays are an ultra-competitive time for online retailers, so the sooner you start growing your audience, the larger your customer base is when the holidays roll around. It’s much easier to market your holiday sales to people who have…

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15 Best Practices for an Awesome Company Blog

15 Best Practices for an Awesome Company Blog

Whether your company has decided to start its first blog or you’ve been blogging for a while, you’re on the right track! A company blog, when done correctly, has the power to drive organic traffic to your site, increase your search rankings, position you as a thought leader in your industry, and, ultimately, boost your sales. However, these awesome results are dependent on whether your blog follows some key company blog best practices. If not, you may just be wasting…

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How to Market Your Blog

How to Market Your Blog

Learning how to market your blog will ensure that your thought-out, well-written posts actually get views! With views come brand recognition, growth, and conversions. Without further ado, here is how to market your blog. SEO 101 Some basic SEO will improve your blog’s chances of showing up in search engine results, which is “free” traffic. Best practices for blog posts include: A long-tail, specific keyword in the title Using that keyword 1-2 times throughout the post Using that keyword in the…

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How to Make a Great, Compelling Infographic

How to Make a Great, Compelling Infographic

In an increasingly cluttered web, your content is competing for your reader’s attention. If your content can effectively grab readers’ attention, your message stands a much better chance of reaching its target. When you only have a few seconds to capture people’s attention, a colorful, bold infographic is much more likely to catch their eye than a blog of text. Despite the many advantages, infographic creation can quickly go awry. Fortunately, armed with a few key design principles and some…

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What Content Should You Include Above the Fold?

What Content Should You Include Above the Fold?

Let’s face it, attention spans are dwindling. You know within two seconds if you’ll continue engaging with a video, blog post or news article. Being able to identify if something is going to add value to your life in seconds helps us conserve our cognitive resources and ensures we are paying attention to the most relevant and pertinent information. Psychologists call this phenomenon “thin-slicing.” Your readers’ reduced attention spans mean that the above the fold content (what is visible before…

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What is Content Marketing?

What is Content Marketing?

You’ve likely seen the words “content marketing” on marketing blogs as something you should be doing to boost your business. While it’s true that content marketing can have powerful effects on your business, let’s start with the basics. What is content marketing exactly, and how can it help your company? What is content marketing? If you ask Google to define content marketing, it will tell you that, “content marketing involves the creation and sharing of online material that does not…

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5 Tips for iPhone Video Content Creation

5 Tips for iPhone Video Content Creation

Anyone not living under a rock realizes that video content is booming. YouTube gets over 30 million visits per day. Facebook is investing millions of dollars in live streaming. Businesses and influencers are making seven figures from advertising on their videos. In other words, video content is king. And while professionally shot, commercial-quality content is valuable, sometimes it’s better to be cost effective and create something on your iPhone. We know this concept well and are ready to share some…

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How to Optimize Content: The Essential Checklist [Infographic]

How to Optimize Content: The Essential Checklist [Infographic]

By now, you’ve heard that you should be blogging – not only does high-quality content boost organic traffic to your site, but it also helps to reduce your bounce rate and can be an effective way to drive users down the funnel. Unfortunately, you likely won’t see these results from tossing up a short blog whenever you think of it. Proper content strategy and optimization can have powerful effects on your business. However, it’s easy to become overwhelmed when figuring out…

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How to Find Powerful Keywords for Your Blog

How to Find Powerful Keywords for Your Blog

Learning how to find keywords that will drive relevant traffic may seem intimidating at first blush. It’s a topic heavy with jargon and vague terms. What are SERPs, anyway? What exactly does “low,” “medium,” and “high” competition mean? And how are you supposed to work these keywords in without degrading the quality of your content? By the end of this post, you’ll know the basics of keyword research and you’ll gain precious insight into how to find powerful keywords for…

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