What is an Editorial Calendar?

What is an Editorial Calendar?

The standard for content marketing has skyrocketed in recent years. With more and more businesses seeing the value of a solid content marketing strategy, along with search algorithms rewarding websites with high-quality content, good execution is a must. And good execution relies on great strategy. Here at Volume Nine, we believe that a good content marketing strategy starts with a solidly researched and planned editorial calendar. What is an editorial calendar, exactly? An editorial calendar is a calendar dedicated to…

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What We Learned at Denver Startup Week 2017

What We Learned at Denver Startup Week 2017

At Volume Nine, we’re obsessed with learning. From #team Slack threads packed with can’t-miss articles (shoutout to Moz’s Whiteboard Fridays) to lunch and learns, we’re always looking for new ways of innovating to help boost our clients’ brands. Last week, V9ers powered down our laptops to attend talks lead by some of the best and brightest minds in the Mile High City. We don’t want to say we dominated Denver Startup Week, but, as one attendee noted to V9er Sara…

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How to Compete with Amazon this Holiday Season (and Win)

How to Compete with Amazon this Holiday Season (and Win)

So, you want to compete with Amazon, the Goliath of e-commerce and founder of two-day shipping? While admittedly this is no small feat, don’t lose hope. There are some tactical and important things you can do this holiday season to better compete with Amazon. To waste no time, let’s get right to it. Offer Free Shipping Free shipping is now the standard. For some businesses, this is a massive hurdle, but users have come to expect quick, free shipping from…

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Doing Good Week: Digital Marketing for Non-Profits

Doing Good Week: Digital Marketing for Non-Profits

Here at Volume Nine, we try to take time out of our busy schedules to give back to our community. We even shut down the office one day per year to host a community service project. Recently, we had the opportunity to combine some of our favorite things – digital marketing and community service – at Doing Good Week. Doing Good Week is a free event where non-profits can learn about everything they need to build their organization, from marketing…

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V9 Takes Denver Digital Summit 2017

V9 Takes Denver Digital Summit 2017

Another year, another Denver Digital Summit! V9 was a proud partner of the 2017 Denver Digital Summit, where the keynote speakers were better than ever! (Shout out to @MorganSpurlock for showing us your sweet dance moves, and to Seth Godin for giving us a ton of quotable material!) If you’re reading this thinking “Doh! I can’t believe I missed the Digital Summit this year,” fear not! The Digital Summit Conference Series still has 8 more stops in 2017. If hitting the…

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The Latest on Google+ [June 2017]

The Latest on Google+ [June 2017]

Is Google Plus Dead? For the past two years, we’ve read headlines about Google Plus like: Google+ Is Toast, Burnt Toast Google+ Is Walking Dead Farewell, Google+, We Hardly Knew Ye Google+ Impending Doom Inside the failure of Google+ On the flip side, we were also reading headlines like: Google Phases Out Google+ Even Further – Or Does It? Why You Should Stop Asking Is Google Plus Dead Google Plus Is Small, But Still Not Dead Yet The Latest on…

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How Blogging Increased Organic Traffic by 421% [Case Study]

How Blogging Increased Organic Traffic by 421% [Case Study]

Here at Volume Nine, we love to vacation in the great outdoors. So when Limelight Hotels – a boutique hotel chain with locations in Aspen, CO and Ketchum, ID – approached us to help increase online awareness of their new hotel in Ketchum, we jumped at the opportunity. The Goals Increase organic traffic and visits to their Ketchum pages and blog, measured by website sessions to the pages and blog from organic traffic. Increase keywords ranking, measured by the number of keywords…

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Developing a Powerful Brand Strategy for Online Reviews

Developing a Powerful Brand Strategy for Online Reviews

Do you prioritize the importance of creating and implementing a strategy for your online business reviews? If so, you’re probably a big believer in the impact that reviews have on you business goal to win new customers… just like us over here at Volume Nine. So even if you aren’t paying attention to reviews about your business, you can almost guarantee that your customers are! Why Do Online Reviews Matter? Why Are They So Important To My Business? We often…

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5 Tips For Creating A Great Title For Your Blog Post

5 Tips For Creating A Great Title For Your Blog Post

Titles can make or break your blog’s success. Nowadays, internet users have a shorter attention span than a goldfish, so you have to get them hooked immediately with a great blog title that will catch their interest. Your title not only needs to captivate readers, but it also needs to be optimized for SEO and give readers an idea of the content. With all these factors, writing the perfect blog title may seem like a daunting task. To help you…

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Users vs. Sessions in Google Analytics in Layman’s Terms

Users vs. Sessions in Google Analytics in Layman’s Terms

Before 2014, when you logged into Google Analytics, you were given the category names “visits” & “unique visitors” to describe the website traffic you were receiving, which made sense. Then Google decided to quietly change that terminology to “sessions” and “users” which really makes a lot less sense unless you take the time to understand GA (sigh). The Gist of What Users Vs. Sessions in Google Analytics Means: Users = “Unique visitors”, or a person who has come to your…

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