5 Reasons to Believe Penguin 4.0 is Just Around the Corner

5 Reasons to Believe Penguin 4.0 is Just Around the Corner

Update (4/11/16): Well, here we are – three weeks out from the initial publication of this post and as of yet, still no Penguin 4.0. Q1 has come and gone, as have the predictions of many, many SEOs about when we will see the next iteration. Some of us have even given up trying to predict this altogether. I can’t say I blame them. However, I still think we are well within the range of this thing going live. All…

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What is Structured Data & How it’s Key to SEO [Infographic]

What is Structured Data & How it’s Key to SEO [Infographic]

Have you ever wondered what makes searches look the way they do on your desktop or mobile device? Whether searching Google from a phone, tablet, third-party service, or desktop, Google has its eye on your searches. Structured data is the key to making a website visible to searches across all these connected devices, search engines, and lifestyles as we move into a more integrated Internet of Things. What Is Structured Data? Per Google’s definition of structured data, it is ……

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Facebook Bluetooth Beacons & Place Tips: Big News for Brick & Mortars

Facebook Bluetooth Beacons & Place Tips: Big News for Brick & Mortars

Facebook Beacons promise to add a new layer of interaction for in-store user experience. While Facebook announced Beacons in January 2014, little else was said until June 8th, 2015 when Facebook for Business shared that Beacons are now available for free to any business. This is excellent news for brick & mortar businesses seeking to engage new customers on social platforms and hopefully encourage repeat business. What Facebook Beacons Do: Using a Bluetooth signal, beacons send messaging to mobile Facebook…

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Update Yo WordPress. Or Perish

Update Yo WordPress. Or Perish

On April 21, 2015 WordPress released an official statement encouraging all sites to update their WordPress files to the newest version: 4.1.2. Older WordPress versions are vulnerable to “compromise” by anonymous users. Yikes. How to Update Your WordPress While you might be tempted to just press “Update Now”, there are some important steps to take to make sure nothing funky happens. Whether you tackle this update yourself or send it to your developers, be sure to follow these guidelines. 1….

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Don’t Panic! The Only 3 Things You Need to Know About the Google Mobile Update

Don’t Panic! The Only 3 Things You Need to Know About the Google Mobile Update

We are just a few short weeks away from a significant mobile-friendly algorithm update set to debut by Google. Although the announcement is not altogether a surprise, alarm has still been raised among many Webmasters. What Is the Google Mobile Update?  On April 21, 2015, Google will begin rolling out the mobile update, which assesses pages in real-time on an individual, page-by-page basis.  Google also states they will “use information from indexed apps as a factor in ranking for signed-in…

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Google Doorway Pages Update Explained

Google Doorway Pages Update Explained

In case you missed it, Google updated their Webmaster Guidelines around Doorway Pages on Monday. Essentially, doorway pages have never been a good SEO technique (except perhaps in the mid-2000’s), but now Google is taking an even more direct stance on them: just don’t do it. Stuff like this can cause some huge (and often hilarious – SEOs are usually huge nerds) discussions, debates, and disagreements within the SEO community.  All the clarifications and opinions on this latest change are evolving in…

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Security Alert: WordPress SEO Plugin by Yoast at Risk

Security Alert: WordPress SEO Plugin by Yoast at Risk

It appears that millions of WordPress sites may be exposed to a Blind SQL Injection vulnerability due to a security hole in the Yoast SEO plugin. Read more about it here: http://searchengineland.com/yoast-wordpress-seo-plugin-vulnerable-to-hackers-216656. For Volume Nine clients, you may have noticed we also added this to your SEO Dashboard as an alert:     The plugin has been updated and appears to be patched in the latest version of Yoast. Furthermore, Yoast announced that the WordPress team actually automatically pushed an…

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3 Signs that Google Plus Might Be Seeing an Early Grave

3 Signs that Google Plus Might Be Seeing an Early Grave

It’s no secret that Google Plus as we know it is dismantling itself. Though a bit cryptic in their messaging, Google has announced that they will be breaking the platform into two service lines – leaving the Google+ brand behind. The two stand alone Google products appear to be: Streams: The newsfeed function where people post status updates, articles, links, etc. Photos & Communication: The photo storage, sharing and editing service as well as Google Hangouts (chats & video calls)…

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How the Pinterest Buy It Button Affects Your Business

How the Pinterest Buy It Button Affects Your Business

While some are saying this is just a rumor, according to Re/Code, Pinterest, a major social media platform currently valued at 5 billion dollars, may be creating a “Buy It” button. Suspending disbelief for a moment, what if Pinterest did enable users to make purchases right from the site? Could this have an impact on your business? Before we hop into all the major things this could do for your business, let’s get some of the basics out of the way. What’s…

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How the 2014 Google Algorithm Shifts Will Shape SEO 2015

How the 2014 Google Algorithm Shifts Will Shape SEO 2015

Yet another year in the books, and depending on who you ask, there were fairly mixed results from the shake-ups out of Google this year.  With everything from Pandas and Penguins to HTTPS and Authorship, it’s been a busy year in the world of SEO, and while some sites had a rough year, others seemed to crawl out of the ashes back to prominence.  I suppose the question that could be asked at the beginning of each new year is,…

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