Facebook Introduces New Influencer Marketing Feature

Facebook Introduces New Influencer Marketing Feature

About a year ago, Facebook rolled out a feature that gave businesses the ability to pay influencers to create posts mentioning the business’s product. The feature was in response to the growing popularity and ROI of influencer marketing. That process still exists, but Facebook recently added a new functionality which provides both influencers, and the companies that pay them, more control over their content. Before we get into the details of the new feature, it’ll help to get a little…

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5 Tips For Content Sharing Across Social Platforms

5 Tips For Content Sharing Across Social Platforms

Among the insights in the Social Media Examiner’s 2017 report on the social media marketing industry was a significant finding regarding the importance of content sharing on social media. Of 5,700 marketers surveyed, 92% responded that social media was important to their business. The refrain that social media marketing is some passing trend continues to fade into irrelevance with each passing year. Even in our digital age, not everyone knows how to leverage the power of Twitter, Facebook, LinkedIn, Instagram,…

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How to Make An Engaging Facebook Video

How to Make An Engaging Facebook Video

A Facebook video should be like a good joke: entertaining, memorable, and short enough to keep your audience engaged. Whether your company has been dabbling in Facebook video for a while or is just testing it out, a few tips will help you make an awesome video to drive engagement. Here are our recommendations for how to make an engaging Facebook video: Technical Recommendations Don’t rely on sound 85% of videos on Facebook are viewed without sound, so your video…

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6 Benefits of Social Media Marketing

6 Benefits of Social Media Marketing

Maybe you’re a social media specialist in desperate need of reinforcement. You’ve answered, “What’s the value of social media for our company?” one too many times – this week. Or maybe you’re a CMO or the VP of Marketing struggling to understand the real value of social media marketing. You’ve fallen asleep trying to calculate the ROI from social media marketing efforts. Regardless of your position or your brand, everyone reading this has one big thing in common: Your customers…

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What is the Facebook Pixel, and Why Should You Use it?

What is the Facebook Pixel, and Why Should You Use it?

If you’re marketing on Facebook, you probably have an idea just how powerful social media has become for e-commerce. In fact, according to Forbes and Fortune, social media – particularly Facebook – is now vying with search engines for the largest share of referral traffic on the web.  Understanding and implementing the Facebook Pixel should rise to the top of your to-do list. What is the Facebook Pixel? The Facebook Pixel is an analytics tool that gives you better insight…

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How to Grow Organic Engagement on Facebook [Case Study]

How to Grow Organic Engagement on Facebook [Case Study]

The Need ShopAtHome, an online shopping solution that connects online shoppers with deals and cash back offers, wanted to improve their organic social media strategy. They wanted to focus on organically increasing brand awareness and audience engagement on Facebook, with the occasional boosted post. The Strategy Our strategy was simple Review Their Previous Facebook Content Strategy Understand the Target Audience and Industry Implement Best Practices and Our Research Findings Review Their Previous Facebook Content Strategy: Focusing on Areas of Improvement…

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How Facebook Advertising Brought in 300 Franchise Leads [INFOGRAPHIC]

How Facebook Advertising Brought in 300 Franchise Leads [INFOGRAPHIC]

Jump to Wag N’ Wash Case Study Infographic Who can say no to a puppy? Definitely not anyone at Volume Nine. When Wag N’ Wash Natural Food and Bakery – the perfect spot to bring your cat or dog for grooming or a gourmet, all-natural treat – came to us last spring, they wanted to expand their business through new franchised locations. At the time, they were receiving a small quantity of leads from various sources each month. The Goal…

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Facebook Rolls Out Jobs Feature

Facebook Rolls Out Jobs Feature

You may have heard, but last week Facebook finally rolled out their Facebook jobs feature! Facebook has been hinting at this feature since winter of last year and we finally got to see it on Wednesday of this past week.  If you have ever thought, I want to share my job openings on social media, but LinkedIn is too expensive, this might be your answer. What You Need to Know Posting a job is easy, you can do it from…

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#Hashtag Holidays – When They Are & How to Use Them [Infographic]

#Hashtag Holidays – When They Are & How to Use Them [Infographic]

When it comes to holidays, brands have been sharing their well-wishes for centuries. Traditional holidays like Independence Day and Thanksgiving have always had their time to shine, but in the 21st century we’re spicing it up! In addition to traditional holidays, social media offers opportunities for people and brands alike to celebrate days like Pi Day and National Bacon Day! I’ve created an infographic with two types of holidays; the commonly celebrated holidays and some unique holidays in each month…

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Call-to-Action Best Practices for Social Media

Call-to-Action Best Practices for Social Media

Read this blog post. Share this article. Shop Now. What influences a social media user to click-through and read your blog post? How do you make your social content click-worthy, shop-worthy, or engagement-worthy? A call-to-action (or CTA), is verbiage that instructs a reader on what to do next. In social media, a CTA can be in the post copy, the header in a social media ad, or as the button on a social media ad. Here are five best practices…

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