The 5 Most Common Google Analytics Setup Mistakes

The 5 Most Common Google Analytics Setup Mistakes

As Digital Marketers, we know that metrics and data are the heart of our strategies. I think about when I started my career in marketing – we were reliant on really fluffy metrics for data (article placements, direct mail distribution size, phone calls, surveys & website “hits”). Now we’ve got a ton of data at our fingertips for free through Google Analytics. However, Google Analytics has gotten a little more complicated over the years, and it’s hard to keep up…

Continue Reading
5 Advanced Ecommerce Strategies for Outdoor Retailers

5 Advanced Ecommerce Strategies for Outdoor Retailers

Getting outside is a big, growing business. The combination of improved technology, convenient ways to share information among outdoor retailers, and the ever-present lure of getting to show off on social media has filled our trails and peaks with enthusiastic new hikers, skiers, and climbers. All of these folks need to be outfitted for the journey. Unsurprisingly, few ecommerce industries have seen more rapid (and impressive growth) than outdoor-shopping retailers. In fact, according to this 2015 Outdoor Shopping Focus study,…

Continue Reading
5 SEO Mistakes We Frequently See in Mobile

5 SEO Mistakes We Frequently See in Mobile

Since Volume Nine was founded a decade ago, we have seen a lot of SEO mistakes made on mobile websites, ranging from poorly designed user interfaces to disastrously written programming code. As you launch your new mobile site, we recommend avoiding these big mobile SEO mistakes- they will save you from massive frustration and loss of revenue down the road. 1. Failing to Test Without testing your mobile website, you can guarantee that users are going to experience errors. It…

Continue Reading
What are Accelerated Mobile Pages? (plus, when to use them)

What are Accelerated Mobile Pages? (plus, when to use them)

We’ve all been there– looking to show your friend the coolest news story about your hometown/favorite dog/celebrity crush–and your phone won’t load the post. Come on server, work with me! This frustration is common among users on mobile, so Google has introduced a creative solution to fix this. Let the celebrity gossip run rampant. What are Accelerated Mobile Pages? AMP, or accelerated mobile pages, are pages built with a new type of static HTML in a way that enables them to…

Continue Reading
Volume Nine Gets Upgraded

Volume Nine Gets Upgraded

This past summer Volume Nine was sweatin’. Bumping elbows. Going bananas over some missing forks. Our entire crew was stuffed into a single office space, sharing our kitchen (and valuable fridge space) with our neighbors. This wasn’t a horrible arrangement, but there were days when more space would have been a huge benefit. Well, no longer must we breathe on each other. We have officially taken over the entire office space. Celebration time. While we were expanding into our space,…

Continue Reading
Should I Use Amazon as Part of my eCommerce Strategy?

Should I Use Amazon as Part of my eCommerce Strategy?

If you have an eCommerce site, you probably have mixed feelings about selling on Amazon.com. Amazon can undercut prices and it can be hard to compete, but it can also be used as a marketing tool. Trust us. Read on. Online shoppers go through 3 stages in their buying journey:  Awareness, Consideration, and Decision. Amazon is most effective to users who are in the Decision making phase.  They have already decided what they want and are shopping for the best…

Continue Reading
Volume Nine Office Olympics to Celebrate Rio 2016

Volume Nine Office Olympics to Celebrate Rio 2016

Just because your company isn’t taking a group trip to Rio for the 2016 Summer Olympics doesn’t mean you have to miss out. In fact, you can bring the Olympics to your office! A number of team-building, morale-boosting and downright amusing office games can serve as your own version of the summer Olympics. So divvy up your teams, clear a stretch of floor space, and hold onto your seat (literally) for the fierce competitions of the V9 Office Olympic lineup….

Continue Reading
The New Google My Business Description Fields

The New Google My Business Description Fields

Updated September 14, 2016 The process for updating your GMB Introduction has changed a bit since this blog post was written. Here are the new Google+ Introduction update instructions: 1) Sign in to your GMB account 2) Go to the “Home” tab in the Dashboard of the GMB page you would like to update 3) Scroll to the bottom and click on “Share an update” 4) Your GMB page will open. If you are not taken to the new Google+, click…

Continue Reading
Volume Nine’s Adventures in Colorado [Happy Colorado Day 2016!]

Volume Nine’s Adventures in Colorado [Happy Colorado Day 2016!]

Firstly, Happy Colorado Day! In order to celebrate, all state park entrance fees are waived, encouraging visitors and residents alike to get out there and have an adventure. Lucky for you, the Volume Nine team is a group of explorers, travelers, and health-nuts that have been to some pretty amazing places this past summer. I reached out and asked the team to share some of their favorite things they did stateside (so far) in summer 2016. So if you’re looking for…

Continue Reading
10 Ski Resort Content Marketing Strategies

10 Ski Resort Content Marketing Strategies

Skiing is big business. Last year was huge for the industry across the western United States. In 2015, Colorado saw a record 13 million+ ski visitors. Resorts in California and Utah recorded strong visit numbers as well, coming off of several years of drought in those states. This multi-billion dollar industry is seeing record gains across the board wherever you look. As with just about anything, with success comes competition. And nowhere is the ski resort competition more fierce than online. Because…

Continue Reading