Most Impactful Changes we Saw in Digital Marketing in 2016

Most Impactful Changes we Saw in Digital Marketing in 2016

Like every year, 2016 was one for the books. Digital marketing changed in many ways, some of them convenient, some of them downright obnoxious. There were changes in SEO, email marketing trends, social media, content marketing, PPC, you-name-it. Digital marketing in 2016 was fast paced and forced our team to keep up. Here are some of the most impactful changes we saw. Video (Pre-recorded and Live) Online video consumption was the most explosive growth area in all marketing, and it’s not…

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Oh the Places We Went in 2016

Oh the Places We Went in 2016

2016 was a wild year for a number of reasons. Viral trends mixed with an intense political climate had us itching to get out of town–literally. And since Volume Nine enjoys unlimited time off, travel we did. Here are some of the highlights of V9ers and their epic vacations all over the world. Anne’s Hawaiin Hideaway “My husband and I went to Maui this year, it was my first time and I definitely found out why so many people fall…

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How to Create Eye-catching Images for Pinterest

How to Create Eye-catching Images for Pinterest

According to Pinterest, there are over 50 billion pins on the platform…that’s billion with a b. So on a platform with so many pieces of content, how do you make your pins stand out? I’ve put together a list of image tips based on Pinterest best practices and experience on the platform. While I understand it’s difficult to use all of these tips in EVERY image you pin, if you utilize a few when making your images, your close-ups, repins,…

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Top Digital Marketing Conferences of 2017

Top Digital Marketing Conferences of 2017

2017 promises to be a big year for digital marketing. From social media to PPC and all things in between, digital marketing is ever-growing and shifting. Stay up on the trends and changes by attending one of these top digital marketing conferences of 2017. MozCon Tickets Focus: Digital Marketing – multifaceted Location: Seattle, WA Venue: The Washington State Convention Center Cost: Between $850 – $1,400 Date: July 19, 2017 Organizer: MOZ ClickZ Live Tickets Focus: Digital Marketing tips & tools…

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The Facebook Funnel: Create a Social Media Strategy that Converts

The Facebook Funnel: Create a Social Media Strategy that Converts

“I don’t get any results from Facebook.” “The ROI from Facebook Marketing doesn’t exist.” “I’m posting on Facebook and not getting results.” I hear iterations of these frustrations from people on a daily basis. If you’ve had similar thoughts about the marketing you’re doing on Facebook, you might be going about it the wrong way. DON’T GIVE UP! THERE’S HOPE! Any good social media strategy starts with laying out realistic business goals. These goals will usually be as follows: Brand Awareness &…

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My Christmas Wish List, Inspired by the Highest CPC Keyword

My Christmas Wish List, Inspired by the Highest CPC Keyword

At about this very same time of year, 10-year-old Miranda began collecting every ad, gift catalog and local insert she could find. She was preparing to build her ‘Annual Christmas Request List’. Each year, she built it with no budget in mind, zero limits or research. Now, fast-forward 20 years, and I’ve learned that experiences are always better than things. This list doesn’t exist today, but, for this post, I’m going back to dreaming. With a twist. Items on my…

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Blogging Vs. Social Media; Where Should Your Content Go?

Blogging Vs. Social Media; Where Should Your Content Go?

Blog posts. Social media updates. White papers. Each day I focus on creating content that’s engaging, original, and sharable. It has to speak to an ideal customer’s persona, with a relatable voice to match. It’s not uncommon to have a team of marketing pros spend weeks defining what will make a piece of content resonate with the client and their followers. But, then what? If you’re wondering where that content should go, you’re not alone. Does it go on the…

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Things That Drive Creatives Up the Wall

Things That Drive Creatives Up the Wall

A few months ago I asked our SEO team for things that made them twitch. They responded with dev issues, UX designs, and industry trends that drove them crazy and it was wonderful to witness. Now it’s creative’s turn. I prodded our team of social media, content, and digital marketing specialists to get them to spill their deepest, darkest annoyances (the ones that evoke ). Sidenote: Things that do NOT drive me crazy are the ability to put emojis into WordPress….

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How to Create a Quiz Users Want to Take & Share

How to Create a Quiz Users Want to Take & Share

Quizzes were all the rage in 2015, but they’re still going strong to this day. Web users get online for entertainment purposes more than ever and interaction with a page is something that interrupts the trance-like refreshing of our Facebook feed. Pair that with the average human’s ego and it’s no wonder that quizzes are still having a heyday. We’ve created quite a few quizzes and seen why some are more successful than others. Here are some simple ways to…

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How to Make Your Blog’s Call to Action Work for You

How to Make Your Blog’s Call to Action Work for You

You strive to educate and empower your readers. Heck, at times, your goal might even be to make them laugh. But as the blog post comes to a close, have you enticed your readers to take action? We all know there’s more to blogging than putting out an informative read. One key component of moving your reader beyond a passive visitor, and into a loyal follower or customer, is to sprinkle your blog posts with calls-to-action, or CTAs. These little…

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