Marketers, Test your Snapchat Knowledge [Quiz]

Marketers, Test your Snapchat Knowledge [Quiz]

So Snapchat is a pretty big deal. It’s one of the fastest growing platforms since Instagram, bringing in millions of new users each month. It’s also a huge opportunity for businesses. With Snapchat’s stories and geo-filters, you can connect with your audience in real time. If you don’t know much about Snapchat, study up. If you do, take our quiz. Snapchat Quiz Interested in creating a geo-filter for your business or brand? Contact our social media team.

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103 Gift Related Keywords for Your Ecommerce Holiday Campaign

103 Gift Related Keywords for Your Ecommerce Holiday Campaign

Many brands and retailers rely on holiday season gift giving sales for bottom-line success, and with the increasing popularity of online and mobile shopping, brands and retailers must take the following into consideration for their ecommerce holiday campaigns: Holiday shopping starts way before Thanksgiving. About 190 million U.S. consumers will blend online, mobile, and in-store shopping to make or inform their purchasing decisions this year. Purchasers often “window shop” online. One result is an online purchase, but it also drives…

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What Does a Good Ecommerce Category Page Look Like?

What Does a Good Ecommerce Category Page Look Like?

The Why of Categories Every good webpage has a purpose.  It lets the user *do* something.   Before we can make a great ecommerce category page, we need know why we make them.  They exist on all ecommerce sites, but for what purpose?   Their ultimate goal is to get a visitor to buy a product, but if gaining conversions were that simple, we could argue categories are unnecessary.   Only a few visitors will arrive at an ecommerce site knowing…

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Using Google Analytics to Create Personas & Fine Tune Your Content Strategy

Using Google Analytics to Create Personas & Fine Tune Your Content Strategy

Anyone who works in online marketing knows the value of using personas. They drive your content strategy, fine tune your Facebook and PPC ads, and can reshape your product offerings. You always end up with better campaign results if you can identify and customize your content and advertising to a highly targeted segment of your user base. Without good data, creating a persona can be difficult—and even risky. If you don’t end up identifying the correct type of user to…

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Visualize This: Google Data Studio + Google Analytics

Visualize This: Google Data Studio + Google Analytics

Did you catch wind of one of the latest Google product releases? In May, Google announced Data Studio – their free, data visualization product (free version of Data Studio 360). And we are in love! What is Google Data Studio and what can I use it for? Simply stated, Google Data Studio is Google’s latest product release of their reporting and data visualization tool. No, it’s not part of the Google Analytics evolution. Instead, it’s a separate product that makes…

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Local Search: Important Changes Every Business Should Understand

Local Search: Important Changes Every Business Should Understand

It’s true; one of the only consistent themes with Google is change and this year was no different. 2016 brought some fairly large changes to local SEO. Granted, nearly every facet of Google is important to a brand and business’s marketing ‘well-being’ – but local search has quite possibly become one of the top priorities for businesses lately (and to Google as well). Why? Earlier this year, Google released some new data; better than 50% of Google’s traffic is now…

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How to Run an Effective Brainstorm Session for Blogging

How to Run an Effective Brainstorm Session for Blogging

So you have a blog, you know your audience, and you’re ready to start publishing posts. But now you’ve come to the realization that you don’t really know what to write about. In fact, you are completely stumped. Don’t worry. This is a common problem for almost every writer out there, and we come across this same problem when creating topics. So what do you do now? Do you turn to a topic generation site for ideas? While that is an…

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The Keyword Planner is Dead, Long Live the Keyword Planner!

The Keyword Planner is Dead, Long Live the Keyword Planner!

If you work in SEO, then you probably spend a lot of time looking at keyword data, as it’s the building block of any effective organic strategy. There are a lot of options out there for pulling keyword data, but I have always favored the AdWords Keyword Planner because the source of the data is Google itself. If you have been using Keyword Planner for a long time like me, then you have seen it evolve quite a bit over…

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Volume Nine: from 0 to 100mph at Denver Startup Week

Volume Nine: from 0 to 100mph at Denver Startup Week

On Tuesday, September 13th, Volume Nine had the pleasure of speaking to Denver Startup week attendees on taking digital marketing from 0 to 100mph. Denver Startup Week is a revolutionary event that brings together developers, marketers, engineers, and of course, start-ups. Since start-ups range from budget workshops to series A funding unicorns, there are a lot of different needs in this space. One major need being comprehensive, modern digital marketing. That’s where V9 came in. The Talk The overall messaging behind…

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Facebook Advertising Here to Stay, or Just a Phase?

Facebook Advertising Here to Stay, or Just a Phase?

During the second quarter of 2016, Facebook had 1.71 billion monthly active users. On top of that brain-melting statistic, 1.03 billion users checked their Facebook account via a mobile device on a daily basis during the same time period. Research from Facebook shows that as of 2013, 4.5 billion likes were generated daily. In any given minute of any given day, hundreds of thousands of likes, posts, and profiles are generated on the social networking site. You probably guessed it, but…

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