Recipe for Success: Digital Marketing for Local Restaurants

Recipe for Success: Digital Marketing for Local Restaurants

It’s no longer a question of whether or not to have a website, a social media presence, and a digital marketing strategy – not even for the local pub or restaurant down the street. The question on most busy small business owners’ minds is how to squeeze this essential marketing into the day and make sure it’s effective and positively represents the brand. Doing all this while keeping a restaurant or a chain of restaurants running can feel like a…

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5 Last Minute Small Business Saturday Ideas

5 Last Minute Small Business Saturday Ideas

Small Business Saturday is almost here – are you ready? After the shopping madness that is Black Friday, it’s time for small businesses to get some well-deserved love. Small Business Saturday, happening this year on November 28, is a day when consumers go out and support their favorite local businesses. The event was started by American Express in 2010, in support of local independent businesses, and participation has only grown each year. In 2014, for instance, 88 million consumers spent…

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Fun Out of Office Responses for the Holidays

Fun Out of Office Responses for the Holidays

Get in the holiday spirit with office lights. An excessive number of potlucks. A white elephant party. But don’t forget to set your automatic email response. You wouldn’t want anyone to think you’re actually working on these holidays, do you? Here are a couple fun out of office responses you can use this season. Thanksgving Out of Office Responses Thanks for your email. I am currently frying a turkey and am unable to respond to email. If all goes well,…

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Top Keywords Searched on Cyber Monday

Top Keywords Searched on Cyber Monday

Cyber Monday has become as big a deal (often bigger) than Black Friday. While brick-and-mortar retailers require employees and customers to cut Thanksgiving festivities short in order to fight crowds for Black Friday deals, online retailers use automated tools to attract holiday shoppers while enjoying their time off. Retailers are reporting Cyber Monday savings as being much better than the deals offered on Black Friday for toys, travel, entertainment, and clothing. And with Monday being a workday, Internet search traffic…

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6 Social Media Tactics to Implement in 2016

6 Social Media Tactics to Implement in 2016

2015 was a big year for Volume Nine; we celebrated our 10 year anniversary, we appointed a new President (a female, I might add), and we invested our time and resources wisely to stay far ahead of the organic search trendline. One of the biggest lessons we learned in 2015 is how vital a social media strategy is to the success of a brand. Think about it. There are over 1 billion active Facebook users. The Pew Research Center recently…

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Google vs. Yelp – Best Review Service for Local Businesses?

Google vs. Yelp – Best Review Service for Local Businesses?

National and international businesses have the advantage of massive marketing budgets to communicate with their customers. However, it’s not so easy for local businesses who have to think outside of the box with branding efforts. In fact, many local businesses rely on reviews shared on Google and Yelp as a method for digital word-of-mouth marketing. But is Google’s review service preferable over Yelp’s for a local business, or vice versa? Google My Business Reviews The biggest benefit of reviews on…

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Black Friday Marketing: FAILS

Black Friday Marketing: FAILS

Black Friday. The first push for Christmas sales and, for some retailers, the biggest money making day of the year. But is Black Friday marketing really all it’s cracked up to be? As a small business you have the power to pick and choose the elements of Black Friday that work best for you. So before you decide to run some crazy promotion for Black Friday, let’s look at a few things that flopped on the Black Fridays of yore….

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Content Amplification Techniques that Work

Content Amplification Techniques that Work

Volume Nine welcomes Angela Tague as a guest contributor to our blog. Learn more about Angela’s writing expertise following this post.  Writing well isn’t always enough to gain readers. Spreading the word about your latest blog post or online article generally takes a little leg work both before and after you publish the content. Not sure where to begin? Here are a few content amplification techniques I use to engage my readers, boosts page views and gets people chatting on…

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The Do’s and Don’ts to Using Header Tags for SEO

The Do’s and Don’ts to Using Header Tags for SEO

The correct way to add header tags to your page – Halloween Edition In every great detective show or mystery novel there are always clues left behind at the scene of the crime that lead investigators straight to the culprit. Just like those incriminating factors point to a prime suspect, it’s also important to leave clues in the HTML code on each page of your website. These clues can be identified by elements such as Titles, Alt Attributes, and even Header…

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How to Show up in Google Image Results

How to Show up in Google Image Results

Visual content is more popular than ever as readers often associate superb images with superb content. Because of this, many searchers tend to view results from the Google image tab rather than the standard web tab. On top of this search habit, others are using Google image results to find images for their content. When they find what they’re looking for and inset it into their own post, they’ll (hopefully) attribute it to you, giving you a well-earned link. Now…

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