The 2016 Political Races Predicted by SEO

The 2016 Political Races Predicted by SEO

Guest contributor, Brian Penny, shares his predictions on the 2016 Presidential election based on SEO data below. We’ll find out if he’s right on November 8! Only 11 months to go! The 2016 Political Races Predicted by SEO As I was perusing my SEO analytics dashboards this winter, I thought it would be fun to see if SEO tools can also be used to predict Presidential election results. Back in 2008, Nate Silver successfully used big data analysis to predict 49…

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Millennial’s Dictionary: 19 Terms You Need to Know

Millennial’s Dictionary: 19 Terms You Need to Know

Millennials. Ugh. The worst, amirite*? (Scroll down to learn more about this term). Okay, maybe we’re not the worst – but we do have some high expectations when it comes to communication. If you’re going to market to us, it has to be on our level. Brand messaging has to be real and authentic – if you sound like us, we’re more likely to become brand advocates. So, if your business’ target audience contains Millennials (usually defined as people born…

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Understanding Mobile Behavior & Website Design Trends 2016

Understanding Mobile Behavior & Website Design Trends 2016

More than half of Google searches are conducted via mobile devices, with results that cannot be ignored when it comes to website design planning. Understanding mobile behavior is critical to successful website design, digital marketing, and online shopping sales. Google Planet notes that over 80% of mobile device users take action after searching local content, with 1 out of 5 customers making a purchase after looking up local information. They also note that smartphone and mobile research leads to both…

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Last Minute Christmas Marketing Ideas for Small Business

Last Minute Christmas Marketing Ideas for Small Business

‘Twas the night before… Sorry, that’s incorrect. ‘Twas the week before… No. One more time! ‘Twas about ten days before Christmas when you realized that the holidays are just around the corner, but your marketing strategy is nowhere to be seen. How did this happen? You planned to start early this year and create an exceptional Christmas marketing strategy. But, somehow, the holiday snuck up on you, and now, ten days before Christmas, you have no plan. Don’t panic. Sure,…

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Content Calendar Template [Free Download]

Content Calendar Template [Free Download]

During our early blogging days, we scoured the internet for an easy to use, comprehensive content calendar template. It had to be organized, client facing, writer facing and had to (gasp) make our lives easier, not harder. We finally collaborated and decided on a template that would fully explain things to the client and make the writer hand off easy. This is what we came up with. We have been using this template for about a year now and its…

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Social Media Marketing 2016: LinkedIn Tools to Know

Social Media Marketing 2016: LinkedIn Tools to Know

Interested to see the new innovations that will be made to social media marketing in 2016? What if there are already tools available now you aren’t utilizing? Odds are your company is not taking full advantage of resources available to you on the top business networking platform available, LinkedIn. So let’s go over them, shall we. Showcase pages LinkedIn Showcase Pages offer your business a chance to highlight specific subsets of your business. Build followers for that area, share content…

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Recipe for Success: Digital Marketing for Local Restaurants

Recipe for Success: Digital Marketing for Local Restaurants

It’s no longer a question of whether or not to have a website, a social media presence, and a digital marketing strategy – not even for the local pub or restaurant down the street. The question on most busy small business owners’ minds is how to squeeze this essential marketing into the day and make sure it’s effective and positively represents the brand. Doing all this while keeping a restaurant or a chain of restaurants running can feel like a…

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5 Last Minute Small Business Saturday Ideas

5 Last Minute Small Business Saturday Ideas

Small Business Saturday is almost here – are you ready? After the shopping madness that is Black Friday, it’s time for small businesses to get some well-deserved love. Small Business Saturday, happening this year on November 28, is a day when consumers go out and support their favorite local businesses. The event was started by American Express in 2010, in support of local independent businesses, and participation has only grown each year. In 2014, for instance, 88 million consumers spent…

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Fun Out of Office Responses for the Holidays

Fun Out of Office Responses for the Holidays

Get in the holiday spirit with office lights. An excessive number of potlucks. A white elephant party. But don’t forget to set your automatic email response. You wouldn’t want anyone to think you’re actually working on these holidays, do you? Here are a couple fun out of office responses you can use this season. Thanksgving Out of Office Responses Thanks for your email. I am currently frying a turkey and am unable to respond to email. If all goes well,…

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Top Keywords Searched on Cyber Monday

Top Keywords Searched on Cyber Monday

Cyber Monday has become as big a deal (often bigger) than Black Friday. While brick-and-mortar retailers require employees and customers to cut Thanksgiving festivities short in order to fight crowds for Black Friday deals, online retailers use automated tools to attract holiday shoppers while enjoying their time off. Retailers are reporting Cyber Monday savings as being much better than the deals offered on Black Friday for toys, travel, entertainment, and clothing. And with Monday being a workday, Internet search traffic…

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