301 vs. 302 Redirects: When to Use Them

301 vs. 302 Redirects: When to Use Them

You probably already know that proper redirection can make or break a site’s SEO, especially during migrations. You also probably know that there are different types of redirects available to use. But how do you know which one is appropriate? The Difference Between 301 and 302 Redirects Either SEOs aren’t very creative or they just really want to make things as straightforward as possible with their naming conventions. A 301 redirect (a.k.a. a 301 Permanent Redirect) is just as it…

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9 Great Call To Action Examples for B2C Marketing

9 Great Call To Action Examples for B2C Marketing

Including calls to action (CTAs) on your website and blog is essential in driving users down the funnel to a sale. An effective CTA (call to action) can vary from page to page and also from platform to platform. In this article, we’ll take a look at some great real-life call to action examples and note tips and tricks for maximizing these actions, as well as how you can use tools to test and pick winning CTAs. 1.Tesla covers all…

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How to Market Your Blog

How to Market Your Blog

Learning how to market your blog will ensure that your thought-out, well-written posts actually get views! With views come brand recognition, growth, and conversions. Without further ado, here is how to market your blog. SEO 101 Some basic SEO will improve your blog’s chances of showing up in search engine results, which is “free” traffic. Best practices for blog posts include: A long-tail, specific keyword in the title Using that keyword 1-2 times throughout the post Using that keyword in the…

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How to Make An Engaging Facebook Video

How to Make An Engaging Facebook Video

A Facebook video should be like a good joke: entertaining, memorable, and short enough to keep your audience engaged. Whether your company has been dabbling in Facebook video for a while or is just testing it out, a few tips will help you make an awesome video to drive engagement. Here are our recommendations for how to make an engaging Facebook video: Technical Recommendations Don’t rely on sound 85% of videos on Facebook are viewed without sound, so your video…

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Doing Good Week: Digital Marketing for Non-Profits

Doing Good Week: Digital Marketing for Non-Profits

Here at Volume Nine, we try to take time out of our busy schedules to give back to our community. We even shut down the office one day per year to host a community service project. Recently, we had the opportunity to combine some of our favorite things – digital marketing and community service – at Doing Good Week. Doing Good Week is a free event where non-profits can learn about everything they need to build their organization, from marketing…

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What Role Does CTR Play in SEO?

What Role Does CTR Play in SEO?

One of the many debates within the SEO space is whether clickthrough rate, or CTR, affects search results. At first glance, the importance of CTR in SEO seems obvious. After all, CTR measures the number of people who click on a search result and search engines want to show people the most relevant results. Wouldn’t the most relevant search results be the ones people click on the most? However, the answer is not that simple, hence: the debate on the…

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The Essential Guide to Image Optimization for SEO

The Essential Guide to Image Optimization for SEO

When you hear the term “search engine optimization”, you may think of content optimized with keywords or page indexes. However, there is one often-overlooked factor that contributes to your site’s rankings – images. There are many parts of SEO image optimization that you should consider so that your images and related content show up on the first page of search results. Here is a breakdown of what high-level things you need to be aware of to start maximizing your image…

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5 Mistakes to Avoid When Designing Your Site For Mobile

5 Mistakes to Avoid When Designing Your Site For Mobile

A responsive site is mobile-friendly, but if you want to generate quality leads, your mobile design must consider the way users move around your site. As more and more brands invest in switching to a mobile-friendly experience, here are the most common mobile UX issues that we’ve seen this year. Avoiding these mistakes when designing for mobile will help to improve your visitor’s experience on the site. 1. Obtrusive marketing pop-ups on mobile Pop-up lead capture forms and email sign-ups…

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We Love Summer. And Picnics

We Love Summer. And Picnics

Each year, we say sayonara to work on a Friday afternoon, head to our local park, eat some sandwiches, and play silly games. This year was no different and it’s safe to say we had a blasty blast. Taking an afternoon off and spending quality time with co-workers makes us appreciate our jobs and the environment we’ve created at Volume Nine. If you didn’t keep up with us on SnapChat, you can check out the highlights here. Having a “break”…

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How to Make a Great, Compelling Infographic

How to Make a Great, Compelling Infographic

In an increasingly cluttered web, your content is competing for your reader’s attention. If your content can effectively grab readers’ attention, your message stands a much better chance of reaching its target. When you only have a few seconds to capture people’s attention, a colorful, bold infographic is much more likely to catch their eye than a blog of text. Despite the many advantages, infographic creation can quickly go awry. Fortunately, armed with a few key design principles and some…

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