How to Write a Perfect Meta Description

How to Write a Perfect Meta Description

Regretfully, meta descriptions are often a less-loved stepchild of the SEO world. And while that analogy may seem a little brash, we jump to these extremes because, with a relatively little effort, updates to missing or poorly-optimized meta descriptions can often lead to positive change for your website. Let’s discuss how to write a meta description further, beginning first with a few basics and then transitioning into a few best practices and useful tools: Meta Description Definition A meta description…

Continue Reading
The Technical SEO Checklist – What Really Matters?

The Technical SEO Checklist – What Really Matters?

Technical SEO issues can often get in the way of you leveraging the ranking and traffic potential of content campaigns. So it makes sense for you to make sure all of the technical problems are found and addressed before you start with creating and optimizing content and on-page elements. You can use this technical SEO checklist to make sure your technical SEO is solid before moving on to the “left brain” stuff. Google Search Console (GSC) Trying to do technical…

Continue Reading
301 vs. 302 Redirects: When to Use Them

301 vs. 302 Redirects: When to Use Them

You probably already know that proper redirection can make or break a site’s SEO, especially during migrations. You also probably know that there are different types of redirects available to use. But how do you know which one is appropriate? The Difference Between 301 and 302 Redirects Either SEOs aren’t very creative or they just really want to make things as straightforward as possible with their naming conventions. A 301 redirect (a.k.a. a 301 Permanent Redirect) is just as it…

Continue Reading
What Role Does CTR Play in SEO?

What Role Does CTR Play in SEO?

One of the many debates within the SEO space is whether clickthrough rate, or CTR, affects search results. At first glance, the importance of CTR in SEO seems obvious. After all, CTR measures the number of people who click on a search result and search engines want to show people the most relevant results. Wouldn’t the most relevant search results be the ones people click on the most? However, the answer is not that simple, hence: the debate on the…

Continue Reading
The Essential Guide to Image Optimization for SEO

The Essential Guide to Image Optimization for SEO

When you hear the term “search engine optimization”, you may think of content optimized with keywords or page indexes. However, there is one often-overlooked factor that contributes to your site’s rankings – images. There are many parts of SEO image optimization that you should consider so that your images and related content show up on the first page of search results. Here is a breakdown of what high-level things you need to be aware of to start maximizing your image…

Continue Reading
5 Mistakes to Avoid When Designing Your Site For Mobile

5 Mistakes to Avoid When Designing Your Site For Mobile

A responsive site is mobile-friendly, but if you want to generate quality leads, your mobile design must consider the way users move around your site. As more and more brands invest in switching to a mobile-friendly experience, here are the most common mobile UX issues that we’ve seen this year. Avoiding these mistakes when designing for mobile will help to improve your visitor’s experience on the site. 1. Obtrusive marketing pop-ups on mobile Pop-up lead capture forms and email sign-ups…

Continue Reading
7 Ways To Speed Up Your Website

7 Ways To Speed Up Your Website

As technology has made access to websites faster and more reliable, users don’t have as much patience as they once did. When a page loads too slowly, they’re likely to move on. A fast website creates a positive experience and increases the chances that a user will stay on your site and return later. It can also boost your search engine rankings, as Google takes loading speed into account when determining page rankings. When building or modifying your website, you…

Continue Reading
Should You Put Your Blog in a Subdirectory or Subdomain?

Should You Put Your Blog in a Subdirectory or Subdomain?

Among Internet marketers, a hotly debated topic is whether you should use a subdirectory or a subdomain for your blog. Though search engines have not provided a definitive answer, Google has hinted that their algorithm shows no preference between the two methods. However, evidence has repeatedly shown that subdirectories work better for SEO purposes. Here’s why: What are subdomains and subdirectories? URL Structures: A blog hosted on a subdirectory would have a URL such as www.v9seo.com/blog. Conversely, a blog on…

Continue Reading
6 Ways Blogging Is Good For SEO

6 Ways Blogging Is Good For SEO

There are a ton of buzz-worthy terms in digital marketing, but none are as important to your digital (and overall) marketing strategy as blogging. Blogging is a cornerstone of the foundation for content marketing, social media, earned media, and search optimization. If your company can pull off a great, keyword-rich blog, it’ll provide a long-term and sustainable ROAS. People are searching the Internet in new ways, and anyone can throw some money at targeted ad buys, but agencies with data…

Continue Reading
The Allure of Secure – Why Should you Migrate to HTTPS?

The Allure of Secure – Why Should you Migrate to HTTPS?

Year after year, SEOs talk about the importance of Google “suggestions” for all sites on the Internet. Recently, Google has strongly recommended migrating all sites to HTTPS, and we understand that can be a big decision for your business. It can be expensive, time-consuming, and just plain annoying, but it can also help you reach your customers more easily and effectively as you bathe in some Google SEO love. Users (Experience) First We truly believe that user experience is the…

Continue Reading