7 Ways To Speed Up Your Website

7 Ways To Speed Up Your Website

As technology has made access to websites faster and more reliable, users don’t have as much patience as they once did. When a page loads too slowly, they’re likely to move on. A fast website creates a positive experience and increases the chances that a user will stay on your site and return later. It can also boost your search engine rankings, as Google takes loading speed into account when determining page rankings. When building or modifying your website, you…

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Should You Put Your Blog in a Subdirectory or Subdomain?

Should You Put Your Blog in a Subdirectory or Subdomain?

Among Internet marketers, a hotly debated topic is whether you should use a subdirectory or a subdomain for your blog. Though search engines have not provided a definitive answer, Google has hinted that their algorithm shows no preference between the two methods. However, evidence has repeatedly shown that subdirectories work better for SEO purposes. Here’s why: What are subdomains and subdirectories? URL Structures: A blog hosted on a subdirectory would have a URL such as www.v9seo.com/blog. Conversely, a blog on…

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6 Ways Blogging Is Good For SEO

6 Ways Blogging Is Good For SEO

There are a ton of buzz-worthy terms in digital marketing, but none are as important to your digital (and overall) marketing strategy as blogging. Blogging is a cornerstone of the foundation for content marketing, social media, earned media, and search optimization. If your company can pull off a great, keyword-rich blog, it’ll provide a long-term and sustainable ROAS. People are searching the Internet in new ways, and anyone can throw some money at targeted ad buys, but agencies with data…

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The Allure of Secure – Why Should you Migrate to HTTPS?

The Allure of Secure – Why Should you Migrate to HTTPS?

Year after year, SEOs talk about the importance of Google “suggestions” for all sites on the Internet. Recently, Google has strongly recommended migrating all sites to HTTPS, and we understand that can be a big decision for your business. It can be expensive, time-consuming, and just plain annoying, but it can also help you reach your customers more easily and effectively as you bathe in some Google SEO love. Users (Experience) First We truly believe that user experience is the…

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How to Create an Analytics Measurement Plan for B2B Businesses

How to Create an Analytics Measurement Plan for B2B Businesses

Unlike e-commerce sites that rely on hard and fast revenue numbers, B2B websites pose a challenge when trying to determine how to measure and track positive user behavior. B2B sites tend to have longer sales cycles than their e-commerce counterparts and the final sale may require many touches or micro conversions over a long-time period before you get a prospect to request a quote. An analytics measurement plan can help you identify and build in conversion tracking for these micro conversions…

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How VPN’s Can Affect SEO

How VPN’s Can Affect SEO

For everyday users, the thought of internet security usually brings up images of guarded underground server farms, nefarious hackers in a basement pounding Funyuns and Code Red, or eccentric shut-ins in foil hats. But the reality of online security is far less theatrical. Recent legislative changes to the FCC’s Rules to Protect Broadband Consumer Privacy have dramatically increased search interest around VPNs for users concerned with their online security. This recent shift as a means of digital privacy has some…

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Search Engine Friendly vs. Search Engine Optimized: Let’s Discuss

Search Engine Friendly vs. Search Engine Optimized: Let’s Discuss

Surely a site that is search engine friendly is, in fact, search engine optimized. And vice versa. Right? Not so fast. We have reservations making this claim and encourage our clients and partners to avoid thinking of these concepts as interchangeable. Most often, we move through these conversations when performing Launch Support and/or our Technical Audits and Reviews. To explain further and address some of the common confusion, let’s begin with a few definitions. Search Engine Friendly A site that…

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How Does Baidu Compare to Google? Need to Knows for SEOs

How Does Baidu Compare to Google? Need to Knows for SEOs

In 2016, China held the title for the largest population of internet consumers, reporting a total of 721 million users. To put that number in perspective, almost one-quarter of the world’s internet users now live in China. While Google maintains its status as the most popular search engine in the US (and many other countries), Baidu is still the undisputed leader when it comes to Chinese search. Data from 2015 shows Baidu claiming a whopping 80% of market share by…

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What Is the Google Mobile-first Indexing Update? What You Need to Know.

What Is the Google Mobile-first Indexing Update? What You Need to Know.

Google is in the process of rolling out a mobile-first index. What does mobile-first mean? How will the mobile-first index impact rankings? How can you prepare your website for the change? Those questions and more are answered below. First, let’s review how Google currently determines search results. Understanding the Current Google Index Google uses a complex algorithm to determine search results from day to day. How does the algorithm work? User engagement metrics and machine learning enable search engines to…

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It’s 2017: Time to Finally Remove “Link Building” From Your Vocabulary

It’s 2017: Time to Finally Remove “Link Building” From Your Vocabulary

Links have always been a hot topic in SEO. In fact, some would argue they are the hottest, as continued evidence suggests the links pointing to your site are the single most important ranking factor to organic success. So, two sentences into this blog post, the natural question you may be asking is, “If links are so important, why would you ask me to remove link-building from my digital marketing vernacular?” I sympathize with the confusion. It’s likely that links…

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