The Beginner’s Guide to Developing a Content Marketing Strategy

The Beginner’s Guide to Developing a Content Marketing Strategy

More and more businesses are taking advantage of content marketing. In fact, it’s estimated that content marketing will be a 300 billion dollar industry by 2019. Good content marketing steadily drives leads while also enhancing a brand’s image. However, for many business owners and marketers, developing a content marketing strategy can seem like a daunting task. If you’re ready to dive into content marketing for your business but don’t know where to begin, we’ve put together a guide to help…

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The Technical SEO Checklist – What Really Matters?

The Technical SEO Checklist – What Really Matters?

Technical SEO issues can often get in the way of you leveraging the ranking and traffic potential of content campaigns. So it makes sense for you to make sure all of the technical problems are found and addressed before you start with creating and optimizing content and on-page elements. You can use this technical SEO checklist to make sure your technical SEO is solid before moving on to the “left brain” stuff. Google Search Console (GSC) Trying to do technical…

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15 Best Practices for an Awesome Company Blog

15 Best Practices for an Awesome Company Blog

Whether your company has decided to start its first blog or you’ve been blogging for a while, you’re on the right track! A company blog, when done correctly, has the power to drive organic traffic to your site, increase your search rankings, position you as a thought leader in your industry, and, ultimately, boost your sales. However, these awesome results are dependent on whether your blog follows some key company blog best practices. If not, you may just be wasting…

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5 Tips For Content Sharing Across Social Platforms

5 Tips For Content Sharing Across Social Platforms

Among the insights in the Social Media Examiner’s 2017 report on the social media marketing industry was a significant finding regarding the importance of content sharing on social media. Of 5,700 marketers surveyed, 92% responded that social media was important to their business. The refrain that social media marketing is some passing trend continues to fade into irrelevance with each passing year. Even in our digital age, not everyone knows how to leverage the power of Twitter, Facebook, LinkedIn, Instagram,…

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How to Make An Engaging Facebook Video

How to Make An Engaging Facebook Video

A Facebook video should be like a good joke: entertaining, memorable, and short enough to keep your audience engaged. Whether your company has been dabbling in Facebook video for a while or is just testing it out, a few tips will help you make an awesome video to drive engagement. Here are our recommendations for how to make an engaging Facebook video: Technical Recommendations Don’t rely on sound 85% of videos on Facebook are viewed without sound, so your video…

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The Essential Guide to Image Optimization for SEO

The Essential Guide to Image Optimization for SEO

When you hear the term “search engine optimization”, you may think of content optimized with keywords or page indexes. However, there is one often-overlooked factor that contributes to your site’s rankings – images. There are many parts of SEO image optimization that you should consider so that your images and related content show up on the first page of search results. Here is a breakdown of what high-level things you need to be aware of to start maximizing your image…

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5 Mistakes to Avoid When Designing Your Site For Mobile

5 Mistakes to Avoid When Designing Your Site For Mobile

A responsive site is mobile-friendly, but if you want to generate quality leads, your mobile design must consider the way users move around your site. As more and more brands invest in switching to a mobile-friendly experience, here are the most common mobile UX issues that we’ve seen this year. Avoiding these mistakes when designing for mobile will help to improve your visitor’s experience on the site. 1. Obtrusive marketing pop-ups on mobile Pop-up lead capture forms and email sign-ups…

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How to Make a Great, Compelling Infographic

How to Make a Great, Compelling Infographic

In an increasingly cluttered web, your content is competing for your reader’s attention. If your content can effectively grab readers’ attention, your message stands a much better chance of reaching its target. When you only have a few seconds to capture people’s attention, a colorful, bold infographic is much more likely to catch their eye than a blog of text. Despite the many advantages, infographic creation can quickly go awry. Fortunately, armed with a few key design principles and some…

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7 Ways To Speed Up Your Website

7 Ways To Speed Up Your Website

As technology has made access to websites faster and more reliable, users don’t have as much patience as they once did. When a page loads too slowly, they’re likely to move on. A fast website creates a positive experience and increases the chances that a user will stay on your site and return later. It can also boost your search engine rankings, as Google takes loading speed into account when determining page rankings. When building or modifying your website, you…

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What Content Should You Include Above the Fold?

What Content Should You Include Above the Fold?

Let’s face it, attention spans are dwindling. You know within two seconds if you’ll continue engaging with a video, blog post or news article. Being able to identify if something is going to add value to your life in seconds helps us conserve our cognitive resources and ensures we are paying attention to the most relevant and pertinent information. Psychologists call this phenomenon “thin-slicing.” Your readers’ reduced attention spans mean that the above the fold content (what is visible before…

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