Your Audience Is Listening, Are You Saying Anything Worth Listening To?
The secret is out – if you want to drive organic marketing success, you have to produce unique, interesting and relevant content on your blog that attracts your target audience.
Each Blog Marketing Program is designed to:
- Reach and resonate with a larger audience – even those who are ‘just browsing’ your blog.
- Encourage audience engagement that gets shared, linked to and talked about on social media.
- Enhance SEO results with increased visibility and drive traffic and conversions.
- Demonstrate best practices for ultimate success and optimization.
- Work as the voice for your brand, keeping the conversation flowing and at the forefront of a prospective customer’s mind.
Not only does blog content need to be strategic and engaging, it also needs to resonate with individual readers. This can be a tricky process to nail without the right steps in place. At Volume Nine, our blog marketing experts have fine-tuned our approach to helping our clients achieve success in maximum visibility and engagement through their content creation.
Our blog marketing specialist works with your goals and target audiences to first detail your target personas through the keywords they are using to search. From there, we use the discovered keywords to help identify themes and create topics that will reach each persona individually to better the chances for engagement, traffic, visibility, and conversions.
Our four-step blog management process was designed to take a ho-hum or even non-existent blogging strategy to the next level.
Step #1 – Persona and Keyword Identification
The success of your content largely depends on how it resonates with your audience. It only makes sense that to resonate with a particular part of the audience; the content needs to speak directly to them. Everyone takes in information differently and is attracted to different types of content and messaging. Our content marketing strategy uses information from your target audience to help identify some representatives within that, called personas, as well as identify the keywords they are using to search.
Step #2 – Strategy and Production Management
Your blog marketing specialist will help develop a strategy based on your goals and current efforts. We make recommendations that are designed to help meet the needs of your site by continually providing our insights and best practices for success. Our blog marketing team partners with you to develop a plan for frequency of blog posting and the vehicles with which to promote the published pieces.
Step #3 – Writer Recruiting
We know how important it is to have writers who understand your product or service, your audience, goals and how to communicate your brand effectively. Our blog marketing agency researches, recruits and manages writers who can provide proven experience and knowledge specific to your industry.
Step #4 – Editing and Publishing
The message your content sends is of the utmost importance. Our content marketing service focuses on taking a hands-on approach to making sure your brand is being communicated effectively while adhering to content guidelines. We edit, proofread, check the facts and take pride in putting our stamp of approval on all blog content we publish to your site.