Worried that your Google Analytics tracking is a wreck? 

Stop ignoring the problem & let our team clean up your Google Analytics account with a Google Analytics Audit. 

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You May Need a Google Analytics Audit When:

  • You have a really old Account
  • You have numbers that make no sense
  • You have a sneaky suspicion that traffic isn’t getting attributed correctly
  • You’ve left Event Tracking alone cause it’s really complicated to figure out
  • You spend huge amounts of time trying to analyze your analytics data every week
  • You are about to make huge decisions based on a tracking account your intern setup

Get Your Google Analytics Audit Started Today!

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You May Need a Google Analytics Audit When:

  • You have a really old Account
  • You have numbers that make no sense
  • You have a sneaky suspicion that traffic isn’t getting attributed correctly
  • You’ve left Event Tracking alone cause it’s really complicated to figure out
  • You spend huge amounts of time trying to analyze your analytics data every week
  • You are about to make huge decisions based on a tracking account your intern setup

Here’s an outline of the huge amount of data points we analyze as part of our Google Analytics Audit:

  • Basic Configuration – Is the account setup correctly?
    • Tracking Code Verification
    • Tracking Code Firing
    • Page Tagging Audit
    • Cross Domain Check
  • Data Accuracy and Integrity – Can you trust your data? 
    • Account Structure
    • Views
    • View Settings
    • Filters
    • Campaign Tracking
  • Metrics & Traffic – Are any of your metrics way off, indicating likely tracking problems?
    • Site Bounce Rate
    • Site Conversion Rate
    • PPC Channel Attribution
    • Organic Channel Attribution
    • Direct Channel Attribution
    • Email Channel Attribution
  • Complete Data Capture – GA has a lot of features, are you taking advantage of them? 
    • Google Search Console Linkage
    • AdWords Linkage
    • Enhanced Link Attribution
    • Internal Site Search
    • Demographic Data
  • Conversions and Goals – Are you tracking activities that likely affect your bottom line? 
    • Goal Setup
    • Funnel Setup
    • Ecommerce Tracking (initial look)

Get Your Google Analytics Audit Started Today!