Are You Where You Need to be in Google?
Our content optimization initiatives are designed to help you expand your “net” in search engines.
Our Content Optimization Program allows you to:
- Modify and develop content that resonates with users and connects with them in search engines
- Incorporate the latest optimization techniques into your strategy
- Utilize our proprietary content scoring and recommendations
- Measure your content success and make adjustments as needed
- Transform your website from a static brochure into a sales tool that connects with users, drives them to a relevant page on your website & pushes them to take action
Your core website pages (or “evergreen pages”) are the linchpin of driving results online. Not only are they the most natural fit for your “bottom of the funnel” or “buying” keyword phrases, they also tend to be your top opportunities for driving conversions. Our content optimization program is designed to help you take full advantage of these critical pages.
Our Content Optimization Program Includes:
Step #1 – Keyword Research
Perhaps one of the most valuable aspects of any search-based engagement, your keyword targets can make or break your SEO campaign. Our team takes the time to get to understand your business, target audience and competitors, and then uses third party tools such as SEM Rush, Google Analytics & Google’s Keyword Planner to identify your potential keyword universe. From there, we prioritize your keyword strategy, based on your existing content and business goals.
Step #2 – Keyword Mapping & Content Expansion Planning
Once we have developed a keyword strategy, the next step is to figure out where those keywords will be represented on your website. Our team will pair your keywords with existing content where possible, as well as create a prioritized content expansion plan when needed.
Step #3 – Content Review
After we’ve established what keyword pairs with which page of content, we can begin the on-page optimization process. Each mapped keyword-page combination will be entered into our SEO Dashboard and run through our proprietary content scoring process. Afterwards, our SEO experts will give you our recommendations of how to optimize the page for search engine ranking without sacrificing user experience.
Step #4 – Wash, Rinse, Repeat
The work of content optimization is never really done, as there are always more keywords that you can target online. Once you’ve established great ranking for your core set of keyword phrases, we continue to support your online growth through additional keyword research & content development recommendations.