Get a Comprehensive, Custom-Made Social Media Strategy!
Our Social Media Audit program was created to develop and deliver a clear plan and go-forward strategy of how to utilize social media to get the best results for your business.
In order to for businesses to be successful on social media, it is vital to have a clear, custom strategy that is built around the goals your business wants to achieve. Social media has the potential to be one of the strongest tools in your marketing plan – but only if you approach it correctly. Diving in blind can be a waste of time, money and man-power and will likely lead to poor results.
What Social Media Platforms Can Volume Nine Audit?
We usually can take a look at anything you’ve got setup and are currently managing, but some of the more common platforms we’ve audited include:
- Google Plus
Social Media Audits Include:
Establishing Goals & KPI’s
We’ll work with you to define and clarify goals and how to measure success and results for those goals. We’ll also dive into industry standards and research and provide you with realistic numbers you can expect to achieve from implementing our social media strategy.
Existing Social Channel Analysis
We’re going to take a look at what you’re currently doing (or not doing) on social media and provide recommendations for improvement based on the effectiveness of your content, setup of channels, new platform opportunities, SEO best practices, design and creative and segmented audience messaging.
Your competition is on social media – so we’re going to take a look at what they’re doing – what’s working for them, what’s not working and opportunities you can replicate and customize for your own strategy. Additionally, we’ll look at industry leaders on social media (non-direct competitors) and apply their methods of content, messaging and promotions to your strategy to make it even stronger.
Persona & Audience Development
The best part of social media is being able to get your business in front of specific, desired audiences and users. We’ll work with you to learn more about your the behaviors of your potential customers and develop out different personas and audiences that you can segment and target on each platform. We’ll tell you the type of content, messaging and platforms to be on to connect with your different target audiences and personas.
Ongoing Multi-Platform Strategy
We’ll provide you with a solid social media strategy to implement on each social media platform your business needs to be on. On each platform, we’ll provide you with a strategy that covers:
- Best practices to apply on each platform
- The best types of engagement-driven content for each platform
- Cadence for posting that content
- Specific messaging and copy best practices to reach your segmented audiences
- Best ways to use Paid Social Media Advertising Campaigns to achieve goals
- Community Engagement & Management best practices
- Promotional Giveaway & Contest ideas and concepts